The Best of Wedding Photography.pdf - Free

P
hotographers who refused to accept the demeaning
label of “weekend warrior” and organizations
like WPPI, whose primary goal
was to raise the status and proficiency of wedding
photography, can feel proud that the genre is now at
the top of the heap. Photographers who are friends of
mine confide that their fee structure for weddings is doubling,
sometimes tripling from one year to the next.
Although some might see this prosperity as cyclical,
there is no doubt that wedding photography will continue
to change. The way that wedding photojournalism has
evolved from strict noninterference with the events to a
more directed, choreographed discipline in just a few short
years is proof that the evolution will be ongoing. My guess
is that editorial photography, fashion photography, and
wedding photojournalism will continue to intermingle,
producing new and interesting styles.
There is no doubt that the wedding day is one of the
most appealing days in anyone’s life. Large sums of money
and many months of preparations go into making it a
CONCLUSION
once-in-a-lifetime affair. And with major celebrities like
Oprah sponsoring “million dollar weddings,” the popularity
of big, expensive weddings does not seem to be slowing
down at all.
There is no doubt that digital technology is responsible
for the creative explosion in today’s wedding photography.
One-of-a-kind digital albums have become so popular with
brides and families that traditional wedding albums seem
almost a thing of the past. Digital is so pervasive that only
purists will continue to shoot film. Workflow models to
cope with the additional time required by digital capture
and design will no doubt keep pace and evolve as well, and
so will the software and hardware needed to make the job
easier and more efficient.
Will the wedding photographer remain among the
upper echelon of the photographic elite? Nobody knows.
But one thing is for sure, wedding photographers and
their art form will never return to the days of second-class
citizenship.
CONCLUSION 119