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that <strong>the</strong> country's location was far from any major <strong>in</strong>ternational tourist dest<strong>in</strong>ations,<br />

popular with European and North American tourists. Botswana was not historically<br />

considered a tourist dest<strong>in</strong>ation overseas, but ra<strong>the</strong>r was perceived by many<br />

Europeans and North Americans as be<strong>in</strong>g part <strong>of</strong> South Africa (Tsiang, 1990;<br />

Silis<strong>the</strong>na and McLeod, 1998).<br />

Early efforts to develop <strong>tourism</strong> <strong>in</strong> <strong>the</strong> 1960s <strong>in</strong> Botswana were m<strong>in</strong>imal, as any<br />

emphasis was limited to trophy hunt<strong>in</strong>g (Tsiang, 1990; White, 1995). A lack <strong>of</strong><br />

awareness by government planners <strong>of</strong> <strong>the</strong> potential economic benefits <strong>of</strong> <strong>tourism</strong><br />

may have stifled <strong>the</strong> growth <strong>of</strong> <strong>the</strong> <strong>in</strong>dustry <strong>in</strong> Botswana prior to <strong>the</strong> 1990s. This<br />

meant that <strong>the</strong> <strong>tourism</strong> <strong>in</strong>dustry was left to its own devices by a government pre­<br />

occupied with more press<strong>in</strong>g developmental priorities such as health, education and<br />

<strong>in</strong>frastructure. As a result, <strong>tourism</strong> <strong>in</strong> <strong>the</strong> country began to develop slowly, <strong>in</strong> a ra<strong>the</strong>r<br />

uncontrolled manner. However, <strong>the</strong> explosive growth <strong>of</strong> <strong>the</strong> <strong>in</strong>dustry <strong>in</strong> <strong>the</strong> late<br />

1980s, with <strong>the</strong> return <strong>of</strong> peace and political stability to <strong>the</strong> sou<strong>the</strong>rn African region,<br />

led to a proliferation <strong>of</strong> camps <strong>in</strong> <strong>the</strong> primary tourist area, <strong>the</strong> Okavango Delta. This<br />

brought <strong>the</strong> realisation by <strong>the</strong> government that <strong>the</strong> country's ma<strong>in</strong> tourist attraction<br />

was be<strong>in</strong>g threatened with degradation (Pfotenhauer, 1990; Tsiang, 1990; Silis<strong>the</strong>na<br />

and McLeod, 1998).<br />

As <strong>in</strong>ternational tourists and tour operators started arriv<strong>in</strong>g <strong>in</strong> Botswana <strong>in</strong> <strong>the</strong> late<br />

1980s, <strong>the</strong> government became aware <strong>of</strong> <strong>the</strong> potential contribution <strong>of</strong> <strong>tourism</strong> to <strong>the</strong><br />

economic development <strong>of</strong> <strong>the</strong> country. The growth <strong>of</strong> <strong>the</strong> <strong>tourism</strong> <strong>in</strong>dustry dur<strong>in</strong>g this<br />

period, however, also resulted <strong>in</strong> a number <strong>of</strong> problems gradually com<strong>in</strong>g to <strong>the</strong> fore.<br />

These <strong>in</strong>cluded serious land-use conflicts, a lack <strong>of</strong> skilled citizens <strong>in</strong> <strong>the</strong> sector, a<br />

Tourism Division and Department <strong>of</strong> Wildlife and National Parks which were<br />

<strong>in</strong>adequately staffed, over-use <strong>of</strong> some <strong>tourism</strong> areas and under-use <strong>of</strong> o<strong>the</strong>rs, and<br />

litter<strong>in</strong>g and foul<strong>in</strong>g <strong>of</strong> reserve areas, alarm<strong>in</strong>g <strong>in</strong> its range and rapid emergence<br />

(Pfotenhauer, 1990). Additionally, <strong>the</strong> fact that <strong>the</strong> <strong>in</strong>dustry was primarily run by<br />

expatriates who catered almost exclusively to foreign tourists led to grow<strong>in</strong>g<br />

suspicion, mistrust and a lack <strong>of</strong> understand<strong>in</strong>g between <strong>the</strong> Batswana, especially<br />

those liv<strong>in</strong>g near tourist areas, and tour operators and <strong>the</strong>ir clients. Pfotenhauer<br />

(1990) states that at <strong>the</strong> time, domestic <strong>tourism</strong> was almost non-existent and hence,<br />

more Batswana came to believe that national parks and game reserves were<br />

primarily for tour operators to set up bus<strong>in</strong>esses to cater to wealthy foreigners.<br />

220

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