ISM AND ISEG MBA - Développement durable

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exploit the evolution of this market. In comparison, the producers of natural cosmetics, which tend to be relatively small organizations, want to continue developing themselves in the world and thus, have to find funding. 6. Weleda and the environment a. To establish environment thinking within the company As seen previously, it is important for a company that wishes to be engaged in the protection of the environment to involve its employees and trading partners. Indeed, a company's trading activities are essentially due to the women and men who make it progress and prosper. This is Weleda's reason for fully involving each employee in improving the ecological performance of the company. Thematic modules are currently used which allow employees to understand the importance of environmental issues. Other means of communication are also used such as the internal information letter “Environment Info”, exhibitions devoted to sustainable development issues, and informative posters. A welcome brochure and leaflets explaining current working practices on the site, present the company to the new employee. A special team is charged with communicating company trading results and new acquisitions; they are also responsible for receiving the remarks and suggestions of the workforce. These motivated company executives play a significant role in the organization because they allow a decentralization of the system and so supply a feedback of information gathered close to the ground. They participate in the initiation of new collaborators by explaining to them the company commitments made as regards environmental politics and the working practices of their respective departments. A committee has also been set up to manage actions in favor of the environment. They regularly examine the progress towards company objectives and the action plans. They supervise the 102
smooth functioning of the system by avoiding obstacles. They propose new product orientations and justify new budget demands to Management. b. Waste management Today, collective consideration in favor of environmental protection has seen the emergence of new kinds of waste recovery. As new processes are created, the Weleda laboratories search for improved methods of dealing with the generation of waste materials, and seek to ensure the maximum possible recovery of such materials. The waste generated by Weleda is in the main packaging materials (cardboard, wood, plastics), manufacturing spoils (out-of-date, non-adapted), and office scrap paper. Only a small part of the waste, less than 3% is considered dangerous: the reactive used for quality control of raw materials and the final products, and the development of analysis. The proportion represented by this element decreased by 25% in 2008, compared with the figure for 2007. Recycling and heat generation 2008 has seen significant developments in the field of waste management within Weleda; despite production volumes having increased during the year 2008, the quantity of waste generated has not significantly changed. Year 2005 2006 2007 2008 Waste quantity (tons) 279.03 274.38 252.98 257.02 Material recovery 155.81 170.65 153.99 157.06 Energy recovery 75.00 60.93 66.21 75.91 Processing 44.28 36.54 28.80 21.12 Landfill 3.94 6.58 3.50 2.58 103
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ISM AND ISEG MBA Green Marketing Ho
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4. Product review .................
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Introduction Hardly a day passes wi
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Part I: Green Marketing and sustain
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give a human approach. This serves
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Triple Bottom Line is the name give
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It was in the 1970's that ecologica
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Note that social and environmental
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Ecological viability: a project is
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The model is constructed from a thr
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considered to fundamentally include
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There are several types of limit. F
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The selling price can also prove to
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Part II: Marketing Mix Today, custo
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ecologically sensitive business pra
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a. New product concepts These new c
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Life cycle of a Green Product The a
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Eco conception is depicted by the f
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New terminology includes such phras
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Numerous conceptual innovations fol
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environmental impact of a product?
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A dynamic market for eco-labeled pr
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The ISO 14000 family ISO14000 compr
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The ISO 14020 series As part of its
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Under the ISO scheme initiatives ar
Page 51 and 52: Third, the companies have to exploi
Page 53 and 54: The progression reflects the increa
Page 55 and 56: The companies can add sustainable a
Page 57 and 58: the company would be called to deal
Page 59 and 60: Consequently, whatever the type of
Page 61 and 62: just by turnover. Some companies ev
Page 63 and 64: Benetton team which founded their a
Page 65 and 66: Certainly there exists a risk that
Page 67 and 68: To succeed in Green Communication,
Page 69 and 70: Internal communication related to s
Page 71 and 72: Type of company Goal sought by the
Page 73 and 74: A commitment must be made to contin
Page 75 and 76: Part III: The consumer 1. The actor
Page 77 and 78: company should not be underestimate
Page 79 and 80: The second section relates to quest
Page 81 and 82: Consequently people responding to t
Page 83 and 84: Q5 Most worrying problems Responses
Page 85 and 86: However, companies have to take gre
Page 87 and 88: answered that he does not trust Gre
Page 89 and 90: As put forward earlier, employees h
Page 91 and 92: Measures taken to reduce paper cons
Page 93 and 94: Part V: Weleda: A company heavily i
Page 95 and 96: Weleda’s marketing strategy is to
Page 97 and 98: 1993 Construction of a new product
Page 99 and 100: There are three criteria which dist
Page 101: c. Medications All Weleda medicamen
Page 105 and 106: Weleda employs specialists who are
Page 107 and 108: Conclusion Concern for the environm
Page 109 and 110: Bibliography Books: Cathelat, B. &
Page 111 and 112: Appendixes Appendix 1: Questionnair
Page 113 and 114: Appendix 2: Answers Q1 Q2 Q3 Q4 Q5
Page 115 and 116: moins de 25 ans de 25 à 39 ans moi
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ISM AND ISEG MBA - Développement durable

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