ISM AND ISEG MBA - Développement durable

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In France, products are distributed by drugstores, natural goods stores and the Weleda wellness centre in Paris. Weleda cosmetics are not sold in department stores because Weleda does not want to be associated with traditional products. The fact of being sold in drugstores and in natural goods stores maintains a high quality profile and healthy image of Weleda. 1921 1924 2. Company History Creation of the Weleda Laboratories in Switzerland (Arlesheim) and in Germany (Schwäbisch Gmünd) Creation of the first medicines formulated from natural substances. Creation of the Weleda Laboratories in the south of Alsace (Saint-Louis) Birth of the first cosmetic products Birth of organic farming in Koberwitz (Poland), applied to the first Weleda gardens in 1939 – 1947 1952 1971 Germany and in Switzerland Temporary suspension of the activity of Weleda in France during the Second World War. New site in Saint-Louis with the first french production of medicine and cosmetics Weleda France has its first garden cultivated by organic farming methods 96
1993 Construction of a new production site with a garden in Huningue New factory opened meeting the standards of the pharmaceutical industry by respecting 1994 1997 2003 2005 2006 the ecological criterion: mineral paint without harmful solvents, wood composites without the use of urea formaldehyde, lime wash for coatings, etc. Harmonization of product formulae, and refocusing of the production of cosmetics on the three most important structures of the group Weleda Germany is certified EMAS / ISO 14001 Management decision to obtain the certification EMAS / ISO 14001 for the two other principal sites of the group (Switzerland and France) Constitution of an environmental commission and data collection to make a complete ecological balance sheet Creation of the job Responsible Environment in Weleda France Weleda France acquires the certification ISO 14001 for the Huningue site 1 st prize Enterprise and Environment for the Edelweiss suntan cream range in the Ecological product range for the sustainable development category Inauguration of the wellness center “Espace Weleda” in Paris. It is a place of communication for the brand which associates design and nature, built with ecological materials 97
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ISM AND ISEG MBA Green Marketing Ho
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4. Product review .................
Page 5 and 6:
Introduction Hardly a day passes wi
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Part I: Green Marketing and sustain
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give a human approach. This serves
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Triple Bottom Line is the name give
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It was in the 1970's that ecologica
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Note that social and environmental
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Ecological viability: a project is
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The model is constructed from a thr
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considered to fundamentally include
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There are several types of limit. F
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The selling price can also prove to
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Part II: Marketing Mix Today, custo
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ecologically sensitive business pra
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a. New product concepts These new c
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Life cycle of a Green Product The a
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Eco conception is depicted by the f
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New terminology includes such phras
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Numerous conceptual innovations fol
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environmental impact of a product?
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A dynamic market for eco-labeled pr
Page 45 and 46: The ISO 14000 family ISO14000 compr
Page 47 and 48: The ISO 14020 series As part of its
Page 49 and 50: Under the ISO scheme initiatives ar
Page 51 and 52: Third, the companies have to exploi
Page 53 and 54: The progression reflects the increa
Page 55 and 56: The companies can add sustainable a
Page 57 and 58: the company would be called to deal
Page 59 and 60: Consequently, whatever the type of
Page 61 and 62: just by turnover. Some companies ev
Page 63 and 64: Benetton team which founded their a
Page 65 and 66: Certainly there exists a risk that
Page 67 and 68: To succeed in Green Communication,
Page 69 and 70: Internal communication related to s
Page 71 and 72: Type of company Goal sought by the
Page 73 and 74: A commitment must be made to contin
Page 75 and 76: Part III: The consumer 1. The actor
Page 77 and 78: company should not be underestimate
Page 79 and 80: The second section relates to quest
Page 81 and 82: Consequently people responding to t
Page 83 and 84: Q5 Most worrying problems Responses
Page 85 and 86: However, companies have to take gre
Page 87 and 88: answered that he does not trust Gre
Page 89 and 90: As put forward earlier, employees h
Page 91 and 92: Measures taken to reduce paper cons
Page 93 and 94: Part V: Weleda: A company heavily i
Page 95: Weleda’s marketing strategy is to
Page 99 and 100: There are three criteria which dist
Page 101 and 102: c. Medications All Weleda medicamen
Page 103 and 104: smooth functioning of the system by
Page 105 and 106: Weleda employs specialists who are
Page 107 and 108: Conclusion Concern for the environm
Page 109 and 110: Bibliography Books: Cathelat, B. &
Page 111 and 112: Appendixes Appendix 1: Questionnair
Page 113 and 114: Appendix 2: Answers Q1 Q2 Q3 Q4 Q5
Page 115 and 116: moins de 25 ans de 25 à 39 ans moi
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