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Survey of the American Consumer - GfK MRI

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HOME IMPROVEMENTS & REMODELING,<br />

bedding, SHOPPING<br />

Your<br />

Household: Who did <strong>the</strong> work: Amount Spent<br />

HOME REMODELING<br />

Had done Yourself or $3000<br />

last 12 O<strong>the</strong>r Household Outside Under $1000- or<br />

573 months Member Contractor $1000 $2999 more<br />

Conversion <strong>of</strong> garage/attic/ 1 2 3 4 5 6<br />

basement into living space .... 01<br />

Remodel bathroom. ........... 02<br />

Remodel kitchen ............. 03<br />

Remodel bedroom ............ 04<br />

Convert room to home <strong>of</strong>fice .... 05<br />

Convert room to home <strong>the</strong>ater ... 06<br />

Remodel o<strong>the</strong>r rooms. ......... 07<br />

Add bathroom. ............... 08<br />

Add/extend garage ............ 09<br />

Add o<strong>the</strong>r rooms – exterior addition 10<br />

Add deck/porch/patio ......... 11<br />

Ro<strong>of</strong>ing. .................... 12<br />

Siding – vinyl/metal ........... 13<br />

Aluminum windows. ........... 14<br />

Clad-wood/Wood windows. ..... 15<br />

Vinyl windows. ............... 16<br />

Ceramic tile floors. ............ 17<br />

Hardwood floors .............. 18<br />

Laminate flooring ............. 19<br />

Vinyl flooring. ................ 20<br />

Carpeting ................... 21<br />

Kitchen cabinets. ............. 22<br />

Kitchen counter tops .......... 23<br />

Skylights. ................... 24<br />

Exterior doors. ............... 25<br />

Interior doors ................ 26<br />

Garage doors ................ 27<br />

Concrete or masonry work. ..... 28<br />

Swimming pool – in ground ..... 29<br />

Wall paneling ................ 30<br />

Ceramic wall tile .............. 31<br />

Did you use any environmentally friendly/“green” products in any <strong>of</strong> <strong>the</strong> above remodeling jobs?<br />

63C-0 Yes 1<br />

How many <strong>of</strong> <strong>the</strong> above remodeling jobs did you personally do?<br />

(Write in number) 574-0<br />

HOME<br />

IMPROVEMENTS<br />

Your<br />

Household: Who did <strong>the</strong> work: Amount Spent<br />

Purchased Yourself or $500<br />

last 12 O<strong>the</strong>r Household Outside Under $100- or<br />

months Member Contractor $100 $499 more<br />

575 1 2 3 4 5 6<br />

Bathroom or kitchen faucets. .... 01<br />

O<strong>the</strong>r bathroom or kitchen<br />

plumbing fixtures ........... 02<br />

Insulation for ceiling, floor, and/or<br />

walls ..................... 03<br />

Exterior light fixtures. .......... 04<br />

Interior light fixtures ........... 05<br />

Clean-air filter. ............... 06<br />

Down spouts/gutters .......... 07<br />

Yard fence .................. 08<br />

Wallpaper/covering ........... 09<br />

Exterior painting .............. 10<br />

Interior painting .............. 11<br />

Has your household used a home decorating service in <strong>the</strong> last 12 months? 576-0 Yes 1<br />

Did you use any environmentally friendly/“green” products in any <strong>of</strong> <strong>the</strong> above home<br />

improvements? 63D-0 Yes 1<br />

How many <strong>of</strong> <strong>the</strong> above improvements did you personally do? (Write in number) 577-0<br />

In <strong>the</strong> past 12 months how <strong>of</strong>ten did you have your home cleaned by:<br />

HOUSEKEEPING<br />

SERVICES Maid or Pr<strong>of</strong>essional<br />

Housekeeper Cleaning Service<br />

578-0 579-0<br />

More than once a week ............................... 1 1<br />

Once a week ....................................... 2 2<br />

2-3 times a month ................................... 3 3<br />

Once a month. ...................................... 4 4<br />

Less than once a month. .............................. 5 5<br />

In <strong>the</strong> last 12 months, have you used <strong>the</strong> following: 580-0<br />

Pr<strong>of</strong>essional carpet cleaning service .......... 1<br />

Pr<strong>of</strong>essional furniture cleaning service. ........ 2<br />

BEDDING AND<br />

BATH GOODS<br />

Page 46<br />

Your Household:<br />

bought<br />

last 12<br />

months<br />

557-0<br />

Bathmat (in tub) .................. 1<br />

Shower Curtain .................. 2<br />

Towels ......................... 3<br />

Pillowcases. ..................... 4<br />

Sheets ......................... 5<br />

Electric blankets .................. 6<br />

O<strong>the</strong>r blankets ................... 7<br />

Bedspreads ..................... 8<br />

Pillows ......................... 9<br />

Pillow shams .................... 0<br />

Comforters/quilts ................. X<br />

Dust ruffles ...................... Y<br />

Total amount spent in last 12 months:<br />

558-0<br />

Less than $50. .......... 1<br />

$50-$149 .............. 2<br />

$150+ ................. 3<br />

Who decided to make <strong>the</strong>se purchases?<br />

559-0 1 Yourself (alone or with someone else)<br />

2 Someone else<br />

559-0 2 Someone else You Personally:<br />

CONVENIENCE Shopped Times/<br />

STORES<br />

in last 6 last 30<br />

months days<br />

584<br />

STORES:<br />

AM/PM ................ 01<br />

BP/Amoco Food Mart .... 02<br />

Circle K ............... 03<br />

Citgo Quik Mart ......... 04<br />

Cumberland Farms ...... 05<br />

Exxon/Mobil On <strong>the</strong> Run .. 06<br />

Quiktrip ............... 07<br />

7-Eleven. .............. 08<br />

Sheetz ................ 09<br />

Stop-N-Go ............. 10<br />

SuperAmerica/Speedway . 11<br />

Wawa ................. 12<br />

O<strong>the</strong>r ................. 13<br />

What time <strong>of</strong> day do you usually shop at<br />

convenience stores? 585-0<br />

Morning (5 am-10 am) ........... 1<br />

Mid Day (10 am-2 pm) ........... 2<br />

Afternoon (2 pm-7 pm). .......... 3<br />

Evening (7 pm-midnight) ......... 4<br />

Which <strong>of</strong> <strong>the</strong> following items have you bought/<br />

used in a convenience store in <strong>the</strong> last 30 days?<br />

586-0<br />

Breakfast sandwich ...... 1<br />

Lunch sandwich ......... 2<br />

Hot dogs .............. 3<br />

O<strong>the</strong>r grill food .......... 4<br />

Ice cream .............. 5<br />

Candy ................ 6<br />

Snack foods ............ 7<br />

Dairy products . . . . . . . . . . . 8<br />

Bread ................. 9<br />

O<strong>the</strong>r bakery items ...... 0<br />

C<strong>of</strong>fee-Brewed .......... X<br />

Milk .................. Y<br />

704-0<br />

S<strong>of</strong>t drinks – bottle/can ... 1<br />

S<strong>of</strong>t drinks – fountain ..... 2<br />

Juice drinks ............ 3<br />

Beer .................. 4<br />

Frozen beverage ........ 5<br />

Cigarettes ............. 6<br />

Lottery tickets. .......... 7<br />

Non-prescription drug/OTC 8<br />

ATM/Financial services ... 9<br />

Gas .................. 0<br />

O<strong>the</strong>r (non-food) ........ X<br />

How much money did you personally spend<br />

in convenience stores in <strong>the</strong> last 30 days?<br />

Amount Spent $_ _______________ 587-0

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