Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

FOOD Page 96 PACKAGED DINNERS & SIDE DISHES (MIXES OR PREPARED) Your Household: Used in Packages/ last 6 last 30 months days 811 TOTAL: ................ 00 TYPES: Microwave ............. 01 Regular. ............... 02 BRANDS: Annie’s Macaroni & Cheese 03 Betty Crocker Complete Meals ............... 04 Betty Crocker Suddenly Pasta Salad .......... 05 Bowl Appétit ............ 06 Chef Boyardee Microwavable Meals .... 07 Homestyle Bakes ........ 08 Hormel Compleats ....... 09 Knorr Pasta Sides ....... 10 Knorr Sides Plus Veggies. . 11 Kraft Deluxe Macaroni & Cheese .............. 12 Kraft Easy Mac. ......... 13 Kraft Macaroni & Cheese .. 14 Kraft Macaroni & Cheese (Kid’s Shapes) ........ 15 Kraft Macaroni & Cheese (Cheesy Alfredo, White Cheddar, Thick ’n Creamy) 16 Kraft Pasta Salad ........ 17 La Choy ............... 18 Pasta Roni ............. 19 Velveeta Shells & Cheese . 20 Store’s Own Brand ....... 21 999 OTHER (Write In) PACKAGED INSTANT POTATOES 812 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: ................ 00 TYPES: Au Gratin .............. 01 Hash Brown ............ 02 Mashed ............... 03 Scalloped .............. 04 Other ................. 05 BRANDS: Betty Crocker Au Gratin Potatoes ............. 06 Betty Crocker Homestyle Potatoes ............. 07 Betty Crocker Flavored Mashed Potatoes ...... 08 Betty Crocker Potato Buds . 09 Betty Crocker Scalloped Potatoes ............. 10 Other Betty Crocker ...... 11 Hungry Jack Mashed Potatoes ............. 12 Idahoan Potatoes ........ 13 Velveeta Potatoes ........ 14 Store’s Own Brand ....... 15 999 OTHER (Write In) DINNER MIXES AND KITS Your Household: Used in Packages/ last 6 last 30 months days 841 TOTAL: ................ 00 TYPES: Canned. ............... 01 Dry Mix. ............... 02 BRANDS: Chicken Helper. ......... 03 Del Monte Sloppy Joe Sauce ............... 04 Hamburger Helper ....... 05 Heinz Sloppy Joe Sauce .. 06 Manwich ............... 07 Not-So-Sloppy-Joe Sloppy Joe Sauce. ........... 08 Old El Paso ............ 09 Tuna Helper ............ 10 Store’s Own Brand ....... 11 999 OTHER (Write In) STUFFING MIXES AND STUFFING PRODUCTS Your Household: Used in Packages/ last 6 last 3 months months 814 TOTAL: ................ 00 KINDS: Plain (Unseasoned) ...... 01 Seasoned .............. 02 FLAVORS: Beef .................. 03 Chicken ............... 04 Cornbread ............. 05 Herb .................. 06 Pork .................. 07 Turkey. ................ 08 BRANDS: Arnold Stuffing . . . . . . . . . . . 09 Brownberry. ............ 10 Mrs. Cubbison’s ......... 11 Pepperidge Farm Stuffing . 12 Stove Top .............. 13 Store’s Own Brand ....... 14 999 OTHER (Write In) BREAD CRUMBS & COATING MIXES Your Household: Used in Packages/ last 6 last 30 months days 813 TOTAL: ................ 00 TYPES: Bread Crumbs .......... 01 Coatings ............... 02 BRANDS: Contadina. ............. 03 4C. ................... 04 Golden Dipt ............ 05 Kellogg’s Corn Flake Crumbs 06 Oven Fry for Chicken ..... 07 Oven Fry for Pork ........ 08 Progresso. ............. 09 Shake ’N Bake Original for Chicken. ............. 10 Shake ’N Bake Original for Pork ................ 11 Other Shake ’N Bake ..... 12 Zatarain’s .............. 13 Store’s Own Brand ....... 14 999 OTHER (Write In) RICE Your Household: Used in Packages/ last 6 last 30 months days 815 TOTAL: ................ 00 TYPES: Boil In Bag ............. 01 Instant ................ 02 Regular (Long Cooking) ... 03 KINDS: Brown ................. 04 White ................. 05 BRANDS: Canilla ................ 06 Carolina ............... 07 Goya. ................. 08 Mahatma .............. 09 Minute Boil-in-Bag ....... 10 Minute Instant Brown ..... 11 Minute Original .......... 12 Minute Premium ......... 13 Riceland ............... 14 Success Boil-in-Bag ...... 15 Texmati ................ 16 Uncle Ben’s Boil-in-Bag ... 17 Uncle Ben’s Fast & Natural Instant Brown Rice . . . . . . 18 Uncle Ben’s Instant Rice .. 19 Uncle Ben’s Whole Grain Brown Rice ........... 20 Uncle Ben’s Original Converted ............ 21 Store’s Own Brand ....... 22 999 OTHER (Write In) FLAVORED & SEASONED RICE Your Household: Used in Packages/ last 6 last 30 months days 816 TOTAL: ................ 00 BRANDS: Goya. ................. 01 Knorr Rice Sides ........ 02 Mahatma Rice Mixes ...... 03 Near East .............. 04 Rice-A-Roni ............ 05 Rice-A-Roni Long Grain & Wild Rice. ............ 06 Other Rice-A-Roni ....... 07 Uncle Ben’s Country Inn. .. 08 Uncle Ben’s Long Grain & Wild Rice ........... 09 Uncle Ben’s Ready Rice. .. 10 Other Uncle Ben’s ....... 11 Zatarain’s .............. 12 Store’s Own Brand ....... 13 999 OTHER (Write In)
Page 97 FOOD Your Household: FROZEN/ REFRIGERATED Used in Packages/ last 6 last 30 POTATO PRODUCTS months days 818 TOTAL: ................ 00 TYPES: French Fried Potatoes .... 01 Mashed Potatoes ........ 02 Other Potatoes .......... 03 BRANDS: Larry’s Mashed Potatoes .. 04 McCain French Fries ..... 05 McCain Roasters ........ 06 Ore-Ida Easy Fries ....... 07 Ore-Ida Frozen French Fries . 08 Ore-Ida Frozen Hash Browns 09 Ore-Ida Frozen Tater Tots. . 10 Ore-Ida Roasted. ........ 11 Ore-Ida Steam n’ Mash ... 12 Other Ore-Ida ........... 13 Shedd’s Country Crock ... 14 Simply Potatoes ......... 15 Store’s Own Brand ....... 16 999 OTHER (Write In) REFRIGERATED DINNERS, ENTREES & SIDE DISHES 825 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: ................ 00 BRANDS: Hormel ................ 01 Lloyd’s Barbecue ........ 02 Perdue ................ 03 Shedd’s Country Crock Side Dishes (Non-Potato) . 04 Tyson ................. 05 999 OTHER (Write In) FROZEN VEGETABLES 819 Your Household: Used in Packages/ last 6 last 30 months days TOTAL: ................ 00 TYPES: Box ................... 01 Plastic Bag ............. 02 KINDS: Plain .................. 03 With Sauce/Seasoning .... 04 FORMS: Single Vegetable. ........ 05 Mixed Vegetables ........ 06 BRANDS: Birds Eye .............. 07 Cascadian Farm. ........ 08 Flav-R-Pac ............. 09 Freshlike. .............. 10 Green Giant ............ 11 Goya. ................. 12 Hanover ............... 13 Libby’s ................ 14 Pictsweet .............. 15 Raley’s ................ 16 Store’s Own Brand ....... 17 999 OTHER (Write In) FROZEN MAIN COURSES Your Household: Used in Packages/ last 6 last 30 months days 821 TOTAL: ................ 00 TYPES: Low Calorie ............ 01 Regular. ............... 02 KINDS: Single Serving .......... 03 Family Size. ............ 04 BRANDS: Amy’s ................. 05 Banquet ............... 06 Contessa .............. 07 Gorton’s ............... 08 Healthy Choice. ......... 09 Hot Pockets ............ 10 Hot Pockets Croissant Crust . 11 Kashi ................. 12 Lean Cuisine Cafe Classics . 13 Lean Cuisine Entrees. .... 14 Lean Pockets ........... 15 Marie Callender’s ........ 16 Michelina’s ............. 17 On-Cor ................ 18 Stouffer’s Entrees. ....... 19 Swanson Pot Pies ....... 20 Tyson ................. 21 Weight Watchers Smart Ones ................ 22 Store’s Own Brand ....... 23 999 OTHER (Write In) FROZEN PIZZA Your Household: Used in Packages/ last 6 last 30 months days 824 TOTAL: ................ 00 BRANDS: California Pizza Kitchen ... 01 Celeste Pizza For One .... 02 DiGiorno Rising Crust Pizza 03 DiGiorno Stuffed Crust Pizza 04 Freschetta ............. 05 Healthy Choice. ......... 06 Home Run Inn .......... 07 Jack’s Naturally Rising .... 08 Jack’s Original .......... 09 Lean Cuisine ........... 10 McCain Ellio’s .......... 11 Red Baron Deep Dish Singles .............. 12 Red Baron Classic Crust .. 13 Stouffer’s French Bread Pizza 14 Tombstone Original ...... 15 Tony’s ................. 16 Tony’s Deep Dish ........ 17 Totino’s Party Pizza ...... 18 Store’s Own Brand ....... 19 999 OTHER (Write In) VEGETARIAN FROZEN BURGERS Your Household: Used in Packages/ last 6 last 30 months days 984 TOTAL: ................ 00 BRANDS: Boca Burger ............ 01 Gardenburger. .......... 02 Morningstar Farms ....... 03 999 OTHER (Write In) FROZEN COMPLETE DINNERS Your Household: Used in Number/ last 6 last 30 months days 823 TOTAL: ................ 00 TYPES: Low Calorie ............ 01 Regular. ............... 02 KINDS: Single Serving .......... 03 Family Size. ............ 04 BRANDS: Banquet Crock-Pot Classics . 05 Other Banquet .......... 06 Bertolli ................ 07 Birds Eye Voila! ......... 08 Boston Market Frozen Meal 09 Healthy Choice Complete Meals ............... 10 Kid Cuisine ............. 11 Lean Cuisine ........... 12 Marie Callender’s ........ 13 Michelina’s ............. 14 Stouffer’s Corner Bistro. ... 15 Stouffer’s Dinners ........ 16 Stouffer’s Easy Express ... 17 Swanson Hungry-Man .... 18 Other Swanson. ......... 19 Weight Watchers Smart Ones ................ 20 Store’s Own Brand ....... 21 999 OTHER (Write In) FROZEN HOT SNACKS Your Household: Used in Packages/ last 6 last 30 months days 822 TOTAL: ................ 00 BRANDS: Asian Sensations ........ 01 Bagel Bites ............. 02 Farm Rich Cheese Sticks. . 03 Other Farm Rich Snacks .. 04 Poppers ............... 05 SuperPretzel. ........... 06 T.G.I. Friday’s ........... 07 Totino’s Pizza Rolls. ...... 08 White Castle Hamburgers . 09 Store’s Own Brand ....... 10 999 OTHER (Write In) Your Household: GRAVY/SAUCE Used in Packages or MIXES AND last 6 containers/ COOKING SAUCES months last 30 days 842 TOTAL: ................ 00 TYPES: Dry gravy mixes ......... 01 Liquid gravy (ready to heat) . 02 Other sauce mixes ....... 03 BRANDS: Campbell’s ............. 04 Durkee ................ 05 Franco-American ........ 06 French’s ............... 07 Gravy Master ........... 08 Heinz ................. 09 Knorr ................. 10 Lawry’s ................ 11 McCormick ............. 12 Pioneer. ............... 13 Store’s Own Brand ....... 14 999 OTHER (Write In)
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label C Interview # D (1-6) 1 7 NAM
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Page 1 INSTRUCTIONS In order that y
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Page 3 HEALTH AND BEAUTY AIDS TOOTH
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Page 5 HEALTH AND BEAUTY AIDS PERSO
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Page 7 HEALTH AND BEAUTY AIDS You P
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Page 9 HEALTH AND BEAUTY AIDS SANIT
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Page 11 HEALTH AIDS You Personally:
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Page 13 HEALTH AIDS HEARTBURN, You
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Page 15 IN HOME SHOPPING/HEALTH AID
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Page 17 PRESCRIPTION DRUGS/HEALTH A
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Page 19 ARTIFICIAL SWEETENERS, GUM/
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Page 21 BEVERAGES REGULAR DOMESTIC
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Page 23 BEVERAGES COGNAC You Person
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Page 25 CARS, TRUCKS, VANS, MINIVAN
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Page 27 AUTOMOTIVE/TRAFFIC REPORTS
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Page 29 AUTOMOTIVE PRODUCTS MOTOR O
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Page 31 RESTAURANTS FAST FOOD & DRI
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Page 33 FOREIGN TRAVEL (INCLUDING A
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Page 35 HOTELS & MOTELS, PLANE TRIP
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Page 37 FINANCIAL & REAL ESTATE CRE
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Page 39 FINANCIAL & INSURANCE LIFE
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Page 41 AMOUNT SPENT ATHLETIC SHOES
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Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 101 and 102: Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104: Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106: Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108: Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110: Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112: Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114: Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116: PLACE SAMPLE LABEL HERE INTERVIEWER
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Survey of the American Consumer - GfK MRI

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