ISM AND ISEG MBA - Développement durable

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Improvement of the waste separation: the processing of the plastics Concern over effective waste separation has lead Weleda to improve waste material recovery by removing plastics from its general waste. In 2005 the company began collecting and recycling packaging materials, which lead to the segregation of more than 10 tons of plastics in 2008, which in itself, was an increase of 11% over the 2007 figure. After washing and grinding to form granules, these waste materials are reincorporated into other plastic parts, so reducing raw material consumption. Evolution of the wastes repartition (tons) Processing dangerous materials Before launching medicines or care products onto the market, Weleda has to check their quality in their laboratories; raw materials undergo similar checks. Toxic solvents are necessary in the chromatography techniques employed in these laboratories during analysis and checking; these substances are potentially dangerous for both the worker and the environment. Landfill Processing Energetic recovery Material recovery 104
Weleda employs specialists who are constantly seeking laboratory techniques which limit the use of solvents or their toxicity. Constant vigilance is necessary, as is an awareness of responsibility. There is a continual need to invest in new equipment, and also in the time necessary to demonstrate the official acceptability of these new methods of quality control. The waste products arising from these controls are collected and regrouped according to their chemical nature; they are then eliminated by a specialist. The adoption of a new chromatography technique has allowed reducing by 90% the use of solvents for some checking methods. c. The packaging As previously suggested, the establishment of a company environmental strategy starts at the beginning of a project, at the product conception stage. A new product proposal necessarily invokes the manufacturer's responsibility in that he must consider effective means of dealing with products at the end of the life cycle, without leaving the task of waste elimination at the door of local authorities. For consumer products this implies that not only is product quality important, but that the effective elimination of used packaging materials must also be considered. To this end, Weleda laboratories develop their new ventures by integrating environmental considerations from the time of project conception. Specifically, packaging is studied in order to arrive at the lowest possible environmental cost by minimizing the weight of packaging materials and by employing recyclable materials (cardboard, aluminum, glass, etc). Such activity, which is under continuous improvement, is given as much emphasis as the product formulation itself. Weleda also excludes the use of artificial conservators. Year 2005 2006 2007 2008 105
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ISM AND ISEG MBA Green Marketing Ho
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4. Product review .................
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Introduction Hardly a day passes wi
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Part I: Green Marketing and sustain
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give a human approach. This serves
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Triple Bottom Line is the name give
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It was in the 1970's that ecologica
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Note that social and environmental
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Ecological viability: a project is
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The model is constructed from a thr
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considered to fundamentally include
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There are several types of limit. F
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The selling price can also prove to
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Part II: Marketing Mix Today, custo
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ecologically sensitive business pra
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a. New product concepts These new c
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Life cycle of a Green Product The a
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Eco conception is depicted by the f
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New terminology includes such phras
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Numerous conceptual innovations fol
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environmental impact of a product?
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A dynamic market for eco-labeled pr
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The ISO 14000 family ISO14000 compr
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The ISO 14020 series As part of its
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Under the ISO scheme initiatives ar
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Third, the companies have to exploi
Page 53 and 54: The progression reflects the increa
Page 55 and 56: The companies can add sustainable a
Page 57 and 58: the company would be called to deal
Page 59 and 60: Consequently, whatever the type of
Page 61 and 62: just by turnover. Some companies ev
Page 63 and 64: Benetton team which founded their a
Page 65 and 66: Certainly there exists a risk that
Page 67 and 68: To succeed in Green Communication,
Page 69 and 70: Internal communication related to s
Page 71 and 72: Type of company Goal sought by the
Page 73 and 74: A commitment must be made to contin
Page 75 and 76: Part III: The consumer 1. The actor
Page 77 and 78: company should not be underestimate
Page 79 and 80: The second section relates to quest
Page 81 and 82: Consequently people responding to t
Page 83 and 84: Q5 Most worrying problems Responses
Page 85 and 86: However, companies have to take gre
Page 87 and 88: answered that he does not trust Gre
Page 89 and 90: As put forward earlier, employees h
Page 91 and 92: Measures taken to reduce paper cons
Page 93 and 94: Part V: Weleda: A company heavily i
Page 95 and 96: Weleda’s marketing strategy is to
Page 97 and 98: 1993 Construction of a new product
Page 99 and 100: There are three criteria which dist
Page 101 and 102: c. Medications All Weleda medicamen
Page 103: smooth functioning of the system by
Page 107 and 108: Conclusion Concern for the environm
Page 109 and 110: Bibliography Books: Cathelat, B. &
Page 111 and 112: Appendixes Appendix 1: Questionnair
Page 113 and 114: Appendix 2: Answers Q1 Q2 Q3 Q4 Q5
Page 115 and 116: moins de 25 ans de 25 à 39 ans moi
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