Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
Survey of the American Consumer - GfK MRI
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HOME IMPROVEMENTS & REMODELING,<br />
bedding, SHOPPING<br />
Your<br />
Household: Who did <strong>the</strong> work: Amount Spent<br />
HOME REMODELING<br />
Had done Yourself or $3000<br />
last 12 O<strong>the</strong>r Household Outside Under $1000- or<br />
573 months Member Contractor $1000 $2999 more<br />
Conversion <strong>of</strong> garage/attic/ 1 2 3 4 5 6<br />
basement into living space .... 01<br />
Remodel bathroom. ........... 02<br />
Remodel kitchen ............. 03<br />
Remodel bedroom ............ 04<br />
Convert room to home <strong>of</strong>fice .... 05<br />
Convert room to home <strong>the</strong>ater ... 06<br />
Remodel o<strong>the</strong>r rooms. ......... 07<br />
Add bathroom. ............... 08<br />
Add/extend garage ............ 09<br />
Add o<strong>the</strong>r rooms – exterior addition 10<br />
Add deck/porch/patio ......... 11<br />
Ro<strong>of</strong>ing. .................... 12<br />
Siding – vinyl/metal ........... 13<br />
Aluminum windows. ........... 14<br />
Clad-wood/Wood windows. ..... 15<br />
Vinyl windows. ............... 16<br />
Ceramic tile floors. ............ 17<br />
Hardwood floors .............. 18<br />
Laminate flooring ............. 19<br />
Vinyl flooring. ................ 20<br />
Carpeting ................... 21<br />
Kitchen cabinets. ............. 22<br />
Kitchen counter tops .......... 23<br />
Skylights. ................... 24<br />
Exterior doors. ............... 25<br />
Interior doors ................ 26<br />
Garage doors ................ 27<br />
Concrete or masonry work. ..... 28<br />
Swimming pool – in ground ..... 29<br />
Wall paneling ................ 30<br />
Ceramic wall tile .............. 31<br />
Did you use any environmentally friendly/“green” products in any <strong>of</strong> <strong>the</strong> above remodeling jobs?<br />
63C-0 Yes 1<br />
How many <strong>of</strong> <strong>the</strong> above remodeling jobs did you personally do?<br />
(Write in number) 574-0<br />
HOME<br />
IMPROVEMENTS<br />
Your<br />
Household: Who did <strong>the</strong> work: Amount Spent<br />
Purchased Yourself or $500<br />
last 12 O<strong>the</strong>r Household Outside Under $100- or<br />
months Member Contractor $100 $499 more<br />
575 1 2 3 4 5 6<br />
Bathroom or kitchen faucets. .... 01<br />
O<strong>the</strong>r bathroom or kitchen<br />
plumbing fixtures ........... 02<br />
Insulation for ceiling, floor, and/or<br />
walls ..................... 03<br />
Exterior light fixtures. .......... 04<br />
Interior light fixtures ........... 05<br />
Clean-air filter. ............... 06<br />
Down spouts/gutters .......... 07<br />
Yard fence .................. 08<br />
Wallpaper/covering ........... 09<br />
Exterior painting .............. 10<br />
Interior painting .............. 11<br />
Has your household used a home decorating service in <strong>the</strong> last 12 months? 576-0 Yes 1<br />
Did you use any environmentally friendly/“green” products in any <strong>of</strong> <strong>the</strong> above home<br />
improvements? 63D-0 Yes 1<br />
How many <strong>of</strong> <strong>the</strong> above improvements did you personally do? (Write in number) 577-0<br />
In <strong>the</strong> past 12 months how <strong>of</strong>ten did you have your home cleaned by:<br />
HOUSEKEEPING<br />
SERVICES Maid or Pr<strong>of</strong>essional<br />
Housekeeper Cleaning Service<br />
578-0 579-0<br />
More than once a week ............................... 1 1<br />
Once a week ....................................... 2 2<br />
2-3 times a month ................................... 3 3<br />
Once a month. ...................................... 4 4<br />
Less than once a month. .............................. 5 5<br />
In <strong>the</strong> last 12 months, have you used <strong>the</strong> following: 580-0<br />
Pr<strong>of</strong>essional carpet cleaning service .......... 1<br />
Pr<strong>of</strong>essional furniture cleaning service. ........ 2<br />
BEDDING AND<br />
BATH GOODS<br />
Page 46<br />
Your Household:<br />
bought<br />
last 12<br />
months<br />
557-0<br />
Bathmat (in tub) .................. 1<br />
Shower Curtain .................. 2<br />
Towels ......................... 3<br />
Pillowcases. ..................... 4<br />
Sheets ......................... 5<br />
Electric blankets .................. 6<br />
O<strong>the</strong>r blankets ................... 7<br />
Bedspreads ..................... 8<br />
Pillows ......................... 9<br />
Pillow shams .................... 0<br />
Comforters/quilts ................. X<br />
Dust ruffles ...................... Y<br />
Total amount spent in last 12 months:<br />
558-0<br />
Less than $50. .......... 1<br />
$50-$149 .............. 2<br />
$150+ ................. 3<br />
Who decided to make <strong>the</strong>se purchases?<br />
559-0 1 Yourself (alone or with someone else)<br />
2 Someone else<br />
559-0 2 Someone else You Personally:<br />
CONVENIENCE Shopped Times/<br />
STORES<br />
in last 6 last 30<br />
months days<br />
584<br />
STORES:<br />
AM/PM ................ 01<br />
BP/Amoco Food Mart .... 02<br />
Circle K ............... 03<br />
Citgo Quik Mart ......... 04<br />
Cumberland Farms ...... 05<br />
Exxon/Mobil On <strong>the</strong> Run .. 06<br />
Quiktrip ............... 07<br />
7-Eleven. .............. 08<br />
Sheetz ................ 09<br />
Stop-N-Go ............. 10<br />
SuperAmerica/Speedway . 11<br />
Wawa ................. 12<br />
O<strong>the</strong>r ................. 13<br />
What time <strong>of</strong> day do you usually shop at<br />
convenience stores? 585-0<br />
Morning (5 am-10 am) ........... 1<br />
Mid Day (10 am-2 pm) ........... 2<br />
Afternoon (2 pm-7 pm). .......... 3<br />
Evening (7 pm-midnight) ......... 4<br />
Which <strong>of</strong> <strong>the</strong> following items have you bought/<br />
used in a convenience store in <strong>the</strong> last 30 days?<br />
586-0<br />
Breakfast sandwich ...... 1<br />
Lunch sandwich ......... 2<br />
Hot dogs .............. 3<br />
O<strong>the</strong>r grill food .......... 4<br />
Ice cream .............. 5<br />
Candy ................ 6<br />
Snack foods ............ 7<br />
Dairy products . . . . . . . . . . . 8<br />
Bread ................. 9<br />
O<strong>the</strong>r bakery items ...... 0<br />
C<strong>of</strong>fee-Brewed .......... X<br />
Milk .................. Y<br />
704-0<br />
S<strong>of</strong>t drinks – bottle/can ... 1<br />
S<strong>of</strong>t drinks – fountain ..... 2<br />
Juice drinks ............ 3<br />
Beer .................. 4<br />
Frozen beverage ........ 5<br />
Cigarettes ............. 6<br />
Lottery tickets. .......... 7<br />
Non-prescription drug/OTC 8<br />
ATM/Financial services ... 9<br />
Gas .................. 0<br />
O<strong>the</strong>r (non-food) ........ X<br />
How much money did you personally spend<br />
in convenience stores in <strong>the</strong> last 30 days?<br />
Amount Spent $_ _______________ 587-0