moleskine-ipo-report-04-03-2013-mediobanca
moleskine-ipo-report-04-03-2013-mediobanca
moleskine-ipo-report-04-03-2013-mediobanca
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Moleskine<br />
MOLESKINE: Brand positioning<br />
Source: Company data<br />
Based on official statistics (Source: Ales research, 2012 and Euromonitor), in 2011 Moleskine’s target<br />
market was 228 million people and this is set to rise to 320 million people by 2020, assuming the<br />
growth rate of its target clientele is 3.8x times faster than total world GDP (2011-20 CAGR at 1%).<br />
MOLESKINE: potential customer base<br />
Source: Moleskine elaboration based on Ales Research (2012) and Euromonitor data<br />
THIS DOCUMENT MAY NOT BE DISTRIBUTED IN THE UNITED STATES, CANADA OR JAPAN.<br />
IPO<br />
<strong>04</strong> March <strong>2013</strong> ◆ 16
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