ISM AND ISEG MBA - Développement durable

Under the ISO scheme initiatives are created. Such is the case in Europe where the purchaser has
to pay a tax integrated into the selling price of the product, so funding the cost of recycling waste
products. In addition, consumers are required to deposit their old material at defined reception
points. The standard goes further in obliging shops to accept the old household appliance from
each customer who buys an electrical product.
In addition to these taxes, the proportion of the company budget spent on environmental issues is
ever increasing. The ecological aspect of providing new building and correctly integrating
buildings into the environment is becoming more and more important. Between 20% and 30% of
the cost of enlarging production site facilities is commonly devoted to environmental
consideration.
a. What creates market for new technology?
Markets are the key issues for the companies. How can they ensure that they are targeting real
markets? How can they ensure that the product or service actually meets customers' needs? The
following tools help answer these questions and minimize risk.
First, the companies have to understand the environmental laws, the regulations, and the
standards as technology drivers. They need to identify and assess which environmental laws,
regulations, and standards will present business opportunities. The field is complex, but staying
in touch and anticipating trends can help them to capitalize on opportunities. Regulations are
driving the development of environmental technologies. Most companies in the environmental
sector attempt to anticipate and follow the introduction of new regulations and standards, since
they can create or destroy technology markets.
Current regulations and standards cover a wide range of subjects including the discharge of
pollutants to air, water, and land, the worker and industrial safety, the product content, including
chemicals and recycled materials, the technical performance, including energy and water use the
labeling information on environmental, energy, safety and performance standards, the
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