ISM AND ISEG MBA - Développement durable

Life cycle of a Green Product
The above flowchart 6 depicts the reiterative cycle, where at the end of the life cycle of a product
it is reintegrated into the beginning of the life cycle of another product, or to the life cycle of the
same product if it is entirely recycled.
The chart indicates that ecology is at the forefront of company thinking right from the product
manufacturing step. Not only does the product have to comply with legal standards, it has to
additionally satisfy the virtual or moral standards and requirements of the customer as regards
environmental considerations.
6 Viardot, E. (2000, May). In L'Harmattan (Ed.), Ecologie et entreprise : Les leçons de l’expérience.
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