Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
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Page 107<br />
HOUSEHOLD PRODUCTS<br />
FURNITURE POLISH<br />
916<br />
Your Household:<br />
Used in Containers/<br />
last 6 last 6<br />
months months<br />
TOTAL: ................ 00<br />
TYPES:<br />
Aerosol ................ 01<br />
Liquid ................. 02<br />
Oil. ................... 03<br />
BRANDS:<br />
Behold ................ 04<br />
Behold Lemon .......... 05<br />
Endust ................ 06<br />
Favor ................. 07<br />
Old English. ............ 08<br />
Orange Glo. ............ 09<br />
Pledge Natural Beauty (Lemon) 10<br />
Pledge Clean and Dust ... 11<br />
Pledge Extra Moisturizing . 12<br />
Pledge Multi Surface ..... 13<br />
Pledge Revitalizing Oil ... 14<br />
O<strong>the</strong>r Pledge ........... 15<br />
Scott’s Liquid Gold ....... 16<br />
Swiffer Dust & Shine ..... 17<br />
Store’s Own Brand ....... 18<br />
999<br />
OTHER (Write In)<br />
FLOOR CLEANER,<br />
WAX & POLISH<br />
Your Household:<br />
Used in Containers/<br />
last 6 last 6<br />
months months<br />
917<br />
TOTAL: ................ 00<br />
TYPES:<br />
Cleaner. ............... 01<br />
One Step Clean & Shine .. 02<br />
Polish ................. 03<br />
Liquid Wax ............. 04<br />
BRANDS:<br />
Armstrong Floor Cleaner .. 05<br />
Armstrong Once & Done .. 06<br />
Clorox Ready Mop Liquid. . 07<br />
Mop & Glo Triple Action ... 08<br />
Mop & Glo Wood Floor<br />
Cleaner .............. 09<br />
Murphy’s Oil Soap ....... 10<br />
Pledge Multi Surface Floor<br />
Wet Wipes. ........... 11<br />
Pledge Wood Floor Cleaner 12<br />
Swiffer Sweeper ......... 13<br />
Swiffer Wet Jet .......... 14<br />
999<br />
OTHER (Write In)<br />
Used for: 918-0<br />
Conventional/Regular Floor 1<br />
No Wax Floor .......... 2<br />
ENVIRONMENTALLY<br />
FRIENDLY/“GREEN”<br />
PRODUCTS<br />
Your Household:<br />
Used in last<br />
6 months<br />
992-0<br />
TOTAL: ..................... 1<br />
Recycled-Content Paper Products:<br />
Facial Tissues. .............. 2<br />
Paper Napkins .............. 3<br />
Paper Plates. ............... 4<br />
Paper Towels ............... 5<br />
Toilet Paper. ................ 6<br />
O<strong>the</strong>r ..................... 7<br />
Non-Toxic/Biodegradable Products: 993-0<br />
All Purpose Household Cleaner .. 1<br />
Dish Washing Liquid/Detergent .. 2<br />
Glass/Surface Cleaners ....... 3<br />
Laundry Detergent ........... 4<br />
O<strong>the</strong>r ..................... 5<br />
Light Bulbs .................. 6<br />
CARPET AND<br />
RUG CLEANERS<br />
Your Household:<br />
Used in Containers/<br />
last 6 last 6<br />
months months<br />
919<br />
TOTAL: ................ 00<br />
TYPES:<br />
Liquid ................. 01<br />
Spray (pump or aerosol). .. 02<br />
Powder/Granules ........ 03<br />
KINDS:<br />
Whole Room. ........... 04<br />
Spot Cleaner ........... 05<br />
BRANDS:<br />
Bissell. ................ 06<br />
409 Carpet Cleaner ...... 07<br />
Resolve High-Traffic ...... 08<br />
Resolve Pet Stain and<br />
Odor Cleaner ......... 09<br />
Resolve Spot Magic Stain<br />
Cleaner .............. 10<br />
O<strong>the</strong>r Resolve .......... 11<br />
Woolite . . . . . . . . . . . . . . . . . 12<br />
Store’s Own Brand ....... 13<br />
999<br />
OTHER (Write In)<br />
AIR FRESHENERS,<br />
CARPET & ROOM<br />
DEODORIZERS<br />
Your Household:<br />
Used in Containers/<br />
last 6 last 3<br />
months months<br />
920<br />
TOTAL: ................ 00<br />
TYPES:<br />
Candles ............... 01<br />
Electric ................ 02<br />
Fan .................. 03<br />
Liquid ................. 04<br />
Potpourri. .............. 05<br />
Powder ................ 06<br />
Solid .................. 07<br />
Spray/Aerosol. .......... 08<br />
BRANDS:<br />
Air Wick Freshmatic ...... 09<br />
Air Wick Regular Spray ... 10<br />
Air Wick Scented Oil. ..... 11<br />
Air Wick Stickups ........ 12<br />
Arm & Hammer Carpet<br />
Deodorizer ........... 13<br />
Arm & Hammer Carpet<br />
Deodorizer Pet Fresh ... 14<br />
Carpet Fresh ........... 15<br />
Febreze Air Effects. ...... 16<br />
Febreze Candles ........ 17<br />
Febreze Fabric Refresher. . 18<br />
Febreze Noticeables ..... 19<br />
Glade Air Infusions. ...... 20<br />
Glade Candle ........... 21<br />
Glade Neutralizer ........ 22<br />
Glade Plug-Ins .......... 23<br />
Glade Plug-Ins Scented Oils 24<br />
Glade Carpet & Room<br />
Deodorizer ........... 25<br />
Glade Scented Oil Candle . 26<br />
Glade Sense & Spray. .... 27<br />
Glade Spray ............ 28<br />
Glade Wisp. ............ 29<br />
Lysol Disinfectant —<br />
Country Scent. ........ 30<br />
Lysol Disinfectant —<br />
Original Scent ......... 31<br />
Lysol Neutra-Air Spray .... 32<br />
Oust Air Sanitizer ........ 33<br />
Renuzit Adjustables ...... 34<br />
Yankee Candle .......... 35<br />
Store’s Own Brand ....... 36<br />
999<br />
OTHER (Write In)<br />
SOAP &<br />
DETERGENTS FOR<br />
REGULAR LAUNDRY<br />
Your Household:<br />
Used in Washloads/<br />
last 6 last 7<br />
months days<br />
921<br />
TOTAL: ................ 00<br />
FORMS:<br />
Liquid ................. 01<br />
Powder ................ 02<br />
Tablets ................ 03<br />
KINDS:<br />
Ultra .................. 04<br />
Regular. ............... 05<br />
TYPES:<br />
High Efficiency (HE) ...... 06<br />
Regular (Not HE) ........ 07<br />
BRANDS:<br />
Ajax .................. 08<br />
All Free Clear ........... 09<br />
All Small & Mighty ....... 10<br />
All 2X Ultra Stainlifter ..... 11<br />
Arm & Hammer Essentials. 12<br />
Arm & Hammer Free ..... 13<br />
Arm & Hammer plus<br />
OxiClean. ............ 14<br />
Arm & Hammer (Regular) . 15<br />
Arm & Hammer with<br />
Color-Safe Bleach. ..... 16<br />
Cheer ................. 17<br />
Cheer Free & Gentle ..... 18<br />
Dreft .................. 19<br />
Dynamo ............... 20<br />
Fab ................... 21<br />
Gain with Bleach ........ 22<br />
Gain (Regular) .......... 23<br />
Purex Regular .......... 24<br />
Purex with Bleach. ....... 25<br />
Sun. .................. 26<br />
Tide with Bleach Alternative . 27<br />
Tide Coldwater .......... 28<br />
Tide Free .............. 29<br />
Tide HE ............... 30<br />
Tide Liquid ............. 31<br />
Tide Pure Essentials ..... 32<br />
Tide Simple Pleasures ... 33<br />
Tide Total Care ......... 34<br />
Tide With Bleach ........ 35<br />
Tide With Downy ........ 36<br />
Tide With Febreze ....... 37<br />
Tide (Regular) .......... 38<br />
Ultra Era ............... 39<br />
Wisk .................. 40<br />
Woolite Liquid. .......... 41<br />
Xtra. .................. 42<br />
Store’s Own Brand ....... 43<br />
999<br />
OTHER (Write In)<br />
Do You Buy Refills? 922-0<br />
Yes ................... 1<br />
No. ................... 2<br />
SPRAY STARCH<br />
Your Household:<br />
Used in Containers/<br />
last 6 last 6<br />
months months<br />
923<br />
TOTAL: ................ 00<br />
TYPES:<br />
Light .................. 01<br />
Heavy ................. 02<br />
Regular. ............... 03<br />
BRANDS:<br />
Easy-on ............... 04<br />
Faultless ............... 05<br />
Magic Finish/Magic Spray . 06<br />
Niagara. ............... 07<br />
999<br />
OTHER (Write In)
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