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Saving Fish from Drowning - Heal Burma

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SAVING FISH FROM DROWNING<br />

Fallbrook, California, and concluded that this title would not play<br />

well with Muslim audiences, which could be plentiful in some coun­<br />

tries, or with Christian conservatives, who might object to putting<br />

their Lord in the same company as the Lord of Nats and the Younger<br />

White Brother. Most disappointing of all, the name received loud boos<br />

<strong>from</strong> the studio’s target audience, boys between the ages of twelve and<br />

nineteen. For a better title, the studio execs went to shopping malls<br />

across America, and soon they had their name: Junglemaniacs!—the<br />

peppy exclamation point capturing the excitement of watching the<br />

real perils of real contestants in a real jungle, where elimination by<br />

real and excruciating death was always a possibility and might even<br />

occur live during broadcast.<br />

Thanks to friendly negotiations lasting several hours, instead of<br />

the months of squabbling that stalled most deals, the tribe members<br />

were told they would receive a generous share of the profits on the<br />

“back end,” with “points over net,” which would be subjected to<br />

strict accounting by expensive lawyers, and not to worry there, those<br />

fees would be paid entirely by the film studio, for which the tribe was<br />

grateful. The profits were certain to be huge, given how popular the<br />

tribe had become, and because they would likely get millions of kyats,<br />

no money would be paid up front. This was a tradition, in fact,<br />

known as “standard for the industry.” Was this satisfactory with the<br />

tribe? “God is great,” chanted the twins. “It’s a miracle,” cried their<br />

grandmother.<br />

When the series got under way, predictions were fulfilled. The TV<br />

ratings went sky-high in just the first two weeks—number one<br />

among reality shows airing in the United States on Thursday during<br />

prime time. The ratings dipped a bit the third week, but were revived<br />

when two guests on the show, Mark Moffett and Heidi Stark, re­<br />

vealed they had discovered a new species of plant.<br />

During that episode, Moff recounted the thrilling moment that<br />

he, or rather, Heidi and he, discovered and prepared the specimen in<br />

435

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