ISM AND ISEG MBA - Développement durable

The following table 14 is a recap of the topics covered by an internal communication centered on
the protection of the environment.
Internal department Green Management topics
Human Resources
Sales Forces
Import-Export
Techniques
Purchase
Finance
Juridical
Security
Valorization of the agents
Commercial advantages of the Green Product
Exportation bonus, avoidance of protectionism in foreign countries
Development of innovations
Diverse economy, reduction of the waste processing cost
Reduction of costs
Stay abreast of rule applications, anticipate changes and influence them
Prevent industrial risks
Several means are at the disposal of executives when implementing an environmental protection
campaign within a company, these being based on internal communication. These include the
company internal magazine, the office notice board, and showing informative movies during
meetings.
In presenting the company's activities, their aim will be to educate the employee in order that he
becomes supportive of the company's viewpoint on ecology and adopts correspondingly fresh
ideas. The objective is to set up a communication channel which effectively links the policies
made by general management at the top, to the professional and private lives of the employee at
shop floor level; this channel is the responsibility of intermediate company services.
However, there are limits to this form of communication if the company is not entirely sincere as
regards protection of the environment. An example is given by the distributor Leclerc whose
employees do not feel particularly concerned by this phenomenon and correspondingly exhibit a
lack of strong motivation to change the habits of their consumers and employees.
14 Cathelat, B. & Libaert, T. (1992, April). In Liaisons (Ed.), La communication verte.
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