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Survey of the American Consumer - GfK MRI

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YOUR ATTITUDES<br />

Page 78<br />

We are interested in your attitude about a number <strong>of</strong> issues. There are no right or wrong answers. Please indicate how much you AGREE or<br />

DISAGREE with each <strong>of</strong> <strong>the</strong> following statements by checking <strong>the</strong> box that comes closest to how you feel.<br />

DISAGREE<br />

AGREE<br />

62Y Completely Somewhat Somewhat Completely<br />

1 2 3 4<br />

1. I try to eat dinner with my family almost every night ............................................. 01<br />

2. I am so busy, I <strong>of</strong>ten can’t finish everything I need to in a day ..................................... 02<br />

3. I strive to achieve a high social status. ....................................................... 03<br />

4. The government should pay more attention to environmental issues. ............................... 04<br />

5. I like to shower my loved ones with gifts ...................................................... 05<br />

6. I like to give <strong>the</strong> impression that my life is under control. ......................................... 06<br />

7. Given <strong>the</strong> choice, I would be my own boss. ................................................... 07<br />

8. Prayer is a part <strong>of</strong> my daily life ............................................................. 08<br />

9. Marriage should only be legal between a man and a woman. ..................................... 09<br />

10. I am interested in finding out how I can help <strong>the</strong> environment ..................................... 10<br />

11. I don’t mind giving up my personal time for work ............................................... 11<br />

12. Risk-taking is exciting to me ............................................................... 12<br />

13. I am very interested in <strong>the</strong> fine arts. ......................................................... 13<br />

14. I purchase products to help organize my life .................................................. 14<br />

15. Religion should be <strong>the</strong> pillar <strong>of</strong> our society .................................................... 15<br />

16. I <strong>of</strong>ten find myself in a leadership position .................................................... 16<br />

17 I like to live a lifestyle that impresses o<strong>the</strong>rs. .................................................. 17<br />

18. Spending time with my family is my top priority ................................................ 18<br />

19. I work primarily for <strong>the</strong> salary .............................................................. 19<br />

20. I prefer a set routine in my daily life ......................................................... 20<br />

21. Global warming is a serious threat .......................................................... 21<br />

22. I enjoy showing <strong>of</strong>f my home to guests. ...................................................... 22<br />

23. I like to learn about foreign cultures ......................................................... 23<br />

24. Keeping a neat, organized home is a top priority for me ......................................... 24<br />

25. I feel I am more environmentally conscious than most people ..................................... 25<br />

26. Even if things look messy, I know where everything is ........................................... 26<br />

27. I consider myself sophisticated. ............................................................ 27<br />

28. I must admit, I work most weekends. ........................................................ 28<br />

29. Children have a right to be spoiled .......................................................... 29<br />

30. I attend religious services regularly ......................................................... 30<br />

31. My philosophy is “Life should be as much fun as possible.” ....................................... 31<br />

32. I am typically willing to pay more for high-quality items .......................................... 32<br />

33. I’d ra<strong>the</strong>r prepare a meal than eat in a restaurant. .............................................. 33<br />

34. A company’s environmental record is important to me in my purchasing decisions. .................... 34<br />

35. I consider myself a spiritual person ......................................................... 35<br />

36. My friends are <strong>the</strong> most important thing in my life .............................................. 36<br />

37. I <strong>of</strong>ten feel like my life is slipping out <strong>of</strong> control ................................................. 37<br />

38. I enjoy being <strong>the</strong> center <strong>of</strong> attention ......................................................... 38<br />

39. My goal is to make it to <strong>the</strong> top <strong>of</strong> my pr<strong>of</strong>ession ............................................... 39<br />

40. I seek out variety in my everyday life ........................................................ 40<br />

41. Family is important to me, but I have o<strong>the</strong>r interests that are equally important. ....................... 41<br />

42. I consider myself to be very sociable ........................................................ 42<br />

43. People who are worried about <strong>the</strong> environment are overreacting. .................................. 43<br />

44. My cultural/ethnic heritage is an important part <strong>of</strong> who I am ...................................... 44<br />

45. I frequently wish I had more time to spend with my family. ........................................ 45<br />

46. I would continue working even if I won <strong>the</strong> lottery. .............................................. 46<br />

47. I make sure I take time for myself each day. ................................................... 47<br />

48. Juggling family and work demands is very stressful for me. ....................................... 48<br />

49. I see myself as somewhat <strong>of</strong> a loner. ........................................................ 49<br />

50. My home is an expression <strong>of</strong> my personal style ................................................ 50<br />

51. I consider myself outspoken ............................................................... 51<br />

52. I enjoy maintaining traditions .............................................................. 52

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