Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

TELEPHONES/TELEPHONE CALLS/CELLULAR/MOBILE OPINIONS Page 54 HOUSEHOLD TELEPHONE AND ACCESSORIES Your Household Owns Bought last 12 months 669 1 2 In-Home Telephone: ..... M M 01 Types: Cordless. ............. M M 02 Corded (Rotary/Touchtone) M M 03 Brands: AT&T ................ M M 04 General Electric ........ M M 05 Motorola .............. M M 06 Panasonic ............ M M 07 Radio Shack. .......... M M 08 Uniden ............... M M 09 Vtech ................ M M 10 Other ................ M M 11 Telephone Accessories: Answering Machine ..... M M 12 Pager/Beeper. ......... M M 13 Telephone Headset ..... M M 14 Amount spent on Telephones and Accessories last 12 months: 670-0 $1 - $99 ...................... M 1 $100 - $199 ................... M 2 $200 or more .................. M 3 Which of the following services is your household using? Call forwarding. ................ M 4 Call return .................... M 5 Call waiting ................... M 6 Caller ID. ..................... M 7 Repeat dialing ................. M 8 Three-way calling. .............. M 9 Voice messaging/Voice mail ...... M 0 Where did you purchase your last phone? 671-0 Department Store ............... M 1 Discount Store. ................. M 2 Electronics Store ................ M 3 Internet/Online. ................. M 4 Other ......................... M 5 CELLULAR/ MOBILE OPINIONS COLLECT CALLS Did you personally make a collect call in the last 6 months? 65A-0 Yes M 1 No M 2 If yes, how many calls did you make? 65C-0 (Write in number) Service used: 65E-0 1-800-CALL-ATT. .................. M 1 1-800-Collect. .................. M 2 Operator Assistance ................ M 3 Other_____________________________ M 4 (Write In) Used for: Local calls.. . . . . . . . . . . . . . . . . . . . . . . . M 5 Long distance calls .. . . . . . . . . . . . . . . . . M 6 LOCAL CALLS (Personal calls only) Average monthly local phone bill: 62T-0 $11-$15 ....................... M 1 $16-$25 ....................... M 2 $26-$59 ....................... M 3 $60-$99 ....................... M 4 $100 or more ................... M 5 Which of the following local phone services are used? 62V-0 AT&T ......................... M 1 Comcast ...................... M 2 Cox .......................... M 3 MCI .......................... M 4 Qwest ........................ M 5 Time Warner ................... M 6 Verizon. ....................... M 7 Vonage ....................... M 8 Other_________________________ M 9 (Write In) Write in the number of local calls you made in last 30 days: 62X-0 (Write in number) Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes closest to how you feel. DISAGREE AGREE 61K Completely Somewhat Somewhat Completely 1 2 3 4 1. I carry my cell phone everywhere I go. ........... 01 2. I will always keep a household (landline) telephone, no matter how much cell phone service improves. 02 3. I am frequently annoyed at people talking too loudly on their cell phones in public places. ..... 03 4. I only answer my cell phone when I know who is calling. 04 5. I often use my cell phone to make phone calls from my home. .. .............................. 05 6. The primary reason I have my cell phone is for safety. .. ................................. 06 7. Sometimes my cell phone makes me feel like I’m too available. . ......................... 07 8. Cell phones are too complicated these days. ...... 08 How important to you are the following features when choosing a mobile phone service provider? 61M Not Somewhat Very Important Important Important LONG DISTANCE CALLS (Personal calls only) Average monthly long distance bill: 672-0 $11-$15 .......................... M 1 $16-$25 .......................... M 2 $26-$59 .......................... M 3 $60-$99 .......................... M 4 $100 or more ...................... M 5 Which of the following long distance services are used? 653-0 673-0 10-10-220. ........................ M 1 AT&T ............................ M 2 Comcast .......................... M 3 Cox. ............................. M 4 IDT Long Distance .................. M 5 MCI. ............................. M 6 Qwest ............................ M 7 Sprint ............................ M 8 Time Warner. ...................... M 9 Verizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . M 0 Vonage ........................... M X Other______________________________ M Y (Write In) Write in the number of long distance calls you made in last 30 days: 503 Within the United States_______________ 01 To a foreign country__________________ 02 TELEPHONE CALLING CARDS/ PRE-PAID CARDS Please check the telephone calling cards you have (in your own name) and check which cards you acquired in the last 12 months: You Personally: Acquired last 12 Have months 674 1 2 AT&T .................... M M 01 MCI ..................... M M 02 Sprint .................... M M 03 Other ..................... M M 04 Using your calling card, what is the average number of calls you personally make each month for: 675 Business _ ____________________________ 01 (Write in Number) Personal______________________________ 02 (Write in Number) Have you purchased or refilled a pre-paid calling card in the last 12 months? 677-0 Yes M 1 800/ TOLL FREE TELEPHONE CALLS 678-0 Did you personally make a phone call to an 800 or toll free number in the last 6 months? Yes M 1 No M 2 If yes, how many calls did you make? ______________679-0 (Write in Number) 1 2 3 1. Customer Service ...................... 01 2. Phone Models Available ................. 02 3. Service Coverage Area .................. 03 4. Service Plans Available. ................. 04
Page 55 cellular/mobile PHONES CELLULAR/ MOBILE PHONES/ SMARTPHONES You Personally: 705-0 Have a working cellular/mobile phone. ... M 1 Purchased/obtained last 12 months ..... M 2 Working cell phones you personally: Use most Other working often cell phone(s) 709 (choose one) Handset Brands: 1 2 Apple iPhone .......... M M 01 BlackBerry ............ M M 02 HTC ................. M M 03 Kyocera .............. M M 04 LG .................. M M 05 Motorola. ............. M M 06 Nexus One. ........... M M 07 Nokia ................ M M 08 Palm. ................ M M 09 Samsung ............. M M 10 Sanyo. ............... M M 11 Sony Ericsson ......... M M 12 T-Mobile .............. M M 13 Other ................ M M 14 Used For: Business ............. M M 15 Personal. ............. M M 16 Please answer the following questions about the one cell phone you personally use most often: Plan Types: 61G-0 Individual Plan ....................... M 1 Family or Shared Plan ................. M 2 Corporate Plan ...................... M 3 Mobile Service Agreement Types: Monthly Plan with Contract ............. M 4 Monthly Plan with No Contract .......... M 5 Prepaid ............................ M 6 Average Monthly Bill: $ 1-$24 ............................ M 7 $25-$49 ............................ M 8 $50-$74 ............................ M 9 $75-$99 ............................ M 0 $100-$199 .......................... M X $200+ ............................. M Y CELLULAR/ MOBILE PHONES/ SMARTPHONES (Continued) Amount spent on cellular phone purchase, last 12 months: $ 61F-0 (Write in Amount) Where Purchased: 707-0 Online/Internet. .................... M 1 Electronics Store ................... M 2 Department Store .................. M 3 Discount Store ..................... M 4 Wholesale/Club Store ............... M 5 Carrier-owned Store ................ M 6 Other ............................. M 7 Personally Cell Phone Used last Has 30 days 708 Communication Features: 1 2 Phone. ................. M M 01 Voicemail ............... M M 02 Email .................. M M 03 Instant Messenger (IM) .... M M 04 Text Messaging .......... M M 05 Picture Messaging ........ M M 06 Walkie-Talkie/“Push-to-Talk”. M M 07 Media Features: Camera ................ M M 08 FM Radio ............... M M 09 Games ................. M M 10 MP3 Player. ............. M M 11 Video Player. ............ M M 12 Video Recorder .......... M M 13 Web/Internet Access ...... M M 14 Other Features: Address Book. ........... M M 15 Alarm Clock ............. M M 16 Bluetooth ............... M M 17 Calendar/Organizer ....... M M 18 GPS/Navigation . . . . . . . . . . . M M 19 Keypad (Full Alphabet/ Qwerty) ............ M M 20 View Spreadsheets/ Text Documents . . . . . . . . . M M 21 Create/Edit Spreadsheets/ Text Documents . . . . . . . . . M M 22 Speakerphone ........... M M 23 Voice Activated Dialing. .... M M 24 WiFi ................... M M 25 CELLULAR/ MOBILE PHONES/ SMARTPHONES (Continued) Which, if any, of the following things did you do using your cellular phone in the last 30 days? 62Z-0 Visited a search engine .............. M 1 Visited a website for News ............ M 2 Visited a website for Sports ........... M 3 Visited a website for Weather. ......... M 4 Visited a website for Entertainment Information ...................... M 5 Visited a website for Financial Information M 6 Visited a website for Maps/Directions ...... M 7 Visited a website for other Local Information . M 8 Visited a Social Networking website ....... M 9 Searched for information about a product. M 0 Visited any other website . . . . . . . . . . . . . . M X 61H-0 Used Text Messaging to communicate with friends or family .................. M 1 Used Text Messaging to vote in a contest, make a choice, or give an opinion .... M 2 Looked at an advertisement sent with Text Message .................... M 3 Used Text Messaging to respond to an advertisement or make a purchase ... M 4 Signed up for a Text Message “alert” service M 5 Received a Text Message “alert” ....... M 6 Redeemed a mobile coupon .......... M 7 Watched a video clip ................ M 8 Watched a downloaded or streamed TV program. ..................... M 9 Watched live television .............. M 0 Watched a full length movie. .......... M X Watched other video ................ M Y 61J-0 Listened to a podcast. ............... M 1 Listened to music. .................. M 2 Downloaded a song. ................ M 3 Downloaded a ringtone .............. M 4 Downloaded wallpaper. .............. M 5 Downloaded a game ................ M 6 Downloaded an application ........... M 7 Called directory assistance ........... M 8 Please indicate how much you AGREE or DISAGREE with each of DISAGREE AGREE CELLULAR/ the following statements by checking the box that comes closest MOBILE OPINIONS Completely Somewhat Somewhat Completely to how you feel. 62H 1 2 3 4 1. I understand how to use most of the features on my cell phone. ................................... 01 2. Having one mobile device that can do everything is very convenient. ............................... 02 3. There are some features on my cell phone I’d like to use, but I don’t know how to use them. ............. 03 4. I just want to use my cell phone to make and receive calls and don’t care about any other features. ....... 04 5. I think of my mobile phone as a source of entertainment. ........................................ 05 6. My cell phone is an extension of my personality. ............................................... 06 7. I enjoy customizing the look and sound of my cell phone. ........................................ 07 8. I would be willing to receive advertisements on my cell phone in exchange for services, like live TV or Text Messaging.. .................................................................... 08 9. I would be willing to pay a monthly subscription fee to receive live TV on my cell phone. ................ 09 10. I would be willing to receive advertisements on my cell phone in exchange for lower monthly costs. . ...... 10 11. I expect the quality of video on my cell phone to be as good as that on my TV. ....................... 11 12. Advertisements on cell phones are annoying. ................................................. 12 13. I am interested in watching video clips on my cell phone. ........................................ 13 14. I am interested in watching live TV on my cell phone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 15. Text messaging is an important part of my daily life. . ........................................... 15 16. I would use Text Messaging if I knew how to do it. . ............................................. 16 17. I would use Text Messaging more often, if it were easier to type the messages. . ...................... 17 18. I would use Text Messaging more often, if it were less expensive. . ................................. 18 19. I would use the Internet on my cell phone more often, if it were less expensive. ....................... 19 20. I would use the Internet on my cell phone more often, if the websites loaded more easily. ............... 20 21. I would use the Internet on my cell phone more often, if the screen were easier to read. ................ 21
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label C Interview # D (1-6) 1 7 NAM
Page 3 and 4:
Page 1 INSTRUCTIONS In order that y
Page 5 and 6: Page 3 HEALTH AND BEAUTY AIDS TOOTH
Page 7 and 8: Page 5 HEALTH AND BEAUTY AIDS PERSO
Page 9 and 10: Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: Page 11 HEALTH AIDS You Personally:
Page 15 and 16: Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18: Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22: Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24: Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26: Page 23 BEVERAGES COGNAC You Person
Page 27 and 28: Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47 and 48: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 49 and 50: Page 47 CAMERAS, FILM, SHOPPING, GI
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55: Page 53 SPORTS You Personally: HOW
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100: Page 97 FOOD Your Household: FROZEN
Page 101 and 102: Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104: Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106: Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108:
Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110:
Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112:
Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114:
Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116:
PLACE SAMPLE LABEL HERE INTERVIEWER
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Survey of the American Consumer - GfK MRI

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