Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
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Page 61<br />
TELEVISION VIEWING<br />
TELEVISION<br />
VIEWING<br />
Listed below are television programs that are shown Monday through Friday. Please check in <strong>the</strong> appropriate columns below.<br />
(Continued)<br />
1. How many times a week do 2. Did you watch 3. If you watched 4. If you watched <strong>the</strong> program<br />
you usually watch <strong>the</strong> <strong>the</strong> program <strong>the</strong> program yesterday, where did you watch<br />
68E following programs? yesterday (if yesterday, how it?<br />
today is Sunday much attention<br />
or Monday, did<br />
you watch <strong>the</strong><br />
program on<br />
Friday)?<br />
were you paying?<br />
Your Someone Some-<br />
Own Else’s At where<br />
None 1 2 3 4 5 Yes Full Most Some Home Home Work Else<br />
DAYTIME<br />
01 All My Children. ................ <br />
02 As <strong>the</strong> World Turns. ............. <br />
03 The Bold & The Beautiful. ........ <br />
04 Days <strong>of</strong> Our Lives .............. <br />
05 General Hospital ............... <br />
06 Let’s Make a Deal .............. <br />
07 One Life to Live ................ <br />
08 The Price is Right .............. <br />
09 The View (Barbara Walters). ...... <br />
10 The Young & The Restless. ....... <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
EARLY EVENING WEEKDAY NEWS PROGRAMS<br />
11 ABC World News Tonight<br />
(Diane Sawyer). .............. <br />
12 CBS Evening News (Katie Couric) .. <br />
13 NBC Nightly News (Brian Williams) .. <br />
14 Nightly Business Report ......... <br />
15 PBS NewsHour ................ <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
EARLY EVENING WEEKDAY NEWS PROGRAMS (LOCAL)<br />
16 ABC (local TV news) ............ <br />
17 CBS (local TV news) ............ <br />
18 CW (local TV news) ............. <br />
19 FOX (local TV news) ............ <br />
20 NBC (local TV news) ............ <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
OLYMPICS<br />
The 2010 Winter Olympics in Vancouver,<br />
Canada was telecast on NBC in February.<br />
68J-0<br />
Did you watch any <strong>of</strong> <strong>the</strong> 2010 Winter Olympics? Yes 1 No 2<br />
The Winter Olympics was telecast over 17 days. On about how many<br />
<strong>of</strong> <strong>the</strong> 17 days did you watch <strong>the</strong> Olympics? 68K-0<br />
Listed below are Olympic events. Please check in <strong>the</strong> appropriate<br />
columns below.<br />
68W 1. Did you watch any 2. If you watched <strong>the</strong> event,<br />
<strong>of</strong> <strong>the</strong>se Olympic where did you watch it?<br />
events?<br />
Your Own Someone Somewhere<br />
Home Else's Home Else<br />
Bobsled .................. 01<br />
Figure Skating ............. 02<br />
Hockey .................. 03<br />
Skiing .................... 04<br />
Snowboard. ............... 05<br />
Speed Skating ............. 06<br />
6 5 1 4<br />
How did you watch <strong>the</strong> Olympics? (check all that apply) 69Q<br />
TV<br />
NBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01<br />
MSNBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02<br />
CNBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03<br />
USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04<br />
Internet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05<br />
Mobile Phone/ Smartphone or PDA . . . . . . . . . . . . . . . 06<br />
Video on Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07
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