Survey of the American Consumer - GfK MRI

Page 89
FOOD
COOKIES
(Ready to Eat)
757
Your Household:
Used in Boxes or
last 6 packages/
months last 30 days
TOTAL: ................ 00
TYPES:
Butter ................. 01
Chocolate Chip. ......... 02
Chocolate Covered. ...... 03
Figbars ................ 04
Fudge ................. 05
Oatmeal ............... 06
Peanut Butter ........... 07
Sandwich .............. 08
Shortbread ............. 09
Other ................. 10
KINDS:
Regular. ............... 11
Low Fat. ............... 12
Fat Free ............... 13
Sugar Free ............. 14
PACKAGE SIZE:
100 Calorie Pack ........ 15
Other Package Size . . . . . . . 16
BRANDS:
Archway ............... 17
Entenmann’s ............ 18
Famous Amos ........... 19
Kashi TLC. ............. 20
Keebler Chips Deluxe. ..... 21
Keebler E. L. Fudge Sandwich 22
Keebler Fudge Shoppe .... 23
Keebler Pecan Sandies .... 24
Keebler Rainbow Chips Deluxe 25
Keebler Soft Batch. ....... 26
Keebler Vienna Fingers .... 27
Other Keebler ........... 28
Little Debbie Nutty Bars .... 29
Little Debbie Oatmeal
Creme Pies ........... 30
Other Little Debbie ....... 31
LU Biscuits ............. 32
Mother’s ............... 33
Murray. ................ 34
Nabisco Chips Ahoy! ...... 35
Nabisco Chunky Chips Ahoy! . 36
Nabisco Newtons. ........ 37
Nabisco Nilla Wafers ...... 38
Nabisco Nutter Butter. ..... 39
Nabisco Oreo. ........... 40
Nabisco Double Stuf Oreo .. 41
Nabisco Teddy Grahams ... 42
Other Nabisco ........... 43
Pepperidge Farm Distinctives 44
Other Pepperidge Farm .... 45
Stella D’Oro. ............ 46
Stauffer’s ............... 47
Store’s Own Brand. ....... 48
999
OTHER (Write In)
READY TO EAT
MUFFINS
Your Household:
Used in Packages/
last 6 Boxes last
months 30 days
765
TOTAL: ................ 00
PACKAGE SIZE:
100 Calorie Pack ........ 01
Other Package Size . . . . . . . 02
BRANDS:
Entenmann’s ........... 03
Hostess ............... 04
Little Debbie ............ 05
Otis Spunkmeyer ........ 06
Bakery ................ 07
Store’s Own Bakery ...... 08
999
OTHER (Write In)
GELATIN AND
GELATIN DESSERTS
Your Household:
Used in Packages/
last 6 last 30
months days
759
TOTAL: ................ 00
TYPES:
Refrigerated/Ready to Eat . 01
Powder/Mix. ............ 02
BRANDS:
Jell-O Gelatin ........... 03
Jell-O Gelatin Snacks .... 04
Jell-O Gelatin Sugar Free
Snacks .............. 05
Jell-O Sugar Free Gelatin. . 06
Knox ................. 07
Royal ................. 08
Store’s Own Brand ....... 09
999
OTHER (Write In)
SNACK CAKES
753
Your Household:
Used in Boxes or
last 6 Packages/
months last 30 days
TOTAL: ................ 00
TYPES:
Lowfat. ................ 01
Fat Free ............... 02
Regular. ............... 03
PACKAGE SIZE:
100 Calorie Pack ........ 04
Other Package Size . . . . . . . 05
BRANDS:
Dolly Madison. .......... 06
Drake’s ................ 07
Entenmann’s ........... 08
Hostess CupCakes. ...... 09
Hostess Twinkies ........ 10
Other Hostess .......... 11
Little Debbie ............ 12
Marinela ............... 13
MoonPie ............... 14
Nabisco Cakesters ....... 15
Tastykake . . . . . . . . . . . . . . . 16
Weight Watchers ........ 17
999
OTHER (Write In)
TOASTER
PRODUCTS
Your Household:
Used in Packages
last 6 last 30
months days
761
TOTAL: ................ 00
BRANDS:
Kellogg’s Pop-Tarts ...... 01
Pillsbury Toaster Scrambles 02
Pillsbury Toaster Strudel. .. 03
Toast’em Pop-ups. ....... 04
Store’s Own Brand ....... 05
999
OTHER (Write In)
READY TO EAT
DOUGHNUTS
758
Your Household:
Used in Packages/
last 6 Boxes last
months 30 days
TOTAL .................. 00
BRANDS:
Dolly Madison ........... 01
Dunkin’ Donuts .......... 02
Entenmann’s ............ 03
Hostess. ............... 04
Krispy Kreme. ........... 05
Little Debbie ............ 06
Tastykake .............. 07
Fresh Doughnut Shop ..... 08
Bakery. ................ 09
Store’s Own Bakery ....... 10
999
OTHER (Write In)
BREAKFAST/
CEREAL/
GRANOLA BARS
Your Household:
Used in Bars/
last 6 last 30
months days
763
TOTAL: ................ 00
BRANDS:
Curves Chewy Granola Bars . 01
Entenmann’s Multi-Grain
Cereal Bar ........... 02
Fiber One Chewy Bars. ... 03
General Mills Milk ’n
Cereal Bars. .......... 04
Kashi TLC Bars ......... 05
Kellogg’s Nutri-Grain Bar .. 06
Kellogg’s Rice Krispies
Treats ............... 07
Kellogg’s Special K Bar ... 08
Kudos ................. 09
Little Debbie ............ 10
Nabisco Chewy Granola
Bars ................ 11
Nature Valley Granola Bars . 12
Quaker Cereal Bars . . . . . . . 13
Quaker Chewy Granola
Bars ................ 14
Other Quaker . . . . . . . . . . . . 15
Sunbelt Fruit & Grain Bars . 16
Sunbelt Granola Bars. .... 17
Store’s Own Brand ....... 18
999
OTHER (Write In)
FRUIT SNACKS
Your Household:
Used in Snacks/
last 6 last 30
months days
995
TOTAL: ................ 00
BRANDS:
Betty Crocker Fruit By
The Foot . . . . . . . . . . . . . 01
Betty Crocker Fruit Roll-Ups 02
Betty Crocker Gushers .... 03
Other Betty Crocker ...... 04
Brach’s Fruit Snacks. ..... 05
Farley’s Fruit Snacks .... 06
Kellogg’s Yogos. ......... 07
Ocean Spray Craisins .... 08
Sunkist Fruit Snacks. ..... 09
Sun-Maid Raisins ........ 10
Sunsweet Fruit Snacks. ... 11
Welch’s Fruit Snacks ..... 12
Store’s Own Brand ....... 13
999
OTHER (Write In)
READY TO EAT
SWEET ROLLS &
PASTRIES
770
Your Household:
Used in Packages/
last 6 Boxes last
months 30 days
TOTAL: ................ M 00
TYPES:
Cinnamon Rolls ......... M 01
Coffee Cake ............ M 02
Cupcakes .............. M 03
Danish Rolls ............ M 04
Honey Buns ............ M 05
Pies .................. M 06
Turnovers .............. M 07
BRANDS:
Dolly Madison. .......... M 08
Entenmann’s ........... M 09
Hostess ............... M 10
Little Debbie ............ M 11
Tastykake . . . . . . . . . . . . . . . M 12
Store’s Own Brand ....... M 13
M 999
OTHER (Write In)