Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

FURNITURE STORES, HOUSEHOLD FURNISHINGS, PAINT Page 44 HOUSEHOLD FURNISHINGS Your Household: AMOUNT SPENT IN LAST 12 MONTHS Bought $700 last 12 $1- $250- $400- or Owns months $249 $399 $699 more 550 1 2 3 4 5 6 Wall unit/wall system ............... 01 Sofa/sectional. .................... 02 Recliner ......................... 03 Sofa-bed convertible ............... 04 Other living room furniture . . . . . . . . . . . 05 Bed frame/headboard .............. 06 Box spring ....................... 07 Mattress ......................... 08 Cedar chests ..................... 09 Other bedroom furniture. ............ 10 Kitchen furniture. .................. 11 Dining room furniture ............... 12 Family room furniture ............... 13 Home office furniture ............... 14 Piano ........................... 15 Picture frames—custom made. ....... 16 Window coverings—custom made ..... 17 Wall-to-wall carpet ................. 18 Horizontal blinds—custom made ...... 19 Vertical blinds—custom made ........ 20 Bought $300 last 12 $1- $100- $200- or Owns months $99 $199 $299 more 551 1 2 3 4 5 6 Awning .......................... 01 Draperies ........................ 02 Curtains ......................... 03 Horizontal blinds—ready made ....... 04 Vertical blinds—ready made ......... 05 Pleated shades ................... 06 Lawn/porch furniture ............... 07 Patio/deck cover ................... 08 Air mattress (Inflatable) ............. 09 Upholstery fabric .................. 10 Area rug ......................... 11 Room size rug .................... 12 Indoor/outdoor carpet. .............. 13 Table/floor lamps .................. 14 Who decided to make these purchases? 552-0 1 Yourself (alone or with someone else) 2 Someone else Did your household rent any of the above furnishings in the last 12 months? Yes 3 APPLIANCES FOR CLIMATE CONTROL Your Household: AMOUNT SPENT IN LAST 12 MONTHS Bought $1000 last 12 $1- $100- $400- or Owns months $99 $399 $999 more 553 1 2 3 4 5 6 Air cleaner—electric ................ 01 Central air conditioner .............. 02 Air conditioner—separate room . . . . . . . 03 Attic/whole house fan ............... 04 Ceiling fan (not bathroom vent) ....... 05 Coal/wood stove. .................. 06 Central heating—gas ............... 07 Central heating—oil ................ 08 Electric heating (central) ............ 09 Space heater (electric) .............. 10 Automatic setback thermostat ........ 11 Dehumidifier ...................... 12 Humidifier ........................ 13 Fireplace ........................ 14 Heat pump ....................... 15 Kerosene heater. .................. 16 Who decided to make these purchases? 554-0 1 Yourself (alone or with someone else) 2 Someone else PAINT/STAIN 555 You Personally: Bought/ Gallons/ last 12 last 12 months months TOTAL: ................ 00 TYPES: Interior paint ............ 01 Exterior paint ........... 02 Interior stain ............ 03 Exterior stain ........... 04 KINDS: Brush/roller. ............ 05 Spray ................. 06 FORMS: Latex/water-based ....... 07 Oil-based .............. 08 BRANDS: Ace ................... 09 Behr .................. 10 Benjamin Moore ......... 11 Cabot ................. 12 Dutch Boy. ............. 13 Glidden. ............... 14 Krylon. ................ 15 Martha Stewart. ......... 16 Minwax ................ 17 Mythic. ................ 18 Olympic ............... 19 Pittsburgh .............. 20 Pratt & Lambert ......... 21 Ralph Lauren ........... 22 Rust-Oleum ............ 23 Sherwin Williams ........ 24 Thompson’s WaterSeal . . . . 25 True Value. ............. 26 Valspar ................ 27 Walmart (Color Place) .... 28 999 OTHER (Write In) WHERE PURCHASED: 556-0 Hardware Store ......... 1 Home Center Store ...... 2 Department Store. ....... 3 Discount Store .......... 4 Lumber/Building Supply ... 5 Paint Store ............. 6 Other ................. 7 AMOUNT SPENT: Less than $50. .......... 8 $50-$100 .............. 9 $101-$300 ............. 0 Over $300 ............. X FURNITURE STORES 67J You Personally: Shopped Times last 12 in last 12 months months Art Van Furniture ....... 01 Bernie & Phyls ......... 02 Cost Plus World Market . . 03 Ethan Allen. ........... 04 Havertys .............. 05 IKEA ................. 06 Jennifer Leather/ Convertibles. ......... 07 Jordan’s Furniture ...... 08 LA-Z-Boy Furniture Galleries ............ 09 RAC Rent-A-Center ..... 10 Rooms To Go .......... 11 Thomasville ........... 12 Walter E. Smithe. ....... 13
Page 45 KITCHEN & HOUSEHOLD APPLIANCES & DURABLES Your Household: KITCHEN COOKING Bought AND SERVING last 12 PRODUCTS Owns months 560 1 2 Aluminum cookware .......................... 01 Other metal cookware ........................ 02 Barbecue equipment ......................... 03 Canning jars & lids ........................... 04 Ceramic coated cookware ..................... 05 Cutlery (kitchen knives) ....................... 06 Insulated coffee carafe/server .................. 07 Wok (non-electric) ........................... 08 Glass storage containers ...................... 09 Plastic storage containers ..................... 10 Glass ovenware/bakeware ..................... 11 Non-stick metal bakeware/ovenware ............. 12 Glass rangetop cookware. ..................... 13 Microwave cookware: glass/ceramic ............................. 14 plastic ................................... 15 paper/disposable. .......................... 16 Who decided to make these purchases? 561-0 1 Yourself (alone or with someone else) 2 Someone else Have you purchased any of the above as a gift? 562-0 Yes 1 No 2 SMALL KITCHEN APPLIANCES Your Household: Bought last 12 Owns months 563 1 2 Bread making machine. ....................... 01 Coffee maker – automatic drip .................. 02 Coffee maker – electric perk. ................... 03 Coffee maker – single cup/pod brewing system. .... 04 Coffee maker – other electric ................... 05 Espresso/Cappuccino Maker . . . . . . . . . . . . . . . . . . . . 06 Deep fryer. ................................. 07 Electric blender. ............................. 08 Electric can opener. .......................... 09 Electric coffee grinder. ........................ 10 Electric food processor. ....................... 11 Electric fry pan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Electric grill – indoor .......................... 13 Electric juicer ............................... 14 Electric knife ................................ 15 Electric mixer – hand held ..................... 16 Electric mixer – stationary ..................... 17 Electric popcorn maker. ....................... 18 Electric slow cooker .......................... 19 Electric steam cooker ......................... 20 Electric wok ................................ 21 Ice cream machine ........................... 22 Pasta machine .............................. 23 Pressure cooker ............................. 24 Toaster .................................... 25 Toaster oven ................................ 26 Vacuum sealer .............................. 27 Who decided to make these purchases? 564-0 1 Yourself (alone or with someone else) 2 Someone else PERSONAL APPLIANCES You Personally: Amount spent last 12 months Bought last 12 $1- $25- Own months $24 $49 $50 + 570 1 2 3 4 5 Blood glucose monitor. .... 01 Clock – battery .. . . . . . . . . . 02 Clock radio – electric .. . . . . 03 Electronic ear thermometer.. 04 Hand-held massagers...... 05 Hearing aids .. . . . . . . . . . . . 06 Home blood pressure monitor................ 07 Lighted make-up mirror..... 08 Massaging shower head.. . . 09 Oral irrigation device ...... 10 Scale (bathroom) .. . . . . . . . 11 Your Household: LARGE KITCHEN & COOKING Bought last 12 APPLIANCES Owns months 567 1 2 Dishwasher – built-in ......................... 01 Dishwasher – portable ........................ 02 Built-in range oven – electric ................... 03 Built-in range oven – gas ...................... 04 Electric stove/range .......................... 05 Gas stove/range ............................. 06 Continuous cleaning oven ..................... 07 Convection oven. ............................ 08 Cook top .................................. 09 Microwave oven ............................. 10 Combination range/microwave .................. 11 Rangehood. ................................ 12 Refrigerator ................................ 13 Separate freezer. ............................ 14 Charcoal grill ............................... 15 Electric grill – outdoor. ........................ 16 Gas grill ................................... 17 Trash compactor. ............................ 18 Garbage disposer. ........................... 19 Did your household rent any of the above items in the last 12 months? 568-0 Yes 1 No 2 Who decided to make these purchases? 569-0 1 Yourself (alone or with someone else) 2 Someone else HOUSEHOLD APPLIANCES & DURABLES Your Household: Bought last 12 Owns months 565 1 2 Air purifier .................................. 01 Broom. .................................... 02 Burglar alarm ............................... 03 Carpet steam cleaner. ........................ 04 Clothes dryer – electric. ....................... 05 Clothes dryer – gas .......................... 06 Garage door opener .......................... 07 Generator (portable). ......................... 08 Home fire extinguisher ........................ 09 Hot tub/whirlpool spa ......................... 10 Hot water heater. ............................ 11 Iron ....................................... 12 Locks or lock sets ............................ 13 Mop ...................................... 14 Rechargeable flashlight ....................... 15 Other battery flashlight ........................ 16 Sewing machine ............................. 17 Smoke/fire detector .......................... 18 Vacuum cleaner – cannister .................... 19 Vacuum cleaner – hand held ................... 20 Vacuum cleaner – upright. ..................... 21 Washing machine – high efficiency .............. 22 Washing machine – standard ................... 23 Washer/dryer – stacked ....................... 24 Water softener .............................. 25 Who decided to make these purchases? 566-0 1 Yourself (alone or with someone else) 2 Someone else TABLE SETTINGS You Personally: Bought last 12 Bought Own months as gift 571 1 2 3 Cloth tablecloth/napkins ................ 01 Fine china dinnerware ................. 02 Glassware. .......................... 03 Fine china serving pieces. .............. 04 Fine crystal barware ................... 05 Lead crystal hollowware ................ 06 Lead crystal stemware ................. 07 Silverplated flatware ................... 08 Stainless flatware ..................... 09 Sterling silver flatware ................. 10 Stoneware .......................... 11 Placemats. .......................... 12 Other dinnerware ..................... 13 How much did you personally spend on table settings in the last 12 months? Amount Spent $ 572-0
Page 1 and 2: label C Interview # D (1-6) 1 7 NAM
Page 3 and 4: Page 1 INSTRUCTIONS In order that y
Page 5 and 6: Page 3 HEALTH AND BEAUTY AIDS TOOTH
Page 7 and 8: Page 5 HEALTH AND BEAUTY AIDS PERSO
Page 9 and 10: Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: Page 11 HEALTH AIDS You Personally:
Page 15 and 16: Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18: Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22: Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24: Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26: Page 23 BEVERAGES COGNAC You Person
Page 27 and 28: Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45: Page 43 ACCESSORIES, WRITING INSTRU
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98:
Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100:
Page 97 FOOD Your Household: FROZEN
Page 101 and 102:
Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104:
Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106:
Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108:
Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110:
Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112:
Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114:
Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116:
PLACE SAMPLE LABEL HERE INTERVIEWER
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Survey of the American Consumer - GfK MRI

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