ISM AND ISEG MBA - Développement durable

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Implementing these three objectives uses measures which complete the above figure: Maintaining environmental integrity: ensuring conservation of the species and all land and sea-based ecosystems by way of environmental protection, conservation of the habitat of each species, and a <strong>durable</strong> management of the utilization of animal populations and vegetation. Improving of social equality: giving the right to all ethnic groups to have access to a job, education, medical and social care, and freedom of participation in decision making processes. 1 Improving economic efficiency: recommending an optimal management of human, natural and financial resources in order to satisfy the individual's needs by ensuring that producers and consumers are aware of their responsibilities relating to the manufacture and sale of goods and services. Finally, sustainable development, for every form of this development, ideally means that natural resources are not squandered nor is there any damage caused to the environment. Sustainable development parameters According to Sachs, the initiator of the eco-development concept with Strong, sustainable development has five dimensions: Social viability: a sustainable development project has to constitute a “better society” project, targeting the reduction of social inequalities. Economical viability: a development project relies on access to more equitable and efficient resources and to regular private and public funding. 1 1 16
Ecological viability: a project is considered as sustainable if it involves the use or conversion of resources without damage to the environment (recycling of materials, reduction of combustibles, R&D on green technologies, etc). Spatial viability: sustainable development projects have to consider an improved population spread between town and country. Consequently by avoiding population migration, a demographic balance is maintained so avoiding conurbation and decentralization of industry, etc. Cultural viability: respect of cultural diversity is synonymous with sustainable development (ecological specificity, landscape specificity, cultural specificity). 17
Page 1 and 2: ISM AND ISEG MBA Green Marketing Ho
Page 3 and 4: 4. Product review .................
Page 5 and 6: Introduction Hardly a day passes wi
Page 7 and 8: Part I: Green Marketing and sustain
Page 9 and 10: give a human approach. This serves
Page 11 and 12: Triple Bottom Line is the name give
Page 13 and 14: It was in the 1970's that ecologica
Page 15: Note that social and environmental
Page 19 and 20: The model is constructed from a thr
Page 21 and 22: considered to fundamentally include
Page 23 and 24: There are several types of limit. F
Page 25 and 26: The selling price can also prove to
Page 27 and 28: Part II: Marketing Mix Today, custo
Page 29 and 30: ecologically sensitive business pra
Page 31 and 32: a. New product concepts These new c
Page 33 and 34: Life cycle of a Green Product The a
Page 35 and 36: Eco conception is depicted by the f
Page 37 and 38: New terminology includes such phras
Page 39 and 40: Numerous conceptual innovations fol
Page 41 and 42: environmental impact of a product?
Page 43 and 44: A dynamic market for eco-labeled pr
Page 45 and 46: The ISO 14000 family ISO14000 compr
Page 47 and 48: The ISO 14020 series As part of its
Page 49 and 50: Under the ISO scheme initiatives ar
Page 51 and 52: Third, the companies have to exploi
Page 53 and 54: The progression reflects the increa
Page 55 and 56: The companies can add sustainable a
Page 57 and 58: the company would be called to deal
Page 59 and 60: Consequently, whatever the type of
Page 61 and 62: just by turnover. Some companies ev
Page 63 and 64: Benetton team which founded their a
Page 65 and 66: Certainly there exists a risk that
Page 67 and 68:
To succeed in Green Communication,
Page 69 and 70:
Internal communication related to s
Page 71 and 72:
Type of company Goal sought by the
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A commitment must be made to contin
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Part III: The consumer 1. The actor
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company should not be underestimate
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The second section relates to quest
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Consequently people responding to t
Page 83 and 84:
Q5 Most worrying problems Responses
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However, companies have to take gre
Page 87 and 88:
answered that he does not trust Gre
Page 89 and 90:
As put forward earlier, employees h
Page 91 and 92:
Measures taken to reduce paper cons
Page 93 and 94:
Part V: Weleda: A company heavily i
Page 95 and 96:
Weleda’s marketing strategy is to
Page 97 and 98:
1993 Construction of a new product
Page 99 and 100:
There are three criteria which dist
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c. Medications All Weleda medicamen
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smooth functioning of the system by
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Weleda employs specialists who are
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Conclusion Concern for the environm
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Bibliography Books: Cathelat, B. &
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Appendixes Appendix 1: Questionnair
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Appendix 2: Answers Q1 Q2 Q3 Q4 Q5
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moins de 25 ans de 25 à 39 ans moi
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ISM AND ISEG MBA - Développement durable

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