ISM AND ISEG MBA - Développement durable

However, companies have to take great care when setting the pricing level of their products. The
production of environmentally friendly products frequently implies added costs, but more than
half of the people questioned obviously consider that higher prices are not justified. So
companies have to put forward a persuasive argument in order to sell their Green Product at a
high price.
In addition, the current economic crisis has reduced consumer purchasing power. Had the survey
been conducted under different economic conditions, perhaps the results would have been
different. It has already been shown above that 80% of the people questioned had previously
bought a Green product. Finally, even if half of the people questioned believe that the high prices
of Green products are not justified, this still leaves a lot of consumers ready to spend out on these
products. So, the level of sacrifice appears rather high.
Q8 Waste separation
Responses Yes No
Number of people 56 4
93.33% of people questioned indicated that they sort recyclable waste. Proliferation of wastes is
the fourth most concerning problem. Perhaps in separating their waste materials people think that
this represents but a small problem.
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