ISM AND ISEG MBA - Développement durable

New terminology includes such phrases as Management of the Environment and ecological
strategy. In the middle 1980s, the French industrialist Paul de Backer created a working model
enabling integration of environmental management into companies. His model has a highly
structured approach (the various services are interdependent). It employs a grading system which
results in an ecological global diagnostic. After receiving its environmental grade, the company
can establish its ecological strategy and start its different plans (communication, investments,
training, administrative organization, and research).
The following figure 8 establishes the ecological strategy which is divided into four steps:
8 Meyronneinc, J-P. (1994, January). In Association Française de Normalisation (Ed.), Le management de
l’environnement dans l’entreprise.
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