Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
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Page 67<br />
TELEVISION VIEWING<br />
TELEVISION<br />
1. How many times a week 2. Did you watch 3. If you watched 4. If you watched <strong>the</strong> program<br />
VIEWING<br />
do you usually watch <strong>the</strong> <strong>the</strong> program <strong>the</strong> program yesterday, where did you<br />
(Continued) following programs? yesterday (if yesterday, how watch it?<br />
today is Sunday much attention<br />
68M or Monday, did were you paying?<br />
you watch <strong>the</strong><br />
program on<br />
Friday)?<br />
LATE EVENING WEEKDAY NEWS PROGRAMS<br />
Your Someone Some-<br />
Own Else’s Hotel/ where<br />
None 1 2 3 4 5 Yes Full Most Some Home Home Motel Else<br />
01 ABC (local TV news) ........... <br />
02 CBS (local TV news) ........... <br />
03 CW (local TV news) ............ <br />
04 FOX (local TV news) ........... <br />
05 NBC (local TV news) ........... <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
LATE NIGHT SHOWS<br />
06 ABC News: Nightline ........... <br />
07 ABC World News Now .......... <br />
08 All Night–Dateline ............. <br />
09 All Night–In Wine Country-Friday. . <br />
10 All Night–Jimmy Fallon ......... <br />
11 All Night–Meet <strong>the</strong> Press ........ <br />
12 All Night–Strike Force-Saturday. .. <br />
13 All Night–Tonight Show ......... <br />
14 CBS Up To The Minute ......... <br />
15 Charlie Rose ................. <br />
16 Jimmy Kimmel Live ............ <br />
17 Last Call with Carson Daly. ...... <br />
18 The Late Late Show with Craig<br />
Ferguson .................. <br />
19 Late Night with Jimmy Fallon ..... <br />
20 Late Show with David Letterman. . <br />
21 Poker After Dark .............. <br />
22 Tavis Smiley. ................. <br />
23 The Tonight Show with Jay Leno .. <br />
X 1 2 3 4 5 6 8 9 0 5 1 2 4<br />
1. Did you watch any 2. If you watched <strong>the</strong> program 3. If you watched <strong>the</strong> program in <strong>the</strong> past 12<br />
SEASONAL SPORTS program when it was in <strong>the</strong> past 12 months, how months, where did you watch it? (Check as<br />
shown on television in much attention were you many as apply.)<br />
<strong>the</strong> past 12 months? paying?<br />
68N Your Own Someone Bar/ Somewhere<br />
Yes Full Most Some Home Else’s Home Hotel/Motel Restaurant Else<br />
BASEBALL<br />
03 FOX Baseball Divisional Play<strong>of</strong>fs ........ <br />
04 FOX Major League Baseball World Series <br />
05 FOX National League Championship. .... <br />
01<br />
02<br />
ABC Little League World Series ........<br />
FOX <strong>American</strong> League Championship ...<br />
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BASKETBALL<br />
08 ABC WNBA Championship Finals ....... <br />
09 ABC WNBA Play<strong>of</strong>fs ................. <br />
10 CBS NCAA Men’s Basketball Tournament . <br />
06<br />
07<br />
ABC NBA Finals ....................<br />
ABC NBA Play<strong>of</strong>fs ...................<br />
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FOOTBALL<br />
13 CBS NFL Pre-Season Games. ......... <br />
14 FOX NFC-NFL Football Play<strong>of</strong>fs ........ <br />
15 FOX NFL Pre-Season Games .......... <br />
11<br />
12<br />
AFC/NFC Pro Bowl Game .............<br />
CBS AFC-NFL Football Play<strong>of</strong>fs ........<br />
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HOCKEY<br />
18 NBC NHL Stanley Cup Finals ........... <br />
16<br />
17<br />
NBC NHL Hockey Play<strong>of</strong>fs. ............<br />
NBC NHL Hockey Regular Season Games .<br />
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SOCCER<br />
19 ABC Major League Soccer Final ........ <br />
6 8 9 0 5 1 2 3 4<br />
ANNUAL SPORTS<br />
EVENTS/SPECIALS<br />
1. Did you watch any program when it was<br />
shown on television in <strong>the</strong> past 12<br />
months?<br />
2. If you watched any program in <strong>the</strong> past 12<br />
months, where did you watch it? (Check as<br />
many as apply.)<br />
68P<br />
Watched<br />
Past 12<br />
months Where Watched<br />
Your Someone Some-<br />
Own Else’s where<br />
Yes Home Home Else<br />
AUTO RACING<br />
03 Indianapolis 500 . . . . . . . . . . . . . . . . . . . . <br />
04 Indianapolis 500 Pre-Race Show ....... <br />
05 IndyCar Series . . . . . . . . . . . . . . . . . . . . . <br />
01<br />
02<br />
ABC NASCAR Countdown ............ <br />
CBS Auto Racing . . . . . . . . . . . . . . . . . . . <br />
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6 5 1 4<br />
1. Did you watch any program when it was<br />
shown on television in <strong>the</strong> past 12<br />
months?<br />
2. If you watched any program in <strong>the</strong> past 12<br />
months, where did you watch it? (Check as<br />
many as apply.)<br />
Watched<br />
Past 12<br />
months Where Watched<br />
Your Someone Some-<br />
Own Else’s where<br />
Yes Home Home Else<br />
AUTO RACING (Continued)<br />
06 Monster Truck Jam World Finals ........ <br />
07 NASCAR Daytona 500 ............... <br />
08 NASCAR Nationwide Series ........... <br />
09 NASCAR Sprint Cup Series on ABC . . . . <br />
10 NASCAR Sprint Cup Series on FOX . . . . <br />
6 5 1 4
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