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Michelin couv courteGB

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In 2005<br />

a 7 th F1 team<br />

will race with<br />

<strong>Michelin</strong><br />

Competition<br />

enthusiasts:<br />

A powerful boost for research<br />

Pushing the envelope... a better way forward<br />

On October 17, 2004 <strong>Michelin</strong> won three<br />

world titles almost simultaneously.<br />

Valentino Rossi became the MotoGP World<br />

Champion at the Australian Grand Prix.<br />

In Corsica, Sébastien Loeb and<br />

Citroën-<strong>Michelin</strong> clinched the Driver<br />

and Carmaker titles in the World Rally<br />

Championship (WRC).<br />

Knowing that competition is a powerful<br />

driver for innovation, <strong>Michelin</strong> is the only<br />

tire manufacturer to be involved in all<br />

disciplines, in all climates, on all terrain.<br />

Its goal is to maintain high-level technical<br />

and human partnerships with OEMs<br />

and demonstrate the benefits that its<br />

innovations can bring to the competing<br />

teams, the drivers and ultimately<br />

to all motorists.<br />

Strategy Fundamentals • Businesses • Earnings 06•07<br />

The year 2004 was a good one with<br />

2 additional WRC titles (bringing the total<br />

to 36 since 1981), a 7th successive victory<br />

in the Le Mans 24 hours, a 13th consecutive<br />

victory in the MotoGP World<br />

Championship, 25 F1 podium finishes,<br />

a World Championship title, an Olympic<br />

cross country title, to name but a few.<br />

Competition is an invaluable test-ground<br />

for pushing <strong>Michelin</strong>’s technological<br />

breakthroughs to their limits.<br />

• To make a World Rally Champion you need<br />

tires that will dare to tread everywhere you do.

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