Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

MOVIE ATTENDANCE/MOVIE VIEWING: AT THEATER, ON VIDEO Page 74 MOVIE ATTENDANCE 69A-0 MOVIE VIEWING (Continued) Did you attend the movies in the last 6 months? Yes M 1 No M 2 How often did you attend the movies in the last 90 days (3 months)? Once a week or more ...................................... M 3 2-3 times a month ......................................... M 4 Once a month ............................................ M 5 Less than once a month .................................... M 6 Do you prefer to see a new movie: Within the first two weeks of opening: Opening weekend ....................................... M 7 After opening weekend ................................... M 8 After the second week. ..................................... M 9 MOVIE VIEWING 69C Have you seen any of the following movies in the last 6 months at a movie theater? on DVD, Blu-ray disc, or video tape (either rented or purchased)? with Video-On-Demand or Pay-Per-View through your cable/ satellite provider? Downloaded/Streamed over the Internet? Viewed on Viewed Down- DVD, with loaded Blu-ray or Video or Saw at Video Tape On Streamed Movie Demand from the Theater Rented Purchased or PPV Internet, past 6 past 6 past 6 past 6 past 6 Movie Title months months months months months 9 ....................... M M M M M 01 2012 .................... M M M M M 02 17 Again ................. M M M M M 03 500 Days Of Summer ....... M M M M M 04 A Christmas Carol. ......... M M M M M 05 A Couple Of Dicks. ......... M M M M M 06 A Perfect Getaway. ......... M M M M M 07 Aliens In The Attic .......... M M M M M 08 All About Steve ............ M M M M M 09 Alvin And The Chipmunks: The Squeakquel. ......... M M M M M 10 Angels & Demons .......... M M M M M 11 Armored ................. M M M M M 12 Avatar ................... M M M M M 13 The Blind Side. ............ M M M M M 14 The Book Of Eli. ........... M M M M M 15 Brothers. ................. M M M M M 16 Bruno ................... M M M M M 17 Cloudy With A Chance Of Meatballs ............... M M M M M 18 Coraline. ................. M M M M M 19 Couples Retreat ........... M M M M M 20 Dance Flick ............... M M M M M 21 Daybreakers .............. M M M M M 22 Dear John ................ M M M M M 23 Did You Hear About The Morgans?. .............. M M M M M 24 District 9 ................. M M M M M 25 Drag Me To Hell. ........... M M M M M 26 Edge Of Darkness. ......... M M M M M 27 Everybody’s Fine. .......... M M M M M 28 Fame .................... M M M M M 29 Fast & Furious. ............ M M M M M 30 The Final Destination ....... M M M M M 31 The Fourth Kind ........... M M M M M 32 From Paris With Love ....... M M M M M 33 Funny People ............. M M M M M 34 G.I. Joe: The Rise Of Cobra .. M M M M M 35 G-Force .................. M M M M M 36 Ghosts Of Girlfriends Past ... M M M M M 37 Halloween 2 .............. M M M M M 38 The Hangover . . . . . . . . . . . . . M M M M M 39 Hannah Montana: The Movie . M M M M M 40 Harry Potter & The Half Blood Prince ............. M M M M M 41 The Haunting In Connecticut. . M M M M M 42 I Can Do Bad All By Myself. .. M M M M M 43 I Love You Beth Cooper. ..... M M M M M 44 Ice Age 3: Dawn Of The Dinosaurs .............. M M M M M 45 1 2 3 4 5 Have you seen any of the following movies in the last 6 months at a movie theater? on DVD, Blu-ray disc, or video tape (either rented or purchased)? with Video-On-Demand or Pay-Per-View through your cable/ satellite provider? Downloaded/Streamed over the Internet? Viewed on Viewed Down- DVD, with loaded Blu-ray or Video or Saw at Video Tape On Streamed Movie Demand from the Theater Rented Purchased or PPV Internet, past 6 past 6 past 6 past 6 past 6 Movie Title months months months months months The Informant!. ............ M M M M M 46 Inglourious Basterds ........ M M M M M 47 Invictus .................. M M M M M 48 It’s Complicated. ........... M M M M M 49 Julie & Julia ............... M M M M M 50 Land Of The Lost . . . . . . . . . . M M M M M 51 Leap Year ................ M M M M M 52 Legion ................... M M M M M 53 Love Happens ............. M M M M M 54 The Lovely Bones . . . . . . . . . . M M M M M 55 Michael Jackson’s This Is It. .. M M M M M 56 Monsters Vs. Aliens. ........ M M M M M 57 My Sister’s Keeper ......... M M M M M 58 Night At The Museum: Battle Of The Smithsonian. ...... M M M M M 59 Ninja Assassin. ............ M M M M M 60 Obsessed ................. M M M M M 61 Old Dogs ................. M M M M M 62 The Orphan. .............. M M M M M 63 Paranormal Activity ......... M M M M M 64 Percy Jackson & The Olympians: The Lightning Thief ....... M M M M M 65 Planet 51. ................ M M M M M 66 Ponyo ................... M M M M M 67 Post Grad ................ M M M M M 68 The Poughkeepsie Tapes .... M M M M M 69 Precious ................. M M M M M 70 The Princess And The Frog .. M M M M M 71 The Proposal. ............. M M M M M 72 Public Enemies ............ M M M M M 73 Race To Witch Mountain ..... M M M M M 74 Saw VI ................... M M M M M 75 Sherlock Holmes . . . . . . . . . . . M M M M M 76 Shorts ................... M M M M M 77 Shutter Island .............. M M M M M 78 The Spy Next Door ......... M M M M M 79 Star Trek ................. M M M M M 80 State Of Play .............. M M M M M 81 The Stepfather ............ M M M M M 82 Surrogates. ............... M M M M M 83 Taken. ................... M M M M M 84 Taking Of Pelham 123. ...... M M M M M 85 Terminator Salvation ....... M M M M M 86 The Time Traveler’s Wife ..... M M M M M 87 Transformers: Revenge Of The Fallen .............. M M M M M 88 The Tooth Fairy ............ M M M M M 89 The Ugly Truth. ............ M M M M M 90 Up ...................... M M M M M 91 Up In The Air .............. M M M M M 92 Valentine’s Day ............ M M M M M 93 When In Rome. ............ M M M M M 94 Where The Wild Things Are .. M M M M M 95 The Wolfman .............. M M M M M 96 X-Men Origins: Wolverine .... M M M M M 97 Year One ................. M M M M M 98 Youth In Revolt ............ M M M M M 99 Zombieland ............... M M M M M 100 1 2 3 4 5
Page 75 CONSUMER ATTITUDES YOUR INTENTIONS 69K In the next twelve months, how likely are you or someone in your househOld to: Very Somewhat Not Very Not at all Likely Likely Likely Likely Home: Buy your first house/residence. ...................................... 01 Buy a second house/or vacation home ................................ 02 Sell your house/residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03 Take out a 2nd Mortgage or Equity Loan. .............................. 04 Remodel your home: Remodel Kitchen ................................................. 05 Remodel Bathroom ............................................... 06 Convert room to home office ........................................ 07 Add rooms – Exterior Additions ...................................... 08 Other .......................................................... 09 Buy insurance or financial products: Homeowner or personal property .................................... 10 Life insurance. ................................................... 11 Invest in stocks, bonds, or mutual funds ............................... 12 Travel: Vacation within the U.S.: Hawaii ......................................................... 13 Florida ......................................................... 14 Theme Park ..................................................... 15 Other .......................................................... 16 Cruise: (for more than 1 day) ....................................... 17 Travel: Vacation abroad: Europe ......................................................... 18 Caribbean ...................................................... 19 Mexico ......................................................... 20 South America ................................................... 21 Other .......................................................... 22 Vehicle: Buy a new vehicle ................................................ 23 Buy a used or pre-owned vehicle. .................................... 24 Lease a vehicle .................................................. 25 Buy/lease vehicle type: 2-door car ...................................................... 26 4-door car ...................................................... 27 Van/Mini-van .................................................... 28 Motorcycle ...................................................... 29 Sport Utility Vehicle ............................................... 30 Truck .......................................................... 31 Hybrid/Alternative Fuel Vehicle ...................................... 32 Buy electronics: Home theater system. ............................................. 33 Large flat screen/HDTV (27" - 42") ................................... 34 Giant flat screen/HDTV (43" or more) ................................. 35 Portable DVD player. .............................................. 36 Blu-ray player. ................................................... 37 Digital video camera/Digital camera .................................. 38 Desktop computer ................................................ 39 Laptop computer ................................................. 40 Satellite Radio ................................................... 41 Lifestyle (you personally): Get engaged .................................................... 42 Become a parent ................................................. 43 Become a grandparent ............................................ 44 Have a child go away to college. ..................................... 45 Have a child graduate from college ................................... 46 Have a child get married ........................................... 47 Retire from full-time work. .......................................... 48 Collect lump-sum from pension/IRA/401k .............................. 49 Start or buy a new business. ........................................ 50 Change jobs. .................................................... 51 1 2 3 4 CONSUMER CONFIDENCE 69M-0 Thinking of the last 12 months, do you believe that you and your household are better off or worse off financially than you were one year ago? Better now 1 About the same 2 Worse now 3 Thinking of the next 12 months, do you think you and your household will be better off or worse off financially one year from now? Better 4 About the same 5 Worse 6 Thinking of the last 12 months, do you believe that the economy and business conditions in the country as a whole are better or worse now than one year ago? Better now 7 About the same 8 Worse now 9 Thinking of the next 12 months, do you think that the economy and business conditions in the country as a whole will be better or worse one year from now? Better 0 About the same X Worse Y
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label C Interview # D (1-6) 1 7 NAM
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Page 1 INSTRUCTIONS In order that y
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Page 3 HEALTH AND BEAUTY AIDS TOOTH
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Page 5 HEALTH AND BEAUTY AIDS PERSO
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Page 7 HEALTH AND BEAUTY AIDS You P
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Page 9 HEALTH AND BEAUTY AIDS SANIT
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Page 11 HEALTH AIDS You Personally:
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Page 13 HEALTH AIDS HEARTBURN, You
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Page 15 IN HOME SHOPPING/HEALTH AID
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Page 17 PRESCRIPTION DRUGS/HEALTH A
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Page 19 ARTIFICIAL SWEETENERS, GUM/
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Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26: Page 23 BEVERAGES COGNAC You Person
Page 27 and 28: Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75: Page 73 CABLE AND SATELLITE TELEVIS
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100: Page 97 FOOD Your Household: FROZEN
Page 101 and 102: Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104: Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106: Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108: Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110: Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112: Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114: Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116: PLACE SAMPLE LABEL HERE INTERVIEWER
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