moleskine-ipo-report-04-03-2013-mediobanca

Moleskine
Passport, Communicating the Museum, Munich creative business week, Moleskine salons in
US);
Special editions and event partnerships: the group partners with 25 important festival
and cultural events worldwide (Hong Kong International Film Festival, Berlinale, Beijing
Design week, Milan Design week);
In-store events: production of 20 events for 3 existing formats.
The management also intends to increase Moleskine brand awareness globally, expanding consumer
touch point opportunities through:
A wider retail presence: number of doors has almost doubled from 14,000 in 2006 to
approx. 23,600 in 2012;
A deeper presence in underpenetrated markets (such as China, APAC, LatAm and US);
A wider and better on-line business both expanding the number of markets reached and
increasing the number of visits (which were up >200% in 2012 at 3.5million vs. 1.2million in
2011);
A richer online presence in terms of content on the website, but also social media
marketing campaigns.
b) Expansion of product offering and range
As far as the core paper category is concerned, the group sees potential for expanding the core
product assortment to address new trends and the needs of specific geographies.
Innovation is a key strength for the group, given that over the past three years new products have
accounted for approx. 14%-18% of total paper revenues.
MOLESKINE: Breakdown of paper sales existing and new items (1) (2009-12)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Source: company data
83% 82%
17%
(1) New items defined as SKUs launched during the year
THIS DOCUMENT MAY NOT BE DISTRIBUTED IN THE UNITED STATES, CANADA OR JAPAN.
18%
85%
86%
15% 14%
2009 2010 2011 2012
EXISTING NEW ITEMS
IPO
04 March 2013 ◆ 34