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America's Money Machine

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154 PART II / THE GREAT REVERSAL<br />

vided, through investment banking channels, by private investors, but the<br />

movement was stimulated greatly by the assistance of the commercial<br />

banks. While much ofthis money was invested more wisely than is generally<br />

regarded, it is true that sums were provided for all sorts of unwise<br />

purposes, from financing reparations payments (in Germany) to building<br />

battleships (in Chile) and removing a mountain (in Rio de Janeiro). By<br />

1931, a nominal amount of$2,383 million invested in South America had<br />

suffered a market depreciation of over 80 per cent; $1,793 million of<br />

European government loans had declined 43 per cent,2 and by March,<br />

1934, approximately $2,930 million foreign loans were in default.3<br />

At home, consumers were discovering the ease of going into debt for<br />

automobiles, radios, furniture and groceries. What is now regarded as<br />

one of the stronger categories.ofassets in a bank portfolio, that is to say,<br />

consumers' paper, was then a new, undigested, and relatively speculative<br />

form of obligation. After the enactment of the Federal Reserve System,<br />

the use of consumer credit grew at an astounding rate. In 1910, of total<br />

retail sales of$20 billion, approximately 10 per cent are estimated to have<br />

been made on· credit. By 1929, half the $60 billion of retail sales in that<br />

year were credit transactions, and of the $30 billion worth of goods sold<br />

on credit in that year, some $7 billion were sold on instalments. 4 Sales<br />

made on open account were financed by the store itself, generally by<br />

resources supplied by the commercial banks; sales made on instalments<br />

were financed through instalment finance companies which in turn discounted<br />

a large part of their paper at the banks.<br />

Thus, so effective had been the smiting of the rock that by 1929 the<br />

United States was overwhelmed by a flood of credit. It had covered the<br />

land.·It was pouring into every nook and cranny ofthe national economy.<br />

Flimsy structures of business-the speculative and trading element-it<br />

carried away on the crest of the wave, while those ofa more substantial<br />

and conservative sort it either submerged or destroyed by undermining<br />

their foundations.

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