The Best of Wedding Photography.pdf - Free
The Best of Wedding Photography.pdf - Free
The Best of Wedding Photography.pdf - Free
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11. PROOFING AND PRINTING<br />
T here are many forms <strong>of</strong> pro<strong>of</strong>ing in use today.<br />
Regardless <strong>of</strong> the mode <strong>of</strong> presentation,<br />
though, editing is essential. Present only those<br />
pro<strong>of</strong>s from the wedding that are high quality<br />
images. Concise editing will guarantee that the couple will<br />
be delighted with how great the pictures are. Because<br />
you’re the pro, the couple will look to you for advice on<br />
those difficult picture decisions. Because you know the dif-<br />
It’s hard to imagine the bride and groom not ordering this wonderful<br />
shot <strong>of</strong> their little flower girl with her front tooth coming in. Photograph<br />
by David Beckstead.<br />
106 THE BEST OF WEDDING PHOTOGRAPHY<br />
ference between a good pose and bad, good lighting and<br />
bad and so on, your opinion will be important to them.<br />
PROOFS<br />
Paper Pro<strong>of</strong>s. Until recently, paper pro<strong>of</strong>s were the preferred<br />
method for reviewing a client’s work. With paper<br />
pro<strong>of</strong>s, you are <strong>of</strong>fering a representation <strong>of</strong> the final image<br />
to the customer, but without the benefits <strong>of</strong> color correction,<br />
retouching, and print finishing. Paper pro<strong>of</strong>s not only<br />
fail to reflect the quality <strong>of</strong> the final image, they are a liability<br />
in an age when everyone seems to own a scanner.<br />
Multimedia Pro<strong>of</strong>ing. Some photographers take it a<br />
step further, producing a multimedia show <strong>of</strong> the wedding<br />
pro<strong>of</strong>s. Brian and Judith Shindle have a very low-pressure,<br />
understated sales technique. After the wedding, the Shindles<br />
put on an elegant multimedia “premier night” party<br />
with catered food and fresh flowers and they invite guests<br />
from the wedding party. <strong>The</strong> event is held in the studio’s<br />
elaborately decorated viewing room. This elegant event<br />
produces great sales success, because it doesn’t resemble a<br />
sales session at all.<br />
Other photographers use commercial s<strong>of</strong>tware, such as<br />
the Montage ® system, which produces projected images in<br />
a “suggested” album. First, the digital album images are<br />
brought into templates <strong>of</strong> any configuration, much like a<br />
page-layout program. <strong>The</strong> images are projected onto a<br />
large LCD screen already conceived as an album. Most<br />
couples, when they see the finished presentation, will want<br />
to buy the album with only minimal changes.<br />
Digital Pro<strong>of</strong>s. Charles Maring accepts the fact that<br />
clients copying pro<strong>of</strong>s is a reality. Maring has his digital<br />
images printed by the family-owned lab, Rlab. Each 2 1/2<br />
x3 1/2-inch photograph is numbered with the file number at<br />
the bottom right corner <strong>of</strong> the print. According to Maring,<br />
one might copy a wallet-size print, but it would be a hassle<br />
to cut out the image from the pro<strong>of</strong> book. <strong>The</strong>se contacts<br />
come bound in book form with matte board for the<br />
covers and the whole concept costs only $.25 per image.