The Best of Wedding Photography.pdf - Free

LEFT—One of the reasons to create an image like this is so that it can be sold to the couple as fine art, over and above their print and album purchases.
A fine image like this could hang in the couple’s new home or either parent’s home. Photograph by Becky Burgin. Fine art print made by
Robert Cavalli. RIGHT—This image exemplifies why the successful wedding photographer is so handsomely rewarded: he or she must be an expert
at many different photographic disciplines. Joe Photo makes sure to capture the place settings and table settings before the guests enter the reception
area. He does this partially so he can reward the various vendors (who also help him network with other brides) with a print, but also so he
can add depth and uniqueness to his albums. This lavish exposure was made with a tripod-mounted D1X and 28mm lens. The image was exposed
for 1/6 second at f/4.5 to fully open up the shadows and record detail throughout the image. The “correct” color of the foreground table was
achieved by firing a bounce flash during the long exposure.
This system takes very little time. Instead of spending
hours putting proofs in a proof album, the proofs come
back deliverable and bound, book-style.
Maring then designs and prints a suggested wall portrait
for the cover of the book. When they offered this concept
to their couples instead of proofs, every couple
preferred the smaller digital prints. No one wants to carry
around a thousand full-size proofs in two full-size albums—and
no photographer wants to pay for full-size
proofs or proof albums, then spend hours on end organizing
the images.
Other Options. Digital projection involves a LCD
projector and slide show treatment or DVD of the proofs,
which is then given to the clients to take home after viewing
the show. Both of the above methods involve scheduling
an appointment for the bride and groom to view the
proofs. Once the images have been viewed, many photographers
send their clients away with a digital proof book.
Using your digital files, you can print contact sheets of the
images (that include the file name and number). These can
be placed in a small but nice proof album for the couple to
take with them.
PRINTING
Many photographers have the equipment and staff to print
their own wedding images in house. It gives them a level
PROOFING AND PRINTING 107