ISM AND ISEG MBA - Développement durable

There are three criteria which distinguish natural cosmetics from the traditional products: the
quality, the relative quantities of the various components, and the manufacturing process of the
product.
For example, a natural product often contains as much as 35% of active ingredients, this figure
which might typically be just 1% in a traditional product. Moreover, traditional products use
perfumes and additives which are considered as imparting only a feeling of comfort; natural
products use none.
Despite these differences, natural cosmetics have sparked off interest in the consumer market,
where turnover has risen during the last fifteen years. Natural cosmetics enjoy 3 to 6% of the
market share, representing a turnover of 340 to 650 million euros.
There are real prospects for development of natural products. Due to the appearance of skin
diseases and allergies thought due to active substances, consumers are becoming actively
interested in this market.
4. Product review
Weleda has several product lines: cosmetics, elixir and medication.
a. The cosmetics
Weleda cosmetics are stringently produced from carefully selected high quality raw materials
under natural conditions in modern manufacturing plants.
These cosmetics are composed of natural products and are designed above all to take great care
of the skin and protect its vulnerability; they contain no synthetic preserving agents, nor
colouring or flavouring. Weleda has never conducted or commissioned animal experiments,
neither at research level nor in connection with quality and usage tests. This has been made
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