Survey of the American Consumer - GfK MRI

More documents

Recommendations

Info

$more children enjoy math than reading & writing - GfK MRI$

YOUR OPINION Page 80 We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. FOOD DISAGREE AGREE 69R Completely Somewhat Somewhat Completely 1 2 3 4 1. I try to eat healthy these days and pay attention to my nutrition. ................................... 01 2. I rarely eat frozen dinners ................................................................. 02 3. I typically celebrate special occasions at restaurants ............................................ 03 4. During a given week, I cook meals frequently ................................................. 04 5. If a food item is on sale, I buy multiple units to stock up .......................................... 05 6. Often, I eat my meals on the run ........................................................... 06 7. I rely on product labels to help me make decisions when food shopping. ............................ 07 8. I enjoy being creative in the kitchen . ........................................................ 08 9. I try to eat a healthy breakfast every day ..................................................... 09 10. I only buy food items that are name-brand, not generic brands .................................... 10 11. I evaluate the nutrition of menu items when ordering at a restaurant. ............................... 11 12. When I find a food product I like, I typically recommend it to people I know .. ......................... 12 13. I don’t allow junk food in my home .......................................................... 13 14. When I find a restaurant I like, I stick with it. .................................................. 14 15. Frozen dinners are a convenient alternative for a meal .......................................... 15 16. Eating at a fast food restaurant is fun. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 17. If generic brands are on sale, I will purchase them over my normal name-brand ...................... 17 18. I’m willing to spend more for a quality bottle of wine ............................................ 18 19. I don’t have very much interest in cooking .................................................... 19 20. I try to buy foods that are grown or produced locally (in the region where I live).. ...................... 20 21. I enjoy trying different types of food ......................................................... 21 22. I indulge my cravings for sweets ............................................................ 22 23. Fast food is junk food. ................................................................... 23 24. I typically drink wine with dinner ........................................................... 24 25. People often ask my advice when it comes to food ............................................. 25 26. I prefer picking up quick meals to cooking meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 27. I’m fine with eating at a restaurant by myself. ................................................. 27 28. I don’t pay much attention to my intake of fat .................................................. 28 29. Dinners in my home are usually planned ahead of time. ......................................... 29 30. I only eat fast food when I’m in a rush ....................................................... 30 31. I prefer cooking with fresh food rather than canned or frozen. ..................................... 31 32. I’m a creature of habit, and stick to the food I know I like ......................................... 32 33. I let my children make their own decisions when ordering at a restaurant. ........................... 33 34. I regularly eat organic foods . .............................................................. 34 DISAGREE AGREE FINANCE 69J Completely Somewhat Somewhat Completely 1 2 3 4 1. I regularly read financial news or financial publications .......................................... 01 2. I hate to borrow money; I would much rather save up in advance of a purchase ....................... 02 3. My parents tend/tended to be savers ........................................................ 03 4. I would be happy to use the Internet to carry out day to day banking transactions ..................... 04 5. I often take the opportunity to discuss my knowledge of financial products or services with others ........ 05 6. I always know broadly how much is in my bank account at any one time. ............................ 06 7. There are one or two financial institutions that I always turn to first ................................. 07 8. It is better for me to put my money in a low-risk investment, even if the return may not be as great ........ 08 9. The way I deal with my finances reflects how my parents dealt with theirs ........................... 09 10. When I find a financial product or service that I like, I typically recommend it to people I know. ........... 10 11. You are better off having what you want now as you never know what tomorrow brings ................. 11 12. I like to take risks when investing for the chance of a high return. .................................. 12 13. I enjoy learning about financial products or services from others. .................................. 13 14. I only save for a specific purpose ........................................................... 14 15. Borrowing money makes me feel uncomfortable ............................................... 15 16. People often ask my advice when it comes to financial matters. ................................... 16 17. I hate having to go to the branch of my bank or savings institution ................................. 17 18. I find the ups and downs of the financial markets exciting ........................................ 18 19. I often ask the advice of others when it comes to financial products or services ...................... 19 20. I’m happy to use the phone to carry out day to day banking transactions ............................ 20 21. Investing in the stock market is too risky for me ................................................ 21 22. The economy has a direct effect on my spending habits.. ........................................ 22 23. I feel overwhelmed by financial burdens. ..................................................... 23 24. Investing for the future is very important to me . ............................................... 24
Page 81 YOUR OPINION We are interested in your attitude about a number of issues. There are no right or wrong answers. Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. internet/online DISAGREE AGREE 69S Completely Somewhat Somewhat Completely 1 2 3 4 1. The Internet is a great way to gather information on products/services I’m considering purchasing ........ 01 2. The Internet is a great way to actually buy products ............................................ 02 3. The Internet has allowed me to learn things I probably wouldn’t have learned otherwise ................ 03 4. The Internet is a great way to communicate with family/friends .................................... 04 5. The Internet is a main source of entertainment for me. .......................................... 05 6. I like to keep my personal Internet pages updated with information about my life ...................... 06 7. I would feel disconnected without the Internet ................................................. 07 8. Going online is one of my favorite things to do with my free time .................................. 08 9. The Internet is a good thing, but I worry that too much technology can be a bad thing .................. 09 10. Instant messenger keeps me in touch with my friends ........................................... 10 11. The Internet is a good way to meet new people ................................................ 11 12. I think people put too much private information about their lives on the Internet ....................... 12 13. The Internet has little impact on my daily life .................................................. 13 TECHNOLOGY DISAGREE AGREE 69W Completely Somewhat Somewhat Completely 1 2 3 4 1. I enjoy reading about new technology products ................................................ 01 2. I’m willing to pay more for top quality electronics ............................................... 02 3. I often take the opportunity to discuss my knowledge of technology or electronic products with others . .... 03 4. Computers are too confusing to be of much use to me .......................................... 04 5. I give others advice when they are looking to buy technology or electronic products . . . . . . . . . . . . . . . . . . . 05 6. Computers can be a good source of entertainment ............................................. 06 7. I’m fascinated by new technology ........................................................... 07 8. I enjoy learning about technology or electronic products from others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 9. Technology helps make my life more organized ................................................ 09 10. Before buying electronics, I do as much research as possible ..................................... 10 11. Technology has little impact on my daily life ................................................... 11 12. When I find a technology or electronic product I like, I typically recommend it to people I know ........... 12 13. I am among the first of my friends and colleagues to try new technology products ..................... 13 14. At first, I was nervous about using computers, but now I’m much more comfortable .................... 14 15. I often ask the advice of others when it comes to technology or electronic products .................... 15 16. I like to read reviews before buying technology or electronics ..................................... 16 17. I want others to say “wow” when they see my electronics ...................................... 17 ADVERTISING Here is a list of different places where you might find advertising. We would like to know: a. Have you seen advertising in these places in the last 6 months or in the last 30 days? b. If yes, how much interest do you have in the advertising that appears in these places? A. You Personally B. How much Interest do you have? Have seen in Have seen in 699 last 6 months last 30 days Considerable Interest Some Interest Not Much Interest Billboards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01 Ads on buses/trains.. ............................. 02 Ads at bus stops or train stations. ................... 03 Ads inside taxis. ................................. 04 Ads on top of taxis.. .............................. 05 Ads on phone booths . ........................... 06 Ads at sports or entertainment events. ............... 07 Ads on elevators. . ............................... 08 Ads on postcards.. ............................... 09 Ads sent to a cell phone or other mobile device. ........ 10 Ads at the movies. ............................... 11 Ads in stores (not video ads) ....................... 12 Video Ads in stores .............................. 13 Video Ads in shopping malls ....................... 14 Video Ads in bars/pubs ........................... 15 Video Ads in restaurants .......................... 16 Video Ads in gyms/health clubs ..................... 17 Video Ads in medical offices ....................... 18 Video Ads in airports ............................. 19 Video Ads at gas stations ......................... 20 Infomercials .................................... 21 Offers or Ads sent to your home by mail .............. 22 Product placement in video games .................. 23 Product placement in TV shows. .................... 24 Product placement in movies. ...................... 25 1 2 3 4 5
Page 1 and 2:
label C Interview # D (1-6) 1 7 NAM
Page 3 and 4:
Page 1 INSTRUCTIONS In order that y
Page 5 and 6:
Page 3 HEALTH AND BEAUTY AIDS TOOTH
Page 7 and 8:
Page 5 HEALTH AND BEAUTY AIDS PERSO
Page 9 and 10:
Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12:
Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14:
Page 11 HEALTH AIDS You Personally:
Page 15 and 16:
Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18:
Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20:
Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22:
Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24:
Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26:
Page 23 BEVERAGES COGNAC You Person
Page 27 and 28:
Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30:
Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81: Page 79 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100: Page 97 FOOD Your Household: FROZEN
Page 101 and 102: Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104: Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106: Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108: Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110: Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112: Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114: Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116: PLACE SAMPLE LABEL HERE INTERVIEWER
show all

Survey of the American Consumer - GfK MRI

Create successful ePaper yourself

Delete template?

Save as template?