ISM AND ISEG MBA - Développement durable

Introduction
Hardly a day passes without reading or hearing about the state of the planet and the excesses of
human society. The changing weather pattern is a visible sign of global and insidious
environmental deterioration.
The human race is confronted by real challenge, imposing on its way of thinking, its ideals and its
behavior. It concerns life in general, of our planet and of its inhabitants.
Fortunately individuals, organizations and companies worldwide became aware of this
phenomenon, and began work to set an example to their contemporaries to draw their attention to
the problem.
The subject of sustainable development is given an ever increasing level of media coverage and
the trend is for modern society to give a lot of attention to this debate. Many companies have
established environmental reports.
If the words “Sustainable Development” are known to most people, their meaning is not always
so clear. Sustainable development has three aims:
protection of the environment
social equality and the fight against poverty and class difference
A new form of economic growth
In attacking the first of these objectives companies will have to review their raw material
consumption and adapt their production to avoid unacceptable methods, and produce a more
environmental friendly product.
Companies can no longer neglect to publish environmental facts. The publication of company
reports concerning sustainable development is multiplying, and attracts ever increasing interest
from consumers, suppliers are institutions alike.
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