ISM AND ISEG MBA - Développement durable

It could draw up a working agreement with its trading partner, so stipulating that they will jointly
limit the consumption of non-renewable resources, or to ensure that consideration be given to raw
materials management and sourcing.
They might also sign similar agreements with partners in the distribution chain, requiring that
they limit the consumption of packaging materials used to protect their products.
To minimize costs related to shelf-space, the company should negotiate the optimal site for their
products within the departmental store.
It is in the interest of Green companies to openly communicate, such that the authorities are
aware that they are following their stated environmental objectives, this to avoid being penalized
by sanctions or taxes related to environmental protection. These companies try to foster good
working relations with local authorities, from which they can expect environmental contracts, but
additionally from which they will obtain essential consents for such activities as new factory
development and hopefully, financial assistance.
To favor good relations with the press and so obtain their support, companies need to
communicate with the various NGO's including consumer protection organizations, these
themselves which have close relationships with the press; failure to follow these guidelines or to
ensure that ecological objectives to which they are committed are achieved, can lead to
publication of severely damaging criticism.
They can also resort to patronage to improve their image, seduce the public and favor dialogue
with the various third-party organizations. By entering into partnership with a nature protection
organization for example, the company can acquire a certain status of sincerity in its actions.
However, in addition to supplying financial and interpersonal liaison, the company must show a
real involvement through its activities. The objectives of Green Patronage are different according
to the type of activity of the company 15 :
15 Cathelat, B. & Libaert, T. (1992, April). In Liaisons (Ed.), La communication verte.
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