ISM AND ISEG MBA - Développement durable

Eco conception is depicted by the following figure from which it is seen that all steps in the
product life cycle are equally important. It enlists points to be considered based on product
attributes:
The eco design principle : to avoid negative external aspects and to encourage positive
external aspects of the product in all its life steps, both in the short and long term:
By placing the environmental and social sustainability at the core of working practice and
professional responsibility
By developing and continually improving practices, procedures, products, services, and
standards for sustainable design
By educating the construction industry, clients, and the general public on the importance
of sustainable design
By working to change policies, regulations, and standards in government and business,
and so gain full support such that sustainable design becomes standard practice
By bringing the existing environmental infrastructure up to sustainable design standards
Bill McDonough, an eco designer, has proposed a design which limits not only the negative
impact of the product on the environment, but also increases its positive effect; the sport shoes
that he created for Nike consolidate the nutritive elements in the ground as the runner traverses
the terrain. The objective is clearly to not only respond to the customer's classic demands, as
indicated in the Maslow pyramid, that is a desire for useful, solid, reliable, and durable products,
but also to cater for new needs leading to a review of important parameters (the protection of the
planet, etc) or the need to feel a sense of participation by buying in a responsible manner. To
answer to these needs and to align with humanity, nature and technology, Bill McDonough
established nine principles defining eco design 7 :
7 McDonough, W. (2000). The Hannover Principles, Design for Sustainability. The World’s Fair. Hannover.
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