Survey of the American Consumer - GfK MRI

HOUSEHOLD PRODUCTS
Page 106
DISHWASHING
LIQUID
906
Your Household:
Used in Sinksful of
last 6 dishes/last
months 7 days
TOTAL: ................ 00
BRANDS:
Ajax Antibacterial ........ 01
Ajax Lemon ............ 02
Other Ajax ............. 03
Dawn Direct Foam ....... 04
Dawn Plus Bleach
Alternative. ........... 05
Dawn Plus Hand Renewal . 06
Dawn Plus Power Scrubbers 07
Dawn Simple Pleasures ... 08
Dawn Ultra Antibacterial. .. 09
Dawn Ultra Original ...... 10
Other Dawn ............ 11
Green Works ........... 12
Ivory .................. 13
Joy ................... 14
Palmolive Antibacterial .... 15
Palmolive Dry Skin w/Aloe . 16
Palmolive Original ....... 17
Palmolive Oxy Plus. ...... 18
Palmolive pure + clear .... 19
Other Palmolive ......... 20
Sunlight ............... 21
Store’s Own Brand ....... 22
999
OTHER (Write In)
AUTOMATIC
DISHWASHER
DETERGENT
907
Your Household:
Used in Loads of
last 6 dishes/last
months 7 days
TOTAL: ................ 00
TYPES:
Gel/Liquid Detergent ..... 01
Gel Pacs. .............. 02
Powder Detergent ....... 03
Rinsing Agents .......... 04
Tablet Detergents ........ 05
BRANDS:
Cascade All-in-1 ActionPacs 06
Cascade Complete. ...... 07
Cascade Crystal Clear .... 08
Cascade with Bleach ..... 09
Cascade with Dawn . . . . . . . 10
Finish Electrasol. ........ 11
Finish Electrasol All-in-1
Gel Pacs ............. 12
Finish Electrasol All-in-1
PowerBall Tabs ........ 13
Finish Jet Dry ........... 14
Palmolive eco+. ......... 15
Sunlight ............... 16
Store’s Own Brand ....... 17
999
OTHER (Write In)
HEAVY DUTY
HAND CLEANERS
Your Household:
Used in Times/
last 6 last 30
months days
913
TOTAL: ................ 00
BRANDS:
Boraxo ................ 01
Go-Jo ................. 02
Goop ................. 03
Lava .................. 04
Simple Green Heavy
Duty Gel ............. 05
999
OTHER (Write In)
HOUSEHOLD
CLEANERS
Your Household:
Used in Containers/
last 6 last 3
months months
909
TOTAL: ................ 00
TYPES:
Bucket Dilutable ......... 01
Liquid ................. 02
Powder ................ 03
Spray (pump or aerosol). .. 04
KINDS:
Refill .................. 05
Regular. ............... 06
BRANDS:
Arm & Hammer Baking
Soda ................ 07
Clean Shower. .......... 08
Clorox Clean Up. ........ 09
Clorox Disinfecting
Bathroom Cleaner ..... 10
Clorox Disinfecting
Kitchen Cleaner ....... 11
CLR .................. 12
Comet Bathroom Spray ... 13
Easy-Off Bam. .......... 14
Fabuloso. .............. 15
Fantastik Antibacterial
Heavy Duty ........... 16
Fantastik Orange Action. .. 17
Fantastik Oxy Power. ..... 18
Formula 409 ............ 19
Greased Lightning ....... 20
Green Works ........... 21
Kaboom ............... 22
Lestoil. ................ 23
Lime-a-way. ............ 24
Lysol All Purpose Cleaner . 25
Lysol Antibacterial Kitchen
Cleaner .............. 26
Lysol Bathroom Cleaner. .. 27
Lysol Brand Disinfectant. .. 28
Lysol Mildew Remover .... 29
Method Multi-Surface ..... 30
Mr. Clean Antibacterial
Multi-Surface Spray .... 31
Mr. Clean Multi-Surface
Liquid ............... 32
Mr. Clean with Febreze. ... 33
Murphy’s Oil Soap ....... 34
OxiClean .............. 35
Parsons Ammonia ....... 36
Pine-Sol ............... 37
Pine-Sol Lavender ....... 38
Pine-Sol Lemon ......... 39
Scrub Free ............. 40
Scrubbing Bubbles Automatic
Shower Cleaner ....... 41
Scrubbing Bubbles Bathroom
Cleaner .............. 42
Scrubbing Bubbles Mildew
Stain Remover ........ 43
Scrubbing Bubbles Nature’s
Source .............. 44
Simple Green ........... 45
Spic & Span Liquid ...... 46
Spic & Span Powder ..... 47
Tilex Fresh Shower. ...... 48
Tilex Mold & Mildew Remover 49
Tilex Soap Scum Remover . 50
X-14 Bathroom Cleaner ... 51
X-14 Mold & Mildew Stain
Remover ............. 52
Store’s Own Brand ....... 53
999
OTHER (Write In)
SCOURING PADS
Your Household:
Used in Pads/
last 6 last 30
months days
911
TOTAL: ................ 00
BRANDS:
Brillo .................. 01
Brillo Scrub ‘n’ Toss ...... 02
Chore Girl/Chore Boy .... 03
Dobie ................. 04
Mr. Clean Magic Eraser ... 05
O-Cel-O Scrub Sponge ... 06
Scotch Brite Never Rust ... 07
Scotch Brite Never Scratch . 08
Scotch Brite Scrub Sponge. 09
S.O.S Regular .......... 10
S.O.S Juniors ........... 11
S.O.S Scrubber Sponge. .. 12
Store’s Own Brand ....... 13
999
OTHER (Write In)
RUBBER GLOVES
Your Household:
Used in Pairs/
last 6 last 6
months months
912
TOTAL: ................ 00
BRANDS:
Playtex Hand Saver Gloves . 01
Playtex Living Gloves ..... 02
999
OTHER (Write In)
SCOURING
CLEANSERS
908
Your Household:
Used in Containers/
last 6 last 30
months days
TOTAL: ................ 00
BRANDS:
Ajax with Bleach. ........ 01
Bar Keepers Friend ...... 02
Bon-Ami ............... 03
Comet Powder .......... 04
Comet Soft Cleanser ..... 05
Soft Scrub Gel .......... 06
Soft Scrub Lemon ....... 07
Soft Scrub with Bleach .... 08
Store’s Own Brand ....... 09
999
OTHER (Write In)
GLASS AND
SURFACE CLEANERS
Your Household:
Used in Containers/
last 6 last 6
months months
914
TOTAL: ................ 00
BRANDS:
Cinch ................. 01
Clorox Anywhere Hard
Surface .............. 02
Formula 409 Glass &
Surface .............. 03
Glass Plus ............. 04
Green Works ........... 05
Invisible Glass .......... 06
Method Window Wash .... 07
Sparkle ................ 08
Regular (Blue) Windex .... 09
Windex Antibacterial. ..... 10
Windex Multi-Surface
(w/Vinegar) ........... 11
Windex Nature’s Source. .. 12
Windex Outdoor . . . . . . . . . . 13
Other Windex . . . . . . . . . . . . 14
Store’s Own Brand ....... 15
999
OTHER (Write In)