ISM AND ISEG MBA - Développement durable

exploit the evolution of this market. In comparison, the producers of natural cosmetics, which
tend to be relatively small organizations, want to continue developing themselves in the world
and thus, have to find funding.
6. Weleda and the environment
a. To establish environment thinking within the company
As seen previously, it is important for a company that wishes to be engaged in the protection of
the environment to involve its employees and trading partners. Indeed, a company's trading
activities are essentially due to the women and men who make it progress and prosper. This is
Weleda's reason for fully involving each employee in improving the ecological performance of
the company. Thematic modules are currently used which allow employees to understand the
importance of environmental issues. Other means of communication are also used such as the
internal information letter “Environment Info”, exhibitions devoted to sustainable development
issues, and informative posters. A welcome brochure and leaflets explaining current working
practices on the site, present the company to the new employee.
A special team is charged with communicating company trading results and new acquisitions;
they are also responsible for receiving the remarks and suggestions of the workforce. These
motivated company executives play a significant role in the organization because they allow a
decentralization of the system and so supply a feedback of information gathered close to the
ground.
They participate in the initiation of new collaborators by explaining to them the company
commitments made as regards environmental politics and the working practices of their
respective departments.
A committee has also been set up to manage actions in favor of the environment. They regularly
examine the progress towards company objectives and the action plans. They supervise the
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