ISM AND ISEG MBA - Développement durable

1. Presentation of the Company
Founded in 1921, Weleda is one of the largest brands of natural cosmetics.
Weleda operates on all five continents with 1800 employees worldwide. The Weleda Group has
its headquarters in Arlesheim, Switzerland. Ever since its foundation, Weleda has been
developing and selling complementary medicines, nutritional supplements and cosmetics. In later
years Weleda oriented its products to include the needs of doctors and patients seeking a source
of natural medicines.
Weleda has developed an original ethic based on the quality of its products and nature. Its motto
is “Harmony between the Human Being and Nature”. It implies research into the structures of life
and nature, as well as insight into the processes of the human soul and spirit.
The principle of Weleda is to base its marketing firmly upon the quality of its products, to be
considered a reliable source of supply, and to respect nature. Weleda’s team is made up of
doctors, pharmacists and patients.
Weleda develops its products in accordance with understanding the human being, and the respect
of the human being extends to encompass all actors.
The company desires close collaboration with its patients, its partners and its employees.
Therefore each Weleda venture, independently managed as regards initiative and responsibility,
has the incentive to reinforce the Weleda Group and to bring its contribution to the realization of
this in terms of worldwide objectives.
Weleda serves the human being by looking after and reinforcing health.
94