Survey of the American Consumer - GfK MRI

More documents

Recommendations

Info

$more children enjoy math than reading & writing - GfK MRI$

FOOD Page 102 DRINK ADDITIVES & HOT COCOA (Add milk or water) 869 Your Household: Used in Servings/ last 6 last 7 months days TOTAL: ................ 00 TYPES: Sugar Free ............. 01 Regular. ............... 02 KINDS: Fat Free ............... 03 Regular. ............... 04 FORMS: Syrup ................. 05 Powder ................ 06 BRANDS: Abuelita Hot Chocolate. ... 07 Nestlé Hot Cocoa (Rich Chocolate). ...... 08 Nestlé Hot Cocoa (French Vanilla). ....... 09 Nestlé Hot Cocoa (w/mini-marshmallows) .. 10 Nestlé Fat Free Hot Cocoa. 11 Nestlé No Sugar Added Hot Cocoa. ........... 12 Other Nestlé Hot Cocoa ... 13 Hershey Chocolate Syrup . 14 Hershey Hot Cocoa ...... 15 Nesquik Chocolate ....... 16 Nesquik Strawberry ...... 17 Nesquik Hot Cocoa ...... 18 Ovaltine (Rich Chocolate) . 19 Other Ovaltine .......... 20 Swiss Miss Milk Chocolate Hot Cocoa. ........... 21 Swiss Miss French Vanilla Hot Cocoa. ........... 22 Other Swiss Miss Hot Cocoa 23 Store’s Own Brand ....... 24 999 OTHER (Write In) COCOA POWDER (for baking) 870 Your Household: Used in Containers/ last 6 last 30 months days TOTAL: ................ 00 BRANDS: Hershey ............... 01 Nestlé ................. 02 Store’s Own Brand ....... 03 999 OTHER (Write In) SOY MILK Your Household: Used in Glasses/ last 6 last 7 months days 986 TOTAL: ................ 00 TYPES: Regular. ............... 01 Chocolate .............. 02 Vanilla. ................ 03 Other ................. 04 BRANDS: 8th Continent ........... 05 EdenSoy. .............. 06 Silk ................... 07 Soy Dream ............. 08 WestSoy ............... 09 Store’s Own Brand ....... 10 999 OTHER (Write In) INSTANT ICED TEA MIX Your Household: Used in Glasses or last 12 cups/average months day (in season) 871 TOTAL: ................ 00 TYPES: Sweetened - Sugar ...... 01 Sweetened - Sugar Free .. 02 Unsweetened ........... 03 KINDS: With Lemon ............ 04 Without Lemon .......... 05 BRANDS: Crystal Light Iced Tea. .... 06 Lipton Decaf Iced Tea Mix . 07 Lipton Iced Tea Mix ...... 08 Lipton Sugar Free. ....... 09 Other Lipton ............ 10 Nestea ................ 11 Store’s Own Brand ....... 12 999 OTHER (Write In) REGULAR TEA 872 Your Household: Used in Cups or last 6 glasses/ months average day TOTAL: ................ 00 TYPES: Regular. ............... 01 Decaffeinated ........... 02 FORMS: Flavored ............... 03 Green ................. 04 Herb Tea. .............. 05 Regular Blend .......... 06 KINDS: Family Size Tea Bags ..... 07 Regular Size Tea Bags. ... 08 Loose Tea. ............. 09 BRANDS: Bigelow. ............... 10 Celestial Seasonings ..... 11 Constant Comment ...... 12 Good Earth. ............ 13 Lipton Cold Brew ........ 14 Lipton Decaffeinated ..... 15 Lipton Herbal ........... 16 Lipton Premium Pyramid .. 17 Lipton Regular Tea ....... 18 Other Lipton ............ 19 Luzianne. .............. 20 Red Rose .............. 21 Salada ................ 22 Stash ................. 23 Tazo .................. 24 Tetley ................. 25 Traditional Medicinals ..... 26 Twinings ............... 27 Yogi Tea ............... 28 Store’s Own Brand ....... 29 999 OTHER (Write In) READY TO DRINK ICED CAPPUCCINO/ ESPRESSO Your Household: Used in Cups or last 6 glasses/ months last 7 days 878 TOTAL: ................ 00 BRANDS: Starbucks DoubleShot .... 01 Starbucks Frappuccino. ... 02 999 OTHER (Write In) GROUND COFFEE Your Household: Used in Cups or last 6 glasses/ months average day 873 TOTAL: ................ 00 TYPES: Flavored ............... 01 Unflavored ............. 02 FORMS: Loose Grinds ........... 03 Single Serve Pod ........ 04 BRANDS: Chase & Sanborn (Regular) 05 Chock Full O’Nuts (Regular) 06 Dunkin’ Donuts Ground ... 07 Eight O’Clock . . . . . . . . . . . . 08 Folgers Breakfast Blend ... 09 Folgers Classic Roast .... 10 Folgers Classic Roast (Decaf) .............. 11 Folgers 100% Colombian .. 12 Folgers French Roast. .... 13 Folgers Gourmet Selections. 14 Folgers Gourmet Supreme. 15 Folgers Special Roast .... 16 Other Folgers ........... 17 Gevalia ................ 18 Green Mountain ......... 19 Hills Bros. ............. 20 Maxwell House 100% Colombian ........... 21 Maxwell House Filter Packs . 22 Maxwell House (Decaf) ... 23 Maxwell House Lite ...... 24 Maxwell House Master Blend (Regular) ....... 25 Maxwell House French Roast (Regular) ....... 26 Maxwell House Original (Regular). ............ 27 Other Maxwell House. .... 28 Melitta. ................ 29 Millstone ............... 30 Seattle’s Best ........... 31 Senseo ................ 32 Starbucks .............. 33 Yuban (Regular) ......... 34 Gourmet/Coffee Bar Brand . 35 Store’s Own Brand (Regular) . 36 Store’s Own Brand (Decaf). . 37 999 OTHER (Write In) WHOLE COFFEE BEANS Your Household: Used in Number of last 6 pounds/ months last 30 days 874 TOTAL: ................ 00 TYPES: Decaffeinated ........... 01 Caffeinated. ............ 02 KINDS: Flavored ............... 03 Unflavored ............. 04 BRANDS: Eight O’Clock . . . . . . . . . . . . 05 Folgers ................ 06 Gevalia ................ 07 Millstone .............. 08 Seattle’s Best ........... 09 Starbucks .............. 10 Store’s Own Brand ....... 11 999 OTHER (Write In) Where purchased: 875-0 Supermarket/Grocery Store .. 1 Gourmet/Specialty Shop .... 2 Wholesaler/Club ........... 3 Other ................... 4
Page 103 FOOD/GROCERY SHOPPING INSTANT OR FREEZE-DRIED COFFEE Your Household: Used in Cups or last 6 glasses/ months average day 876 TOTAL: ................ 00 TYPES: Freeze-Dried ........... 01 Instant Powdered/Buds ... 02 BRANDS: Folgers Crystals (Regular) . 03 Folgers Crystals (Decaf) .. 04 Folgers Singles. ......... 05 Maxwell House Coffee Singles .............. 06 Maxwell House (Regular). . 07 Maxwell House (Decaf) ... 08 Nescafé Classic ......... 09 Nescafé Taster’s Choice (Regular). ............ 10 Nescafé Taster’s Choice (Decaf) .............. 11 Sanka ................. 12 Starbucks VIA. .......... 13 Store’s Own Brand ....... 14 999 OTHER (Write In) FLAVORED INSTANT COFFEE Your Household: Used in Cups or last 6 glasses/ months last 7 days 877 TOTAL: ................ 00 TYPES: Decaffeinated ........... 01 Regular. ............... 02 Sugar Free ............. 03 Fat Free ............... 04 BRANDS: Folgers Cappuccino ...... 05 General Foods International Coffees: Café Vienna .......... 06 French Vanilla Café. .... 07 French Vanilla Decaf. ... 08 Hazelnut Belgian Café .. 09 Suisse Mocha ......... 10 Other. ............... 11 Hills Bros. Cappuccino .... 12 Nescafé Taster’s Choice. .. 13 999 OTHER (Write In) ORGANIC FOODS Your Household: Used in last 6 months 990-0 TOTAL: ................... 1 ORGANIC FOODS: Baby Food ............... 2 Bread ................... 3 Breakfast Cereals. ......... 4 Cheese. ................. 5 Chocolate ................ 6 Coffee. .................. 7 Fish/Seafood .............. 8 Frozen Foods ............. 9 Granola ................. 0 Ice Cream. ............... X Meat .................... Y 991-0 Pasta ................... 1 Peanut Butter ............. 2 Poultry .................. 3 Soup. ................... 4 Spaghetti/Pasta Sauce. ..... 5 Tea ..................... 6 __________________________ 7 OTHER (Write In) FOOD PREPARED FROM SCRATCH Your Household: Made in Times/ last 6 last 30 months days 879 TOTAL: ................ 00 FOODS: Baby Food ............. 01 Biscuits. ............... 02 Bread ................. 03 Cake. ................. 04 Candy. ................ 05 Chili .................. 06 Cookies ............... 07 Dips .................. 08 Frosting ............... 09 Gravies. ............... 10 Ice Cream. ............. 11 Jambalaya ............. 12 Jams. ................. 13 Jellies ................. 14 Macaroni Salad ......... 15 Pancakes .............. 16 Pasta ................. 17 Pies .................. 18 Pizza ................. 19 Potato Salad. ........... 20 Salad Dressing. ......... 21 Soup. ................. 22 Spaghetti Sauce. ........ 23 Stew .................. 24 Tomato Sauce .......... 25 Other Sauces ........... 26 Casseroles ............. 27 Waffles . . . . . . . . . . . . . . . . . 28 999 OTHER (Write In) MICROWAVE USAGE Your Household: Used in Times/ last 6 last 7 months days 880 TOTAL: ................ 00 For Which Meal(s): Breakfast .............. 01 Lunch ................. 02 Dinner. ................ 03 Snack ................ 04 REASON: Cook. ................. 05 Defrost/Thaw ........... 06 Reheat leftovers ......... 07 TYPES OF FOOD: Baking Mixes ........... 08 Food prepared from scratch 09 Fresh vegetables ........ 10 Frozen breakfast foods. ... 11 Frozen desserts . . . . . . . . . . 12 Frozen dinner/dinner entrees .............. 13 Frozen side dishes ....... 14 Pasta ................. 15 Popcorn ............... 16 Shelf Stable (Non- Refrigerated). ......... 17 Soup. ................. 18 Take-out food ........... 19 999 OTHER (Write In) PRODUCT SAMPLES 987-0 In the last 6 months, have you used a product sample? Yes ........................... 1 If yes, how did you obtain the product sample(s) you used? Delivered in the mail. ............. 2 Included with the newspaper ....... 3 Obtained in-store ................ 4 Other ......................... 5 In the last 6 months, have you purchased a product after using its sample? Yes ........................... 6 GROCERY SHOPPING How often do you go grocery shopping in an average week? Number of trips _______________881-0 In the past week, what day(s) did you shop for groceries? 882-0 Sunday ............... 1 Monday. .............. 2 Tuesday .............. 3 Wednesday. ........... 4 Thursday. ............. 5 Friday ................ 6 Saturday. ............. 7 Distance from your home to the store where you most frequently shop for groceries: Less than 1 mile ........ 8 1–2 miles ............. 9 3–5 miles ............. 0 6–10 miles ............ X 11+ miles ............. Y Time of day you usually shop for groceries (Check one): 883-0 Morning .............. 1 Afternoon ............. 2 Evening .............. 3 Various Times. ......... 4 Do you prepare a written grocery shopping list in advance? 884-0 Always ............... 1 Sometimes ............ 2 Never ................ 3 In the past 30 days, have you purchased 989-0 groceries over the Internet/online? Yes 1 In the past 30 days, did you use a 997-0 grocery store loyalty card? Yes 1 CENTS OFF COUPONS Your Household: Used in Times last 12 used/last months 3 months 885 TOTAL: ................ 00 Where redeemed: Discount Store .......... 01 Drug Store ............. 02 Grocery Store/Supermarket . 03 Other ................. 999 Received or clipped from: 886-0 Handed out by person in store ...... 1 In or on packages. ............... 2 Magazine ...................... 3 Mail. .......................... 4 Sunday newspaper/inserts ........ 5 Weekday newspaper/inserts ........ 6 In-store circulars .................. 7 Instant coupon machine/Shelf coupons 8 Preferred customer/loyalty card ..... 9 Coupons at register .............. 0 Internet or E-mail ................ X Use coupons to: 887-0 Save as much money as I can ...... 1 Save on brands I use now ......... 2 Try new products ................ 3 Other ......................... 4 Types of products used for: Beverages ..................... 5 Cleaning products ............... 6 Cosmetics ..................... 7 Food products .................. 8 Tobacco ....................... 9 Toiletry items ................... 0 Other ......................... X Total number of coupons used, last 30 days: 994-0 (Write in number)
Page 1 and 2:
label C Interview # D (1-6) 1 7 NAM
Page 3 and 4:
Page 1 INSTRUCTIONS In order that y
Page 5 and 6:
Page 3 HEALTH AND BEAUTY AIDS TOOTH
Page 7 and 8:
Page 5 HEALTH AND BEAUTY AIDS PERSO
Page 9 and 10:
Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12:
Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14:
Page 11 HEALTH AIDS You Personally:
Page 15 and 16:
Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18:
Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20:
Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22:
Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24:
Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26:
Page 23 BEVERAGES COGNAC You Person
Page 27 and 28:
Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30:
Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32:
Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34:
Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36:
Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38:
Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40:
Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42:
Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44:
Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46:
Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48:
Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50:
Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52:
Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100: Page 97 FOOD Your Household: FROZEN
Page 101 and 102: Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103: Page 101 FOOD ORANGE JUICE NOT FROZ
Page 107 and 108: Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110: Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112: Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114: Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116: PLACE SAMPLE LABEL HERE INTERVIEWER
show all

Survey of the American Consumer - GfK MRI

Create successful ePaper yourself

Delete template?

Save as template?