16.08.2013 Views

the role of tourism in natural resource management in the okavango ...

the role of tourism in natural resource management in the okavango ...

the role of tourism in natural resource management in the okavango ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Tourism should thus be regarded as more <strong>of</strong> a system, than an <strong>in</strong>dustry. Accord<strong>in</strong>g<br />

to Mill and Morrison (1985), <strong>the</strong> <strong>tourism</strong> system has four parts: orig<strong>in</strong>, travel,<br />

dest<strong>in</strong>ation and market<strong>in</strong>g. Orig<strong>in</strong> refers to <strong>the</strong> decision made by tourists on <strong>the</strong> type<br />

<strong>of</strong> travel that will fulfil <strong>the</strong>ir basic needs. The second element <strong>of</strong> <strong>the</strong> system is <strong>the</strong><br />

attention given to when, how and where to travel. These decisions are usually<br />

determ<strong>in</strong>ed by social, psychological and economic characteristics (Mill and Morrison,<br />

1985, Hoggart et aI, 2002). In recent years develop<strong>in</strong>g countries have become<br />

important tourist dest<strong>in</strong>ations.<br />

2.5 International Tourism<br />

S<strong>in</strong>ce <strong>the</strong> end <strong>of</strong> <strong>the</strong> Second World War <strong>the</strong>re has been an unparalleled growth <strong>in</strong><br />

<strong>the</strong> number <strong>of</strong> tourists visit<strong>in</strong>g exotic dest<strong>in</strong>ations around <strong>the</strong> world. There has also<br />

been a persistent spread <strong>in</strong> <strong>the</strong> spatial extent <strong>of</strong> activity and <strong>the</strong> resultant emergence<br />

<strong>of</strong> new tourist dest<strong>in</strong>ations (Williams, 1998; Shaw and Williams, 2004; Hall, 2005).<br />

Accord<strong>in</strong>g to <strong>the</strong> World Tourism Organisation (WTO) (1994), <strong>in</strong>ternational <strong>tourism</strong><br />

(as measured <strong>in</strong> tourist arrivals at foreign borders) dur<strong>in</strong>g <strong>the</strong> 1950s <strong>in</strong>volved around<br />

25 million people world wide - a figure no larger than <strong>the</strong> number <strong>of</strong> domestic<br />

holidays taken <strong>in</strong> Great Brita<strong>in</strong> at <strong>the</strong> same time. However, by 1994 <strong>in</strong>ternational<br />

<strong>tourism</strong> had risen to an estimated 528 million arrivals. It is also estimated that <strong>the</strong>re<br />

will be around one billion <strong>in</strong>ternational arrivals by <strong>the</strong> Year 2010 (Erkkila, 1994).<br />

The expansion <strong>of</strong> <strong>in</strong>ternational <strong>tourism</strong> has been almost cont<strong>in</strong>uous, reflect<strong>in</strong>g not<br />

only <strong>the</strong> <strong>in</strong>creas<strong>in</strong>g popularity <strong>of</strong> foreign travel but more importantly, <strong>the</strong> centrality <strong>of</strong><br />

<strong>tourism</strong> with<strong>in</strong> <strong>the</strong> lifestyles <strong>of</strong> modern travellers (Williams, 1998; Shaw and Williams,<br />

2004). On a global scale, <strong>in</strong>ternational <strong>tourism</strong> appears largely immune to <strong>the</strong> effects<br />

<strong>of</strong> events that would generally be expected to exert an effect. Nei<strong>the</strong>r <strong>the</strong> oil crises <strong>of</strong><br />

<strong>the</strong> mid-1970s, <strong>the</strong> economic recessions <strong>of</strong> <strong>the</strong> 1980s, <strong>the</strong> war <strong>in</strong> <strong>the</strong> Persian Gulf <strong>in</strong><br />

<strong>the</strong> 1990s, nor <strong>the</strong> September 11 th terrorist attacks <strong>in</strong> 2001 have deterred <strong>the</strong><br />

<strong>in</strong>ternational tourist to <strong>the</strong> extent that upward trends are reversed significantly.<br />

Annual rates <strong>of</strong> <strong>in</strong>crease, however, do show signs <strong>of</strong> deflection, particularly <strong>in</strong><br />

response to economic conditions. Overall, <strong>the</strong> expansion <strong>of</strong> <strong>in</strong>ternational <strong>tourism</strong><br />

appears <strong>in</strong>evitable, and <strong>the</strong> <strong>in</strong>dustry is resilient enough to be able to withstand<br />

pressures <strong>of</strong> <strong>in</strong>flation, currency fluctuations, political <strong>in</strong>stability and <strong>in</strong>creas<strong>in</strong>g<br />

20

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!