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2004<br />

<strong>Michelin</strong> improved performance<br />

visibly in 2004 against a mixed<br />

economic backdrop. The Company<br />

has boosted innovation and firmed<br />

up selling prices while targeting<br />

growth. It has further expanded<br />

in Eastern Europe and Asia while<br />

improving its manufacturing<br />

efficiency and logistics.<br />

Although demand rose in the<br />

reporting period, particularly in<br />

the first half, external expenses<br />

cut deeply into earnings.<br />

<strong>Michelin</strong>’s progress<br />

nevertheless reflected its<br />

ability to weather adverse<br />

conditions with renewed<br />

momentum and strong<br />

quality potential.<br />

Strategy • Fundamentals Businesses<br />

Earnings<br />

22•23

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