Survey of the American Consumer - GfK MRI

More documents

Recommendations

Info

$more children enjoy math than reading & writing - GfK MRI$

Page 2 The questions on this page refer to places in your area where you might shop. After completing this page, please continue with the rest of the questionnaire. FOOD/WAREHOUSE/ CLUB STORES Grocery Stores: You Personally: Shopped Times 67A in last 6 in last months 30 days A & P .................................. M 01 Acme .................................. M 02 Albertsons .............................. M 03 Aldi .................................... M 04 BI-LO .................................. M 05 Cub Foods .............................. M 06 Food Lion ............................... M 13 Fred Meyer .............................. M 15 GNC ................................... M 17 Giant. .................................. M 18 Giant Eagle ............................. M 19 Hannaford. .............................. M 21 Harris Teeter. ............................ M 22 H-E-B .................................. M 23 Hy-Vee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 24 IGA .................................... M 25 King Soopers ............................ M 29 Kroger ................................. M 30 Meijer ................................. M 31 Military Commissary ...................... M 32 Piggly Wiggly ............................ M 36 Price Chopper ........................... M 37 Publix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 38 Ralphs ................................. M 39 Safeway ................................ M 40 Save-A-Lot .............................. M 41 7-Eleven ................................ M 42 Shop ’N Save ............................ M 44 Smith’s ................................. M 46 Stop & Shop ............................. M 49 Sweetbay ............................... M 53 Trader Joe’s ............................. M 55 Vons ................................... M 56 Walmart Supercenter ...................... M 58 Wegmans ............................... M 60 Whole Foods Market ...................... M 61 Winn-Dixie .............................. M 62 Warehouse/Club Stores: BJ’s Wholesale Club. ...................... M 63 Costco Wholesale ........................ M 64 Sam’s Club .............................. M 65 Write in how much money is spent by your household and by you personally in grocery stores, food stores, supermarkets and warehouse/club stores in an average week. Amount spent by household $ 67M-0 Amount spent by you personally $ 67P-0 DRUG STORES You Personally: Shopped Times last 6 in last 67H months 30 days CVS Pharmacy/Longs Drugs ................ M 01 Rite Aid. ................................ M 09 Target Pharmacy ......................... M 11 Walmart Pharmacy. ....................... M 13 Walgreen’s .............................. M 14 APPLIANCE, HARDWARE AND ELECTRONICS STORES 67K You Personally: Shopped Times last 12 in last months 30 days APPLIANCE AND HARDWARE STORES Ace Hardware. ........................... M 02 Home Depot ............................. M 03 Lowe’s ................................. M 04 Sears Hardware .......................... M 07 Sherwin Williams ......................... M 08 Tractor Supply Company ................... M 09 True Value .............................. M 10 67W ELECTRONICS STORES Best Buy. ............................... M 02 RadioShack ............................. M 06 RAC Rent-A-Center ....................... M 07 DEPARTMENT, CLOTHING/SHOES & SPECIALTY STORES You Personally: Shopped Times last 3 in last 67F months 30 days Abercrombie & Fitch. ...................... M 01 American Eagle Outfitters .................. M 02 Ann Taylor. .............................. M 03 Bakers ................................. M 05 Banana Republic ......................... M 06 Bath & Body Works ....................... M 07 Bealls .................................. M 08 Bed Bath & Beyond ....................... M 09 Belk ................................... M 10 Big Lots ................................ M 12 Bloomingdale’s ........................... M 13 Body Shop .............................. M 14 Burlington Coat Factory .................... M 15 Champs Sports .......................... M 17 Chico’s ................................. M 18 Crate & Barrel ........................... M 19 David’s Bridal ............................ M 20 Dick’s Sporting Goods ..................... M 21 Dillard’s. ................................ M 22 The Disney Store . . . . . . . . . . . . . . . . . . . . . . . . . . M 23 Dollar General ........................... M 24 Dollar Tree .............................. M 25 Dress Barn .............................. M 26 DSW. .................................. M 27 Eddie Bauer ............................. M 28 Express ................................ M 29 Family Dollar ............................ M 30 Famous Footwear. ........................ M 31 Fashion Bug ............................. M 32 Finish Line .............................. M 34 Foot Action .............................. M 35 Foot Locker. ............................. M 36 Forever 21 .............................. M 37 Fred’s .................................. M 38 The Gap ................................ M 39 H&M ................................... M 40 Hallmark Gold Crown ...................... M 41 Hollister ................................ M 42 J. Crew ................................. M 43 JCPenney. .............................. M 44 Kmart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 45 Kohl’s .................................. M 47 Lady Foot Locker ......................... M 48 Lane Bryant ............................. M 49 The Limited ............................. M 50 Lord & Taylor ............................ M 52 Macy’s ................................. M 53 Marshalls ............................... M 54 Men’s Wearhouse. ........................ M 56 Michaels ................................ M 58 Military Exchange. ........................ M 59 Naturalizer .............................. M 60 Neiman Marcus .......................... M 61 New York & Company. ..................... M 62 Nordstrom .............................. M 63 Old Navy. ............................... M 64 Payless. ................................ M 65 Pier 1 Imports. ........................... M 67 Pottery Barn ............................. M 68 Ross Stores ............................. M 70 Saks Fifth Avenue ........................ M 71 Sears .................................. M 72 Sephora ................................ M 73 Shoe Carnival. ........................... M 74 Sports Authority .......................... M 75 Talbots ................................. M 77 Target .................................. M 78 T.J. Maxx ............................... M 79 Toys “R” Us. ............................. M 80 Victoria’s Secret .......................... M 81 Walmart ................................ M 82 Williams-Sonoma ......................... M 83 OFFICE/COMPUTER SUPPLY STORES You Personally: Shopped Times last 12 in last 67X months 30 days FedEx Office. ............................ M 01 Office Depot ............................. M 02 Office Max .............................. M 03 Staples ................................. M 04
Page 3 HEALTH AND BEAUTY AIDS TOOTHPASTE 001 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 TYPES: Baking Soda. ........... M 01 Non Baking Soda ........ M 02 KINDS: Tartar Control . . . . . . . . . . . . M 03 Regular. ............... M 04 FORMS: Gel ................... M 05 Paste ................. M 06 BRANDS: Aim ................... M 07 Aquafresh. ............. M 08 Aquafresh Advanced ..... M 09 Aquafresh Extreme Clean . M 10 Aquafresh Iso-active. ..... M 11 Aquafresh Whitening ..... M 12 Arm & Hammer Advance White. ............... M 13 Other Arm & Hammer .... M 14 Close-Up .............. M 15 Colgate 2 in 1 ........... M 16 Colgate Luminous ....... M 17 Colgate Max Fresh ....... M 18 Colgate Regular ......... M 19 Colgate Sensitive ........ M 20 Colgate Sparkling White. .. M 21 Colgate Tartar Protection .. M 22 Colgate Total ........... M 23 Colgate Total Advanced ... M 24 Colgate Baking Soda and Peroxide Whitening. .... M 25 Other Colgate. .......... M 26 Crest Pro-Health ........ M 27 Crest Regular Gel ....... M 28 Crest Regular Paste ...... M 29 Crest Sensitivity ......... M 30 Crest Tartar Protection Gel. M 31 Crest Tartar Protection Paste M 32 Crest Vivid White Night. ... M 33 Crest Whitening Expressions M 34 Crest Whitening Plus Scope M 35 Other Crest ............ M 36 Mentadent ............. M 37 Pepsodent ............. M 38 Rembrandt ............. M 39 Sensodyne ............. M 40 Sensodyne ProNamel .... M 41 Tom’s of Maine .......... M 42 Ultra brite .............. M 43 Store’s Own Brand ....... M 44 M 999 OTHER (Write In) Properties: 116-0 Whitening .............. M 1 Sensitive. .............. M 2 DENTAL FLOSS 002 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 TYPES: Waxed ................ M 01 Unwaxed .............. M 02 KINDS: Flavored ............... M 03 Unflavored ............. M 04 BRANDS: Butler G-U-M ........... M 05 Crest Glide ............. M 06 Johnson & Johnson Reach . M 07 Oral-B. ................ M 08 Reach Access Flosser .... M 09 Store’s Own Brand ....... M 10 M 999 OTHER (Write In) TOOTHBRUSHES 003 You Personally: Bought Number in last 6 in last 6 months months TOTAL: ................ M 00 TYPES: Battery-Operated ........ M 01 Electric ................ M 02 Manual ................ M 03 KINDS: Firm Bristle. ............ M 04 Medium Bristle .......... M 05 Soft Bristle ............. M 06 FORMS: Angled Handle .......... M 07 Straight Handle ......... M 08 BRANDS: Aquafresh Deep Action ... M 09 Aquafresh Gel Flex. ...... M 10 Other Aquafresh. ........ M 11 Butler G-U-M ........... M 12 Colgate 360˚. ........... M 13 Colgate Motion .......... M 14 Colgate Navigator. ....... M 15 Colgate Plus. ........... M 16 Colgate Total Professional . M 17 Colgate Wave ........... M 18 Other Colgate. .......... M 19 Mentadent ............. M 20 Oral-B AdvancePower .... M 21 Oral-B Advantage. ....... M 22 Oral-B CrossAction. ...... M 23 Oral-B Indicator ......... M 24 Oral-B ProfessionalCare .. M 25 Oral-B Pulsar ........... M 26 Oral-B Stages. .......... M 27 Oral-B Vitality ........... M 28 Other Oral-B. ........... M 29 Reach Advanced Design .. M 30 Reach Tooth & Gum ...... M 31 Other Reach. ........... M 32 Sonicare Elite ........... M 33 Other Sonicare .......... M 34 Spinbrush .............. M 35 Spinbrush Pro .......... M 36 Store’s Own Brand ....... M 37 M 999 OTHER (Write In) MOUTHWASH 005 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 BRANDS: ACT Restoring .......... M 01 Biotène ................ M 02 Cepacol ............... M 03 Crest Pro-Health Rinse ... M 04 Lavoris . . . . . . . . . . . . . . . . . M 05 Listerine (Yellow) ........ M 06 Listerine Cool Mint (Blue). . M 07 Listerine FreshBurst (Green) M 08 Other Listerine .......... M 09 Listermint .............. M 10 Oasis ................. M 11 Scope Original (Green) ... M 12 Scope Outlast. .......... M 13 Scope White ............ M 14 Tom’s of Maine .......... M 15 M 999 OTHER (Write In) DENTAL RINSE 006 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 BRANDS: ACT Fluoride Rinse ...... M 01 Crest Pro-Health Rinse ... M 02 Crest Whitening ......... M 03 Listerine Total Care ...... M 04 Listerine Whitening. ...... M 05 Oral-B. ................ M 06 Plax .................. M 07 M 999 OTHER (Write In) BREATH FRESHENERS 007 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 TYPES: Spray/Drops ............ M 01 Mints. ................. M 02 Gum .................. M 03 Liquid ................. M 04 Thin Film. .............. M 05 BRANDS: Binaca ................ M 06 Cool Mint Listerine PocketPaks Strips. ..... M 07 Other Listerine PocketPaks Strips. ..... M 08 Listerine Pocketmist ...... M 09 MintAsure .............. M 10 Sweet Breath ........... M 11 M 999 OTHER (Write In) LIP CARE 008 You Personally: Used in Times/ last 6 last 7 months days TOTAL: ................ M 00 BRANDS: Blistex. ................ M 01 Burt’s Bees. ............ M 02 Carmex. ............... M 03 ChapStick Classic ....... M 04 ChapStick Lip Moisturizer. . M 05 ChapStick 100% Naturals . M 06 ChapStick Ultra SPF 30 ... M 07 Other ChapStick. ........ M 08 Herpecin-L ............. M 09 Neosporin LT Lip Treatment M 10 Neutrogena ............ M 11 Nivea ................. M 12 Softlips ................ M 13 Vaseline Lip Therapy ..... M 14 Other Vaseline .......... M 15 Store’s Own Brand ....... M 16 M 999 OTHER (Write In) You Personally: TOOTH Used in Times/ WHITENERS last 6 last 7 (not toothpaste) months days 004 TOTAL: ................ M 00 FORMS: Strips ................. M 01 Gel ................... M 02 Trays .................. M 03 BRANDS: Aquafresh White Trays .... M 04 Crest Whitestrips ........ M 05 Listerine Whitening Strips. . M 06 Plus White ............. M 07 Rembrandt ............. M 08 M 999 OTHER (Write In)
Page 1 and 2: label C Interview # D (1-6) 1 7 NAM
Page 3: Page 1 INSTRUCTIONS In order that y
Page 7 and 8: Page 5 HEALTH AND BEAUTY AIDS PERSO
Page 9 and 10: Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: Page 11 HEALTH AIDS You Personally:
Page 15 and 16: Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18: Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22: Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24: Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26: Page 23 BEVERAGES COGNAC You Person
Page 27 and 28: Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56:
Page 53 SPORTS You Personally: HOW
Page 57 and 58:
Page 55 cellular/mobile PHONES CELL
Page 59 and 60:
Page 57 YELLOW PAGES, overnight del
Page 61 and 62:
Page 59 GENERAL ATTITUDES We are in
Page 63 and 64:
Page 61 TELEVISION VIEWING TELEVISI
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74:
Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76:
Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78:
Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80:
Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82:
Page 79 YOUR OPINION We are interes
Page 83 and 84:
Page 81 YOUR OPINION We are interes
Page 85 and 86:
Page 83 The remainder of this quest
Page 87 and 88:
Page 85 FOOD SALT Your Household: U
Page 89 and 90:
Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92:
Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94:
Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96:
Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98:
Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100:
Page 97 FOOD Your Household: FROZEN
Page 101 and 102:
Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104:
Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106:
Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108:
Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110:
Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112:
Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114:
Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116:
PLACE SAMPLE LABEL HERE INTERVIEWER
show all

Survey of the American Consumer - GfK MRI

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?