ISM AND ISEG MBA - Développement durable

which is the effect of a company’s strategy on the environment. The fourth standard, ISO 14043,
serves to analyze results.
The objective is to effectuate a global step as shown in the following figure:
In the above figure ISO 14040 serves to firstly define the type of gas consumed by a company or
rejected to atmosphere. ISO 14041 subsequently defines its environmental effect, which in this
example is depletion of the stratospheric ozone layer. ISO 14042 then evaluates the percentage
effect of environmental measures. Results are yielded by the final step (ISO 14043).
ISO 14040 evaluates the environmental effect of the company’s activity on a global scale.
Whether it relates to communication, product marketing or customer satisfaction, a company's
application for ISO certification must relate to all its activities; applications which consider only
an isolated part are rejected.
The ISO standard is granted only to companies whose global strategy gives consideration to the
environment 10 .
10 ADEME survey
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