Michelin couv courteGB
Michelin couv courteGB
Michelin couv courteGB
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2004<br />
<strong>Michelin</strong> improved performance<br />
visibly in 2004 against a mixed<br />
economic backdrop. The Company<br />
has boosted innovation and firmed<br />
up selling prices while targeting<br />
growth. It has further expanded<br />
in Eastern Europe and Asia while<br />
improving its manufacturing<br />
efficiency and logistics.<br />
Although demand rose in the<br />
reporting period, particularly in<br />
the first half, external expenses<br />
cut deeply into earnings.<br />
<strong>Michelin</strong>’s progress<br />
nevertheless reflected its<br />
ability to weather adverse<br />
conditions with renewed<br />
momentum and strong<br />
quality potential.<br />
Strategy • Fundamentals Businesses<br />
Earnings<br />
22•23