ISM AND ISEG MBA - Développement durable

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A sustainable development has to… The Five dimensions In summary, every project achieving these five dimensions is considered a sustainable development project. Spatial The “laboratory region” model In 1990, the Quebec region of “Saguenay-Lac-Saint-Jean” aspired to become the sustainable development laboratory region. This model was constructed from the Jacobs and Sadler model. Whereas this model originally put forward the notion of sustainable development in three dimensions (ecologic, economic and social), it was modified here to include a new form with a fourth dimension: equality. Ecological Cultural Viability Economical Social 18
The model is constructed from a three dimensional pyramid (tetrahedron). So there are four poles, each of them being linked to the three others. The development has to respond to the needs of the individuals and the collectivities. The development has to… Ethical Pole Equality Needs …assure an equitable share between the population of a same nation, between the generations and with nature itself. Materials Needs Economical Pole Ecological Pole Healthy Needs …maintain the systems which assure a healthy life and conserve resources. Equality is defined as a fair distribution of resources, rights and wealth between all peoples, now and for all time. Sustainable development considers a balance of this equality both between peoples of the same generation and between those of different generations. For the people of the same generation, mutual respect and a sense of sharing are the most important criteria, whereas for people of different generations, it is essential that intact global assets are passed on to the future generation. This model can be applied by determining the development objectives, and then, defining the necessary compromises that can be found between the four dimensions. …assure quality of life by responding to safety issues, food, habitation and transportation needs. Social Needs Social Pole …respond to the needs of each human being to be educated, loved, recognized, free… 19
Page 1 and 2: ISM AND ISEG MBA Green Marketing Ho
Page 3 and 4: 4. Product review .................
Page 5 and 6: Introduction Hardly a day passes wi
Page 7 and 8: Part I: Green Marketing and sustain
Page 9 and 10: give a human approach. This serves
Page 11 and 12: Triple Bottom Line is the name give
Page 13 and 14: It was in the 1970's that ecologica
Page 15 and 16: Note that social and environmental
Page 17: Ecological viability: a project is
Page 21 and 22: considered to fundamentally include
Page 23 and 24: There are several types of limit. F
Page 25 and 26: The selling price can also prove to
Page 27 and 28: Part II: Marketing Mix Today, custo
Page 29 and 30: ecologically sensitive business pra
Page 31 and 32: a. New product concepts These new c
Page 33 and 34: Life cycle of a Green Product The a
Page 35 and 36: Eco conception is depicted by the f
Page 37 and 38: New terminology includes such phras
Page 39 and 40: Numerous conceptual innovations fol
Page 41 and 42: environmental impact of a product?
Page 43 and 44: A dynamic market for eco-labeled pr
Page 45 and 46: The ISO 14000 family ISO14000 compr
Page 47 and 48: The ISO 14020 series As part of its
Page 49 and 50: Under the ISO scheme initiatives ar
Page 51 and 52: Third, the companies have to exploi
Page 53 and 54: The progression reflects the increa
Page 55 and 56: The companies can add sustainable a
Page 57 and 58: the company would be called to deal
Page 59 and 60: Consequently, whatever the type of
Page 61 and 62: just by turnover. Some companies ev
Page 63 and 64: Benetton team which founded their a
Page 65 and 66: Certainly there exists a risk that
Page 67 and 68: To succeed in Green Communication,
Page 69 and 70:
Internal communication related to s
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Type of company Goal sought by the
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A commitment must be made to contin
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Part III: The consumer 1. The actor
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company should not be underestimate
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The second section relates to quest
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Consequently people responding to t
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Q5 Most worrying problems Responses
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However, companies have to take gre
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answered that he does not trust Gre
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As put forward earlier, employees h
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Measures taken to reduce paper cons
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Part V: Weleda: A company heavily i
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Weleda’s marketing strategy is to
Page 97 and 98:
1993 Construction of a new product
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There are three criteria which dist
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c. Medications All Weleda medicamen
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smooth functioning of the system by
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Weleda employs specialists who are
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Conclusion Concern for the environm
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Bibliography Books: Cathelat, B. &
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Appendixes Appendix 1: Questionnair
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Appendix 2: Answers Q1 Q2 Q3 Q4 Q5
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moins de 25 ans de 25 à 39 ans moi
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