Survey of the American Consumer - GfK MRI

Page 35
HOTELS & MOTELS, PLANE TRIPS,
FREQUENT FLYER, CRUISE SHIPS & TRAVEL PLANNING
You Personally:
HOTELS & MOTELS
Stayed
Stayed in for
in for Personal/
Business Vacation
Number of nights spent in
a hotel or motel last
12 months: 448-0 453-0
1 ..................... 1 1
2 ..................... 2 2
3-4. ................... 3 3
5-7. ................... 4 4
8-10. .................. 5 5
11-14. ................. 6 6
15 + ................... 7 7
Hotel or Motel stayed at last
12 months: 449-0 454-0
America’s Best Value Inn. .. 1 1
Baymont Inns & Suites .... 2 2
Best Western. ........... 3 3
Comfort Inns . . . . . . . . . . . . . 4 4
Comfort Suites .......... 5 5
Country Inns & Suites ..... 6 6
Courtyard (by Marriott) .... 7 7
Crowne Plaza ........... 8 8
Days Inn ............... 9 9
Doubletree. ............. 0 0
Econo Lodge. ........... X X
Embassy Suites ......... Y Y
450-0 455-0
Extended StayAmerica .... 1 1
Fairfield Inn (by Marriott). .. 2 2
Fairmont Hotels. ......... 3 3
Four Seasons ........... 4 4
Hampton Inn ............ 5 5
Hilton. ................. 6 6
Hilton Garden Inn ........ 7 7
Holiday Inn ............. 8 8
Holiday Inn Express ...... 9 9
Homewood Suites (by Hilton) 0 0
Howard Johnson ......... X X
Hyatt .................. Y Y
451-0 456-0
InterContinental Hotels .... 1 1
La Quinta Inns. .......... 2 2
Marriott Hotels, Resorts and
Suites. ............... 3 3
Microtel ................ 4 4
Motel 6 ................ 5 5
Quality Inns ............. 6 6
Radisson ............... 7 7
Ramada Inn. ............ 8 8
Red Roof Inn. ........... 9 9
Renaissance ............ 0 0
Residence Inn (by Marriott) . X X
Ritz Carlton ............. Y Y
452-0 457-0
Sheraton ............... 1 1
Sleep Inn. .............. 2 2
SpringHill Suites (by Marriott) 3 3
Super 8 ................ 4 4
Travelodge. ............. 5 5
W Hotel ................ 6 6
Westin ................. 7 7
Wingate. ............... 8 8
Wyndham .............. 9 9
Other hotel/motel (chain). .. 0 0
Other hotel/motel (non-chain) X X
Bed and Breakfast. ....... Y Y
60K-0 60L-0
Other .................. 1 1
Who generally makes your reservations?
Self ................... 2 2
Other Family Member ..... 3 3
Secretary/Administrative
Assistant ............. 4 4
Travel Agent ............ 5 5
Other .................. 6 6
ROUND TRIPS
BY PLANE
How many round trips BY PLANE, if any, have
you made in the last 12 months?
How many of these were:
Number of trips made for:
Business
60M
Vacation/
Personal/
Honeymoon
60V
Within the 01
continental U.S. (Write in Number) (Write in Number)
Outside the 02
continental U.S. (Write in Number) (Write in Number)
FREQUENT FLYER
Are you a member of a frequent flyer program?
458-0 Yes 1 No 2
If yes, which program(s) are you a member of?5
60T-
Regular Elite
member member
1 2
American AAdvantage. ...... 01
Continental OnePass. ....... 02
Delta SkyMiles. ............ 03
Southwest Rapid Rewards ... 04
United Mileage Plus ........ 05
US Airways Dividend Miles . . . . 06
Other .................... 07
Have you redeemed any frequent flyer miles in
the last 12 months? Yes 1 60U-0
HOTEL REWARDS
PROGRAMS
Are you currently enrolled in any hotel 65L-0
rewards programs? Yes 1 No 2
If yes, which program(s) are you a member of?
Hilton HHonors .................. 3
IHG Priority Club ................. 4
Marriott Rewards ................. 5
Starwood Preferred Guest. ......... 6
Wyndham Rewards ............... 7
Other .......................... 8
taken CRUISE a cruise SHIPS of
Have you personally taken a cruise of more than
one day’s duration in the past three years?
459-0 Yes 1 No 2
Which of the following cruise lines did you
use in the past 3 years? 460-0
Carnival. ....................... 1
Celebrity ....................... 2
Cunard. ........................ 3
Disney Cruise Line ............... 4
Holland America Line ............. 5
Norwegian ...................... 6
Princess. ....................... 7
Royal Caribbean ................. 8
Other .......................... 9
How many cruises have you taken in the past
three years? 461-0
(Write in Number)
TRAVEL PLANNING
Whether or not you made a purchase, in the last
12 months, which, if any, of these did you use for
advice regarding fares & travel arrangements or
sightseeing & activities for an overnight trip?
You personally
obtained advice about:
Fares/Travel Sightseeing/
arrangements, Activities,
last 12 months last 12 months
Advised by: 60N-0 60Q-0
Travel Agent ....... 1 1
Travel guidebook .... 2 2
Travel magazine .... 3 3
Other magazine. .... 4 4
Newspaper ........ 5 5
TV ............... 6 6
Radio. ............ 7 7
Friends/Family
Recommendations . 8 8
Expedia.com ....... 9 9
Hotels.com ........ 0 0
Hotwire.com ....... X X
Kayak.com . . . . . . . . . Y Y
60P-0 60R-0
Orbitz.com. ........ 1 1
Priceline.com. ...... 2 2
Travelocity.com ..... 3 3
TripAdvisor.com. .... 4 4
Other general Internet
travel site ........ 5 5
Other Internet site ... 6 6
Other ............. 7 7
How long before traveling do you typically
book your trips? 60S-0
More than 6 months before traveling. .. 1
3-6 months before traveling. ......... 2
Less than 3 months, but more
than 1 week before traveling ....... 3
1 week or less before traveling ....... 4