DRAVA, KUPA, RJE»INA, LOKVARKA, LI»ANKA LIKA, DOBRA ...

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HEP ANNUAL REPORT 2010
CHAPTER 8 - REPORTS BY OTHER HEP GROUP COMPANIES
HEP-OPSKRBA d.o.o.
VLADIMIR KURE»IΔ
PROCURATOR
FOR HEP-OPSKRBA (HEP Supply), as the leading electricity supplier, the year 2101 was a sort of a turning point in
the electricity market in Croatia. Although the development of the electricity market is measured by a series of parameters,
one of the key ones is the number of switches from one supplier to another. And the number of switches
in the past year points to the increasing activity of the market, which is additionally substantiated by the data on
the number of active suppliers.
In such circumstances, HEP Opskrba made efforts to improve its services in order to keep its leading supplier
position. This can be illustrated by the fact that we ended the year 2010 with more than 50 thousand customers and
more than 123 thousand contractual metering points. It should be pointed out that in the overall market in 2010
HEP Opskrba achieved 84 percent of sales in the commercial category and, despite anti-recession measures, sold
7.5 TWh of electricity, or 48 percent of total sales in the Croatian market. A total of 3.5 billion kuna was invoiced of
which 3.5 billion kuna was collected. Although we ended the year, financially speaking, successfully, the emphasis
on payment collection has remained a priority.
In cost management good results were achieved, although some costs, which are frequently a consequence
of inherited habits of the customers and in the entire system alike, could have been lower.
The intensified sales activity and provision of additional services we had to cover with the number of employees
that had not changed considerably and is still far from the optimum and planned number. Therefore the new
organization and job classification plan will be one of our key tasks in the next year. All of the above mentioned has
reflected on the planned education, professional improvement and training courses, which we had to reduce to a
minimum in order for current business operations to run smoothly.
In spite of all the difficulties that we encountered in our work last year, we invested maximum efforts to
meet customer needs and to provide them with timely information they needed to properly function. We also tried
to be educational, directing them to the efficient use of electricity, making thereby our own, socially responsible,
contribution.
Although last year can be characterized as an exceptionally turbulent year in all respects, marked by the
intensified activity in the electricity market in Croatia, HEP Opskrba in 2010 fulfilled its main task in HEP Group and
achieved results that guarantee our further growth and progress.
MISSION AND VISION
MISSION – to provide customers with a quality electricity supply service
VISION – to be the leading supplier in the region