Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

HEALTH AND BEAUTY AIDS Page 4 DEODORANTS AND ANTIPERSPIRANTS 010 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 TYPES: Scented ............... M 01 Unscented ............. M 02 KINDS: Antiperspirant/Deodorant .. M 03 Deodorant Only ......... M 04 BRANDS: Adidas. ................ M 05 Arm & Hammer Roll-On .... M 06 Arm & Hammer Stick/Solid . M 07 Arrid Extra Dry Clear Gel ... M 08 Arrid Extra Dry Spray. ..... M 09 Arrid XX Roll-On ......... M 10 Arrid XX Solid ........... M 11 Arrid XX Spray. .......... M 12 Other Arrid ............. M 13 Avon .................. M 14 Axe Bodyspray. .......... M 15 Axe Dry Solid/Gel. ....... M 16 Ban Roll-On ............ M 17 Ban Solid .............. M 18 Brut Spray ............. M 19 Brut Stick .............. M 20 Degree Clinical Protection . M 21 Degree Women Solid ..... M 22 Degree Women Spray .... M 23 Degree Women Ultra Clear . M 24 Degree Men Spray ....... M 25 Degree Men Stick/Solid ... M 26 Dove Clinical Protection ... M 27 Dove Roll-On ........... M 28 Dove Solid ............. M 29 Dove Spray. ............ M 30 Dry Idea ............... M 31 Gillette Clinical Strength. .. M 32 Gillette Series Gel ....... M 33 Gillette Series Solid ...... M 34 Gillette 3x .............. M 35 Lady Speed Stick ........ M 36 Lady Speed Stick 24/7 .... M 37 Lady’s Choice. .......... M 38 Mitchum Gel ............ M 39 Mitchum Roll-On ........ M 40 Mitchum Solid. .......... M 41 Mitchum for Women ...... M 42 Old Spice High Endurance. M 43 Old Spice Red Zone. ..... M 44 Old Spice Red Zone Body Spray ............... M 45 Old Spice Stick. ......... M 46 Power Stick. ............ M 47 Right Guard Sport Gel . . . . . M 48 Right Guard Sport Spray .. M 49 Right Guard Sport Solid ... M 50 Right Guard Xtreme ...... M 51 Secret Clinical Strength ... M 52 Secret Flawless Solid. .... M 53 Secret Invisible Solid ..... M 54 Secret Roll-On .......... M 55 Secret Solid ............ M 56 Secret Spray. ........... M 57 Soft & Dri DriGel ........ M 58 Soft & Dri Solid. ......... M 59 Soft & Dri Spray ......... M 60 Speed Stick ............ M 61 Speed Stick 24/7 ........ M 62 Suave ................. M 63 Sure Solid. ............. M 64 Sure Spray ............. M 65 Tag Body Spray ......... M 66 M 999 OTHER (Write In) COMPLEXION CARE You Personally: PRODUCTS Used in Times/ (Facial Cleansers, last 6 last 7 Facial Toners, etc.) months days 011 TOTAL: ................ M 00 TYPES: Astringent .............. M 01 Cleansers .............. M 02 Toner ................. M 03 FORMS: Mask. ................. M 04 Pad. .................. M 05 Sponge. ............... M 06 Cloths/Towelettes ........ M 07 KINDS: Bar ................... M 08 Cream ................ M 09 Gel ................... M 10 Lotion ................. M 11 Scrub ................. M 12 BRANDS: Almay ................. M 13 Aveeno ................ M 14 Avon Clearskin .......... M 15 Other Avon ............. M 16 Bioré. ................. M 17 Bioré Deep Cleansing Pore Strips. .......... M 18 Cetaphil ............... M 19 Clean & Clear Advantage. . M 20 Clean & Clear Morning Burst . M 21 Clean & Clear Oxygenating . M 22 Other Clean & Clear. ..... M 23 Clearasil Daily Face Wash . M 24 Clearasil Ultra. .......... M 25 Other Clearasil .......... M 26 Clinique Facial Soap ..... M 27 Other Clinique .......... M 28 Dove Cleansing Cloths. ... M 29 Dove Cleansing Pillows ... M 30 Estée Lauder ........... M 31 Lancôme .............. M 32 L’Oréal ................ M 33 Mary Kay .............. M 34 Neutrogena Advanced Solutions. ............ M 35 Neutrogena Deep Clean Cleanser ............. M 36 Neutrogena Oil Free Acne Wash. ............... M 37 Neutrogena Pore Refining . M 38 Other Neutrogena ....... M 39 Nivea for Men ........... M 40 Noxzema Plus Skin Cream . M 41 Noxzema Skin Cream .... M 42 Olay Daily Facials. ....... M 43 Olay Definity. ........... M 44 Olay Foaming Face Wash . M 45 Olay Refreshing Toner .... M 46 Olay Regenerist . . . . . . . . . . M 47 Olay Total Effects ........ M 48 Other Olay ............. M 49 Oxy. .................. M 50 pHisoderm ............. M 51 Pond’s Cold Cream ...... M 52 Pond’s Towelettes. ....... M 53 Sea Breeze Astringent .... M 54 St. Ives Apricot Scrub. .... M 55 Other St. Ives ........... M 56 Stridex ................ M 57 Store’s Own Brand ....... M 58 M 999 OTHER (Write In) Facial skin type: 012-0 Dry ................... M 1 Normal ................ M 2 Oily ................... M 3 Partly oily/partly dry ...... M 4 Sensitive. .............. M 5 You Personally: HAND & BODY Used in Times/ CREAM, LOTION OR last 6 last 7 OIL months days 013 TOTAL: ................ M 00 TYPES: Cream ................ M 01 Lotion ................. M 02 Oil. ................... M 03 BRANDS: Aquaphor Ointment ...... M 04 Aveeno Daily Moisturizing . M 05 Other Aveeno ........... M 06 Avon .................. M 07 Baby Magic Baby Lotion. .. M 08 Baby Magic Creamy Baby Oil M 09 Bath & Body Works ...... M 10 The Body Shop. ......... M 11 Burt’s Bees. ............ M 12 Cetaphil ............... M 13 Corn Huskers ........... M 14 Curél. ................. M 15 Dove .................. M 16 Eucerin Original ......... M 17 Eucerin Plus Intensive Repair ............... M 18 Other Eucerin ........... M 19 Gold Bond Medicated Lotion M 20 Gold Bond Ultimate Lotion . M 21 Jergens Natural Glow. .... M 22 Jergens Original Scent. ... M 23 Jergens Skin Firming ..... M 24 Jergens Soothing Aloe Relief M 25 Jergens Ultra Healing. .... M 26 Other Jergens .......... M 27 Johnson’s Baby Lotion .... M 28 Johnson’s Baby Oil. ...... M 29 Other Johnson’s ......... M 30 Keri Lotion ............. M 31 Kiss My Face ........... M 32 L’Oréal ................ M 33 Lubriderm Advanced Therapy. ............. M 34 Lubriderm Daily Moisture .. M 35 Lubriderm Intense Skin Repair ............... M 36 Lubriderm Sensitive Skin .. M 37 Mary Kay .............. M 38 Neutrogena Hand Cream .. M 39 Neutrogena Body Lotion .. M 40 Neutrogena Body Oil ..... M 41 Nivea Smooth Sensation .. M 42 Other Nivea ............ M 43 Olay Quench ........... M 44 Olay Touch of Sun ....... M 45 Other Olay ............. M 46 Origins ................ M 47 Palmer’s ............... M 48 Sally Hansen ........... M 49 St. Ives ................ M 50 Suave ................. M 51 Vaseline Aloe Fresh ...... M 52 Vaseline Clinical Therapy .. M 53 Vaseline Cocoa Butter .... M 54 Vaseline Intensive Rescue . M 55 Vaseline Men ........... M 56 Vaseline Petroleum Jelly .. M 57 Vaseline Total Moisture. ... M 58 Other Vaseline .......... M 59 Weleda ................ M 60 Store’s Own Brand ....... M 61 M 999 OTHER (Write In) Used for: 014-0 Anti-Aging ............. M 1 Anti-Cellulite/Firming ..... M 2 Dry Skin ............... M 3 Moisturizing ............ M 4 Self Tan/Glow ........... M 5 Sensitive Skin. .......... M 6
Page 5 HEALTH AND BEAUTY AIDS PERSONAL CARE SOAPS – BAR 015 You Personally: Used in Times/ last 6 last 30 months days TOTAL: ................ M 00 BRANDS: Aveeno ................ M 01 Avon .................. M 02 Burt’s Bees. ............ M 03 Camay ................ M 04 Caress ................ M 05 Cashmere Bouquet ...... M 06 Coast ................. M 07 Dial Mountain Fresh ...... M 08 Dial (Regular) .......... M 09 Dove .................. M 10 Dove Nutrium ........... M 11 Dove Sensitive Skin ...... M 12 Irish Spring Original ...... M 13 Irish Spring Aloe. ........ M 14 Irish Spring Sport ........ M 15 Ivory .................. M 16 Jergens ............... M 17 Lava .................. M 18 Lever 2000 ............. M 19 Neutrogena ............ M 20 Olay .................. M 21 Palmolive .............. M 22 Pure & Natural .......... M 23 Safeguard. ............. M 24 Tone .................. M 25 Yardley ................ M 26 Zest .................. M 27 Store’s Own Brand ....... M 28 M 999 OTHER (Write In) Used for: 016-0 Antibacterial ............ M 1 Complexion ............ M 2 Deodorant ............. M 3 Moisturizing ............ M 4 BODY WASH/ SHOWER GEL 019 You Personally: Used in Times/ last 6 last 30 months days TOTAL: ................ M 00 BRANDS: Aveeno Body Wash ...... M 01 Avon .................. M 02 Axe Shower Gel ......... M 03 Bath & Body Works ...... M 04 Burt’s Bees. ............ M 05 Caress ................ M 06 Coast ................. M 07 Dial ................... M 08 Dial for Men ............ M 09 Dove Body Wash ........ M 10 Eucerin ................ M 11 Gillette ................ M 12 Irish Spring. ............ M 13 Ivory Body Wash ........ M 14 Johnson’s .............. M 15 Lever 2000 ............. M 16 Neutrogena ............ M 17 Olay .................. M 18 Old Spice High Endurance. M 19 Old Spice Red Zone. ..... M 20 Softsoap Body Wash ..... M 21 St. Ives Body Wash ...... M 22 Suave Body Wash ....... M 23 Suave Men ............. M 24 Tone Body Wash. ........ M 25 White Rain Body Wash. ... M 26 Zest .................. M 27 Store’s Own Brand ....... M 28 M 999 OTHER (Write In) LIQUID SOAPS/ HAND SANITIZERS 017 You Personally: Used in Times/ last 6 last 30 months days TOTAL: ................ M 00 TYPES: Liquid Soap ............ M 01 Hand Sanitizer .......... M 02 BRANDS: Avon .................. M 03 Burt’s Bees. ............ M 04 Clean & Smooth ......... M 05 Dial ................... M 06 Dial Complete. .......... M 07 Ivory .................. M 08 Jergens ............... M 09 Kandoo. ............... M 10 Lava Soap ............. M 11 Lysol Healthy Touch ...... M 12 Method ............... M 13 Neutrogena ............ M 14 Purell ................. M 15 Softsoap ............... M 16 Tone .................. M 17 Store’s Own Brand ....... M 18 M 999 OTHER (Write In) HAIR CONDITIONERS (For use at home) 020 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 TYPES: Dry ................... M 01 Extra Dry .............. M 02 Fine Hair/Extra Body ..... M 03 Normal ................ M 04 Oily ................... M 05 BRANDS: Alberto VO5 ............ M 06 Aussie. ................ M 07 Aussie 3 Minute Miracle ... M 08 Aveda ................. M 09 Aveeno ................ M 10 Avon .................. M 11 Bed Head .............. M 12 Biolage by Matrix ........ M 13 Dark & Lovely. .......... M 14 Dove .................. M 15 Finesse. ............... M 16 Flex. .................. M 17 Garnier Fructis .......... M 18 Herbal Essences ........ M 19 Infusium 23. ............ M 20 John Frieda Brilliant Brunette M 21 John Frieda Frizz-Ease . . . . . M 22 John Frieda Sheer Blonde. . M 23 L’Oréal VIVE Pro. ........ M 24 Other L’Oréal ........... M 25 Matrix ................. M 26 Motions. ............... M 27 Neutrogena Conditioner ... M 28 Nexxus ................ M 29 Pantene Pro-V .......... M 30 Pantene Pro-V Color Expressions .......... M 31 Other Pantene .......... M 32 Paul Mitchell ............ M 33 Prell .................. M 34 Redken. ............... M 35 Suave ................. M 36 Sunsilk ................ M 37 TRESemmé ............ M 38 Ultra Sheen ............ M 39 White Rain Conditioner ... M 40 M 999 OTHER (Write In) BODY SHAMPOO WASH/ (For SHOWER use at GEL home) 021 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 FORMS: Shampoo .............. M 01 Shampoo plus Conditioner. M 02 TYPES: Baby .................. M 03 Color Treated ........... M 04 Fine Hair/Extra Body ..... M 05 Dry Hair ............... M 06 Oily Hair ............... M 07 Medicated/Dandruff ...... M 08 Normal Hair ............ M 09 Permed Hair ............ M 10 All Purpose. ............ M 11 BRANDS: Alberto VO5 ............ M 12 Aussie. ................ M 13 Aveda ................. M 14 Aveeno ................ M 15 Avon .................. M 16 Baby Magic Shampoo .... M 17 Bath & Body Works ...... M 18 Bed Head .............. M 19 Citre Shine ............. M 20 Dark & Lovely. .......... M 21 Denorex ............... M 22 Dove .................. M 23 Finesse. ............... M 24 Flex. .................. M 25 Garnier Fructis .......... M 26 Head & Shoulders ....... M 27 Herbal Essences ........ M 28 Infusium 23. ............ M 29 John Frieda Brilliant Brunette M 30 John Frieda Frizz-Ease . . . . . M 31 John Frieda Sheer Blonde. . M 32 Johnson’s Baby Shampoo . M 33 L’Oréal VIVE Pro. ........ M 34 L’Oréal VIVE Pro for Men . . . M 35 Other L’Oréal ........... M 36 Matrix ................. M 37 Motions. ............... M 38 Neutrogena ............ M 39 Neutrogena T-Gel ........ M 40 Nexxus ................ M 41 Nizoral ................ M 42 Pantene Pro-V .......... M 43 Pantene Pro-V Color Expressions .......... M 44 Other Pantene .......... M 45 Paul Mitchell ............ M 46 Pert Plus. .............. M 47 Pert Plus Dandruff Control . M 48 Prell .................. M 49 Redken. ............... M 50 Selsun-Blue ............ M 51 Suave ................. M 52 Suave Men ............. M 53 Sunsilk ................ M 54 TRESemmé ............ M 55 White Rain Collections .... M 56 M 999 OTHER (Write In)
Page 1 and 2: label C Interview # D (1-6) 1 7 NAM
Page 3 and 4: Page 1 INSTRUCTIONS In order that y
Page 5: Page 3 HEALTH AND BEAUTY AIDS TOOTH
Page 9 and 10: Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: Page 11 HEALTH AIDS You Personally:
Page 15 and 16: Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18: Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22: Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24: Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26: Page 23 BEVERAGES COGNAC You Person
Page 27 and 28: Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58:
Page 55 cellular/mobile PHONES CELL
Page 59 and 60:
Page 57 YELLOW PAGES, overnight del
Page 61 and 62:
Page 59 GENERAL ATTITUDES We are in
Page 63 and 64:
Page 61 TELEVISION VIEWING TELEVISI
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Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74:
Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76:
Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78:
Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80:
Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82:
Page 79 YOUR OPINION We are interes
Page 83 and 84:
Page 81 YOUR OPINION We are interes
Page 85 and 86:
Page 83 The remainder of this quest
Page 87 and 88:
Page 85 FOOD SALT Your Household: U
Page 89 and 90:
Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92:
Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94:
Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96:
Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98:
Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100:
Page 97 FOOD Your Household: FROZEN
Page 101 and 102:
Page 99 FOOD FRANKFURTERS & HOT DOG
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Page 101 FOOD ORANGE JUICE NOT FROZ
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Page 103 FOOD/GROCERY SHOPPING INST
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Page 105 HOUSEHOLD PRODUCTS PLASTIC
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Page 107 HOUSEHOLD PRODUCTS FURNITU
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Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114:
Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116:
PLACE SAMPLE LABEL HERE INTERVIEWER
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Survey of the American Consumer - GfK MRI

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