Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
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TELEVISION VIEWING<br />
Page 60<br />
TELEVISION<br />
Listed below are television programs that are shown Monday through Friday. Please check in <strong>the</strong> appropriate columns below.<br />
VIEWING<br />
QUESTION 1 QUESTION 2 QUESTION 3 QUESTION 4<br />
How many times a week do Did you watch If you watched <strong>the</strong> If you watched <strong>the</strong> program<br />
you usually watch <strong>the</strong> following <strong>the</strong> program program yesterday, yesterday, where did you watch it?<br />
68A programs? yesterday (if how much attention<br />
today is Sunday<br />
or Monday, did you<br />
watch <strong>the</strong> program<br />
on Friday)?<br />
were you paying?<br />
Your Someone Some-<br />
Own Else’s At where<br />
None 1 2 3 4 5 Yes Full Most Some Home Home Work Else<br />
EARLY MORNING NEWS<br />
01 ABC America This Morning ....... <br />
02 CBS Morning News ............. <br />
03 Early Today ................... <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
EARLY MORNING PROGRAMS<br />
04 Good Morning America<br />
(Stephanopoulos/Roberts) ...... <br />
05 The Early Show<br />
(Harry Smith, Julie Chen and<br />
Maggie Rodriguez) ............ <br />
06 Today Show (Lauer/Vieira). ....... <br />
07 Today II ...................... <br />
08 Today III - 4th Hour<br />
(Hoda Kotb/Kathie Lee Gifford) . . <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
Listed below are program segments for Early Morning Programs. Please check in <strong>the</strong> appropriate columns below.<br />
QUESTION 1 QUESTION 2<br />
Which segments <strong>of</strong> <strong>the</strong> program If you watched <strong>the</strong> segment<br />
Please answer for each Early Morning Program did you watch yesterday? yesterday, how much<br />
watched yesterday:<br />
attention were you paying?<br />
Watched<br />
68C Yesterday Full Most Some<br />
PROGRAMS & SEGMENTS<br />
Good Morning America: 6 8 9 0<br />
01 Animals/Pets ....................................................... <br />
02 Beauty Secrets ..................................................... <br />
03 Careers (Tori Johnson) ............................................... <br />
04 Concert Series. ..................................................... <br />
05 <strong>Consumer</strong> ......................................................... <br />
06 Cooking/Food ...................................................... <br />
07 Financial (Melody Hobson) ............................................ <br />
08 Health GMA On Call (Dr. Tim Johnson/Dr. Richard Besser) ................... <br />
09 Just One Thing. ..................................................... <br />
10 Parenting Tips ...................................................... <br />
11 Savvy Shopping Secrets .............................................. <br />
12 Watercooler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . <br />
13 Wea<strong>the</strong>r (Sam Champion) ............................................. <br />
14 World/National News (Chris Cuomo). .................................... <br />
The Early Show:<br />
15 Animals/Pets (Debbye Turner Bell) ...................................... <br />
16 CBS Money Matters (Vera Gibbons) ..................................... <br />
17 Concert Series. ..................................................... <br />
18 <strong>Consumer</strong> (Susan Koeppen) ........................................... <br />
19 Entertainment ...................................................... <br />
20 Finance (Ray Martin) ................................................. <br />
21 Food (Bobby Flay) ................................................... <br />
22 Health (Dr. Jennifer Ashton). ........................................... <br />
23 Home Remodeling (Danny Lipford) ...................................... <br />
24 Life Matters ........................................................ <br />
25 Lifestyle/Fashion .................................................... <br />
26 Parenting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . <br />
27 Wea<strong>the</strong>r (Dave Price) ................................................ <br />
28 World/National News (Russ Mitchell) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . <br />
Today Show:<br />
29 Ambush Makeovers .................................................. <br />
30 Animals/Nature ..................................................... <br />
31 Concert Series. ..................................................... <br />
32 <strong>Consumer</strong> Reports (Janice Lieberman). .................................. <br />
33 Critic’s Corner with Gene Shalit. ........................................ <br />
34 Economy/Personal Finance ............................................ <br />
35 Entertainment News ................................................. <br />
36 Forever Young ...................................................... <br />
37 Leonard’s Look with Mike Leonard ...................................... <br />
38 News Interview (Lauer/Vieira) .......................................... <br />
39 The Political Insiders ................................................. <br />
40 Real Estate (Barbara Corcoran) ........................................ <br />
41 Today’s Family ...................................................... <br />
42 Today’s Health ...................................................... <br />
43 Today’s Kitchen ..................................................... <br />
44 Today’s Money ...................................................... <br />
45 Today’s Travel. ...................................................... <br />
46 Wea<strong>the</strong>r (Al Roker) .................................................. <br />
47 Wedding Series ..................................................... <br />
48 Where In The World Is Matt Lauer. ...................................... <br />
49 World/National News (Ann Curry) ....................................... <br />
6 8 9 0
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