Survey of the American Consumer - GfK MRI

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$more children enjoy math than reading & writing - GfK MRI$

HOME IMPROVEMENTS & REMODELING, bedding, SHOPPING Your Household: Who did the work: Amount Spent HOME REMODELING Had done Yourself or $3000 last 12 Other Household Outside Under $1000- or 573 months Member Contractor $1000 $2999 more Conversion of garage/attic/ 1 2 3 4 5 6 basement into living space .... 01 Remodel bathroom. ........... 02 Remodel kitchen ............. 03 Remodel bedroom ............ 04 Convert room to home office .... 05 Convert room to home theater ... 06 Remodel other rooms. ......... 07 Add bathroom. ............... 08 Add/extend garage ............ 09 Add other rooms – exterior addition 10 Add deck/porch/patio ......... 11 Roofing. .................... 12 Siding – vinyl/metal ........... 13 Aluminum windows. ........... 14 Clad-wood/Wood windows. ..... 15 Vinyl windows. ............... 16 Ceramic tile floors. ............ 17 Hardwood floors .............. 18 Laminate flooring ............. 19 Vinyl flooring. ................ 20 Carpeting ................... 21 Kitchen cabinets. ............. 22 Kitchen counter tops .......... 23 Skylights. ................... 24 Exterior doors. ............... 25 Interior doors ................ 26 Garage doors ................ 27 Concrete or masonry work. ..... 28 Swimming pool – in ground ..... 29 Wall paneling ................ 30 Ceramic wall tile .............. 31 Did you use any environmentally friendly/“green” products in any of the above remodeling jobs? 63C-0 Yes 1 How many of the above remodeling jobs did you personally do? (Write in number) 574-0 HOME IMPROVEMENTS Your Household: Who did the work: Amount Spent Purchased Yourself or $500 last 12 Other Household Outside Under $100- or months Member Contractor $100 $499 more 575 1 2 3 4 5 6 Bathroom or kitchen faucets. .... 01 Other bathroom or kitchen plumbing fixtures ........... 02 Insulation for ceiling, floor, and/or walls ..................... 03 Exterior light fixtures. .......... 04 Interior light fixtures ........... 05 Clean-air filter. ............... 06 Down spouts/gutters .......... 07 Yard fence .................. 08 Wallpaper/covering ........... 09 Exterior painting .............. 10 Interior painting .............. 11 Has your household used a home decorating service in the last 12 months? 576-0 Yes 1 Did you use any environmentally friendly/“green” products in any of the above home improvements? 63D-0 Yes 1 How many of the above improvements did you personally do? (Write in number) 577-0 In the past 12 months how often did you have your home cleaned by: HOUSEKEEPING SERVICES Maid or Professional Housekeeper Cleaning Service 578-0 579-0 More than once a week ............................... 1 1 Once a week ....................................... 2 2 2-3 times a month ................................... 3 3 Once a month. ...................................... 4 4 Less than once a month. .............................. 5 5 In the last 12 months, have you used the following: 580-0 Professional carpet cleaning service .......... 1 Professional furniture cleaning service. ........ 2 BEDDING AND BATH GOODS Page 46 Your Household: bought last 12 months 557-0 Bathmat (in tub) .................. 1 Shower Curtain .................. 2 Towels ......................... 3 Pillowcases. ..................... 4 Sheets ......................... 5 Electric blankets .................. 6 Other blankets ................... 7 Bedspreads ..................... 8 Pillows ......................... 9 Pillow shams .................... 0 Comforters/quilts ................. X Dust ruffles ...................... Y Total amount spent in last 12 months: 558-0 Less than $50. .......... 1 $50-$149 .............. 2 $150+ ................. 3 Who decided to make these purchases? 559-0 1 Yourself (alone or with someone else) 2 Someone else 559-0 2 Someone else You Personally: CONVENIENCE Shopped Times/ STORES in last 6 last 30 months days 584 STORES: AM/PM ................ 01 BP/Amoco Food Mart .... 02 Circle K ............... 03 Citgo Quik Mart ......... 04 Cumberland Farms ...... 05 Exxon/Mobil On the Run .. 06 Quiktrip ............... 07 7-Eleven. .............. 08 Sheetz ................ 09 Stop-N-Go ............. 10 SuperAmerica/Speedway . 11 Wawa ................. 12 Other ................. 13 What time of day do you usually shop at convenience stores? 585-0 Morning (5 am-10 am) ........... 1 Mid Day (10 am-2 pm) ........... 2 Afternoon (2 pm-7 pm). .......... 3 Evening (7 pm-midnight) ......... 4 Which of the following items have you bought/ used in a convenience store in the last 30 days? 586-0 Breakfast sandwich ...... 1 Lunch sandwich ......... 2 Hot dogs .............. 3 Other grill food .......... 4 Ice cream .............. 5 Candy ................ 6 Snack foods ............ 7 Dairy products . . . . . . . . . . . 8 Bread ................. 9 Other bakery items ...... 0 Coffee-Brewed .......... X Milk .................. Y 704-0 Soft drinks – bottle/can ... 1 Soft drinks – fountain ..... 2 Juice drinks ............ 3 Beer .................. 4 Frozen beverage ........ 5 Cigarettes ............. 6 Lottery tickets. .......... 7 Non-prescription drug/OTC 8 ATM/Financial services ... 9 Gas .................. 0 Other (non-food) ........ X How much money did you personally spend in convenience stores in the last 30 days? Amount Spent $_ _______________ 587-0
Page 47 CAMERAS, FILM, SHOPPING, GIFT & PREPAID CARDS SHOPPING In the last 6 months, where did you purchase the following items? 502 Department Discount Drug Grocery Store Store Store Store Online Cosmetics ......................... 01 Perfume/Cologne .................... 02 Toiletries ........................... 03 Non-prescription drugs/OTC ........................ 04 Prescription drugs ................................ 05 Clothing ........................... 06 Shoes ............................. 07 1 2 3 4 5 In the last 6 months, where did you purchase the following alcoholic beverages? 589 Convenience Super- Liquor Drug Wholesale Store market Store Store Club Online Other Beer ............. 01 Wine ............. 02 Liquor ............ 03 1 2 3 4 5 6 7 CAMERAS You Personally: Bought last 12 590 Own months TYPES: 1 2 Digital Point & Shoot ........ 01 Digital SLR (Single Lens Reflex) . 02 Instant Developing Camera .... 03 35mm Disposable. ................ 04 35mm Point & Shoot ......... 05 35mm SLR (Single Lens Reflex). 06 Other. .................... 07 BRANDS: Canon. ................... 08 Casio .................... 09 Fujifilm ................... 10 Kodak .................... 11 Nikon .................... 12 Olympus .................. 13 Panasonic. ................ 14 Pentax ................... 15 Polaroid .................. 16 Samsung ................. 17 Sony ..................... 18 Vivitar .................... 19 Other .................... 20 What level of photographer do you consider yourself to be? 63T-0 Amateur ............... 1 Advanced Amateur. ...... 2 Professional ............ 3 Amount spent on cameras, last 12 months: $1-$99 ................ 4 $100-$199 ............. 5 $200-$299 ............. 6 $300-$499 ............. 7 $500+ ................. 8 CAMERA & DEVELOPING ACCESSORIES You Personally: Bought last 12 Own months 591 Albums ................ 01 Batteries ............... 02 Camera case ........... 03 Flash unit .............. 04 Gadget bags. ........... 05 Lens filter(s) ............ 06 Memory cards .......... 07 Photo paper ............ 08 Photo printer. ........... 09 Picture Frames (Digital) ... 10 Picture Frames (Traditional) . 11 Telephoto/zoom lens ..... 12 Tripod ................. 13 Wideangle lens. ......... 14 Other accessory lens(es) .. 15 1 2 How much did you spend on camera accessories in the last 12 months? 592-0 $1-$19 ................ 1 $20-$99 ............... 2 $100-$199 ............. 3 $200+ ................. 4 You Personally: GIFT CARDS & Number PREPAID CARDS Bought of cards ofof last 6 bought/last months 6 months 61N TOTAL: .................. 00 TYPES: American Express......... 01 Discover .. . . . . . . . . . . . . . . 02 MasterCard.............. 03 VISA .. . . . . . . . . . . . . . . . . . 04 Book Store .. . . . . . . . . . . . . 05 Coffee Shop/Store. ....... 06 Department Store.. . . . . . . . 07 Discount Store. .......... 08 Electronics Store.......... 09 Mall.. . . . . . . . . . . . . . . . . . . 10 Restaurant. ............. 11 Other................... 12 Bought for/Gave to: 61R-0 Family—Adult .. . . . . . . . . . . . . . . . . . . . . . . 1 Family—Child .. . . . . . . . . . . . . . . . . . . . . . . 2 Friend .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Yourself.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Other............................... 5 Where purchased: 63S-0 Bank .............................. 1 Department Store. ................... 2 Discount Store ...................... 3 Mall .............................. 4 Supermarket. ....................... 5 Drugstore/Pharmacy ................. 6 Other Store. ........................ 7 Internet/Online ...................... 8 Other ............................. 9 Amount spent in total, last 6 months: $ 61S-0 (Write in Amount) Have you received a gift or prepaid card (from someone other than yourself) in the last 6 months? 61T-0 Yes M 1 Received from: 63V-0 Family—Adult .. . . . . . . . . . . . . . . . . 1 Family—Child .. . . . . . . . . . . . . . . . . 2 Friend .. . . . . . . . . . . . . . . . . . . . . . . 3 Other......................... 4 After receiving, how long do you usually wait before redeeming gift or prepaid cards? 61W-0 Less than one month.. . . . . . . . . . . . 1 1 month to less than 6 months...... 2 6 months to less than 12 months.... 3 12 months or more............... 4 Do not usually redeem............ 5 When redeeming a gift or prepaid card do you typically spend: Less than the total amount on the card. ....................... 6 About the same amount on the card. . 7 More than the amount on the card.. . 8 EXPENDITURES You Personally: Used in Amount last 6 spent last months 6 months 593 Barber Shop ............ $ 01 Beauty Parlor ........... $ 02 Dry Cleaning ........... $ 03 Flowers by Phone/Internet . $ 04 Flower Shop ............ $ 05 Laundry/Laundromats .... $ 06 Quick Service Copy/Printing $ 07 FILM & PHOTO PROCESSING 594 You Personally: Purchased Rolls or last 12 packs last months 12 months TOTAL: ................ 00 TYPES: 35mm (black & white). .... 01 35mm (color slides) ...... 02 35mm (color prints) ...... 03 Instant developing film .... 04 Movie ................. 05 Other ................. 06 BRANDS: Fujifilm ................ 07 Kodak ................. 08 Store’s Own Brand ....... 09 999 OTHER (Write In) Where did you Where was buy the film? film processed? 595-0 596-0 Camera store ........ 1 1 Department store ..... 2 2 Discount store ....... 3 3 Drug store .......... 4 4 Grocery store ........ 5 5 1 hour service. ....... 6 6 Internet/Online ....... 7 7 Warehouse/Club Store . 8 8 Develop film yourself .............. 9 Other .............. 0 0 Have you printed digital photos in the last 12 months? 600-0 Yes M 1 If yes, where printed? Kodak Picture Maker .. ............... 2 Other digital photo kiosk ............... 3 In-store photo center .. ............... 4 Internet/Online ....... ............... 5 Home/personal photo printer ......... 6 Other . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Your Household: CAMCORDERS Bought ofof last 12 Owns months 619 KINDS: 1 2 Digital (DVD) ............. 01 Digital (Flash Memory) ..... 02 Digital (Hard Drive) ........ 03 Digital (MiniDV) ........... 04 VHS-C .................. 05 HI-8 .................... 06 TYPES: HD (High Definition). ....... 07 Standard (Non-HD) ........ 08 BRANDS: Canon .................. 09 Flip Video. ............... 10 Hitachi .................. 11 JVC .................... 12 Panasonic ............... 13 Samsung ................ 14 Sony ................... 15 16 OTHER (Write In) Total amount spent last 12 months: $ 620-0 Write in amount
Page 1 and 2: label C Interview # D (1-6) 1 7 NAM
Page 3 and 4: Page 1 INSTRUCTIONS In order that y
Page 5 and 6: Page 3 HEALTH AND BEAUTY AIDS TOOTH
Page 7 and 8: Page 5 HEALTH AND BEAUTY AIDS PERSO
Page 9 and 10: Page 7 HEALTH AND BEAUTY AIDS You P
Page 11 and 12: Page 9 HEALTH AND BEAUTY AIDS SANIT
Page 13 and 14: Page 11 HEALTH AIDS You Personally:
Page 15 and 16: Page 13 HEALTH AIDS HEARTBURN, You
Page 17 and 18: Page 15 IN HOME SHOPPING/HEALTH AID
Page 19 and 20: Page 17 PRESCRIPTION DRUGS/HEALTH A
Page 21 and 22: Page 19 ARTIFICIAL SWEETENERS, GUM/
Page 23 and 24: Page 21 BEVERAGES REGULAR DOMESTIC
Page 25 and 26: Page 23 BEVERAGES COGNAC You Person
Page 27 and 28: Page 25 CARS, TRUCKS, VANS, MINIVAN
Page 29 and 30: Page 27 AUTOMOTIVE/TRAFFIC REPORTS
Page 31 and 32: Page 29 AUTOMOTIVE PRODUCTS MOTOR O
Page 33 and 34: Page 31 RESTAURANTS FAST FOOD & DRI
Page 35 and 36: Page 33 FOREIGN TRAVEL (INCLUDING A
Page 37 and 38: Page 35 HOTELS & MOTELS, PLANE TRIP
Page 39 and 40: Page 37 FINANCIAL & REAL ESTATE CRE
Page 41 and 42: Page 39 FINANCIAL & INSURANCE LIFE
Page 43 and 44: Page 41 AMOUNT SPENT ATHLETIC SHOES
Page 45 and 46: Page 43 ACCESSORIES, WRITING INSTRU
Page 47: Page 45 KITCHEN & HOUSEHOLD APPLIAN
Page 51 and 52: Page 49 VIDEO GAMES, MUSIC & OTHER
Page 53 and 54: Page 51 SPORTS EQUIPMENT/CLUBS/POLI
Page 55 and 56: Page 53 SPORTS You Personally: HOW
Page 57 and 58: Page 55 cellular/mobile PHONES CELL
Page 59 and 60: Page 57 YELLOW PAGES, overnight del
Page 61 and 62: Page 59 GENERAL ATTITUDES We are in
Page 63 and 64: Page 61 TELEVISION VIEWING TELEVISI
Page 71 and 72: Page 69 TELEVISION viewing ANNUAL S
Page 73 and 74: Page 71 TELEVISION VIEWING — SPAN
Page 75 and 76: Page 73 CABLE AND SATELLITE TELEVIS
Page 77 and 78: Page 75 CONSUMER ATTITUDES YOUR INT
Page 79 and 80: Page 77 PERSONAL VALUES PERSONAL VA
Page 81 and 82: Page 79 YOUR OPINION We are interes
Page 83 and 84: Page 81 YOUR OPINION We are interes
Page 85 and 86: Page 83 The remainder of this quest
Page 87 and 88: Page 85 FOOD SALT Your Household: U
Page 89 and 90: Page 87 FOOD ICE CREAM, ICE MILK &
Page 91 and 92: Page 89 FOOD COOKIES (Ready to Eat)
Page 93 and 94: Page 91 FOOD WAFFLE OR PANCAKE MIX
Page 95 and 96: Page 93 FOOD RICE CAKES 786 Your Ho
Page 97 and 98: Page 95 FOOD CANNED TOMATOES 802 Yo
Page 99 and 100:
Page 97 FOOD Your Household: FROZEN
Page 101 and 102:
Page 99 FOOD FRANKFURTERS & HOT DOG
Page 103 and 104:
Page 101 FOOD ORANGE JUICE NOT FROZ
Page 105 and 106:
Page 103 FOOD/GROCERY SHOPPING INST
Page 107 and 108:
Page 105 HOUSEHOLD PRODUCTS PLASTIC
Page 109 and 110:
Page 107 HOUSEHOLD PRODUCTS FURNITU
Page 111 and 112:
Page 109 PETS & PET FOOD CANNED/WET
Page 113 and 114:
Page 111 BABY/CHILDREN’S PRODUCTS
Page 115 and 116:
PLACE SAMPLE LABEL HERE INTERVIEWER
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