ISM AND ISEG MBA - Développement durable

Consequently people responding to this survey find themselves targeted by both current and
future Green Marketing campaigns.
Sensitivity toward the environment
Q3 Heard of Green Marketing and Sustainable Development
Responses Yes No
Number of people 58 2
The first clear indication is that almost all people questioned had heard of Green Marketing and
Sustainable Development: 96.67%. It is proof of the success during recent years of company
campaigns designed to bring a greater awareness to the subject of protection of the environment.
The two people who had not heard of these terms were under 25 years old and had studied for 4
years after the baccalaureate. Apparently, knowledge of these terms is not in relation with the
level of studies.
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