moleskine-ipo-report-04-03-2013-mediobanca
moleskine-ipo-report-04-03-2013-mediobanca
moleskine-ipo-report-04-03-2013-mediobanca
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Moleskine<br />
MOLESKINE: B2B channel by region (2011-12)<br />
THIS DOCUMENT MAY NOT BE DISTRIBUTED IN THE UNITED STATES, CANADA OR JAPAN.<br />
2011 2012 Delta<br />
EMEA NR CLIENTS 600 666 +66<br />
FTE 8 11<br />
AMERICA NR CLIENTS 308 392 +84<br />
FTE 0 2<br />
APAC NR CLIENTS 68 125 +57<br />
FTE 2 4<br />
TOTAL NR CLIENTS 976 1,183 +207<br />
Source: Company data<br />
FTE 10 17<br />
MOLESKINE: 2012 B2B sales by region MOLESKINE: 2012 B2B sales by product<br />
AMERICAS<br />
28.2%<br />
Source: company data<br />
APAC<br />
12.9%<br />
EMEA<br />
58.9%<br />
Retail (1% of 2012 revenues) at the end of 2012 it consisted of 5 stores in Italy (Milan, 2 in Rome,<br />
Naples and Turin) and 4 DOS in China (opened from 2011).<br />
MOLESKINE: stores roll out in Italy and China<br />
Rome Central<br />
railway station<br />
Currently under<br />
relocation<br />
8-Jun-12 14-Jun-12 01-Aug-12 01-Aug-12 17-Sep-12 26-Oct-12 16-Nov-12 20-Nov-12 19-Dec-12<br />
Milan Central railway<br />
station<br />
o Relocated in a<br />
different location from<br />
05-Dec-12 at Milan<br />
central railway station<br />
Xintiandi 1 Raffles City<br />
Kerry Parkside 2 Turin Central<br />
railway station<br />
Source: company data<br />
Notes<br />
1 Managed by the distributor during the period 16th March 2011 until 1st August 2012<br />
2 Managed by the distributor during the period 16th September 2011 until 1st August 2012<br />
Naples Central<br />
railway station<br />
WTR<br />
2.5%<br />
Rome Fiumicino<br />
Airport<br />
PAPER<br />
97.5%<br />
Takashimaya<br />
IPO<br />
<strong>04</strong> March <strong>2013</strong> ◆ 30
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