ISM AND ISEG MBA - Développement durable

The level of acceptable sacrifice
Q6 Is green more expensive?
Responses Yes No
Number of people 49 11
Q7 Are the high prices justified?
Responses Yes No
Number of people 28 32
The majority of people questioned (81.67%) consider that environmentally friendly products are
more expensive. The majority of these (about 53%) think that these prices are not justified, the
remainder (about 47%) considering that such prices are justified.
Results
Responses Q6 Yes No
Number of people 49 11
Responses Q7 Yes No Yes No
Number of people 20 29 8 3
Three people out of the eleven who believe that the price of Green products is not elevated also
think that their price is not justified. So, we can consider that they think they can be higher.
Finally half of the people questioned consider the high price justified.
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